Appreciation EventEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

  • SONY BRAVIA 9 Mini LED
  • Angle. Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The cleaned-up text based on the image would be: TV Menu + + CH + - SONY PICTURES CORE NETFLIX prime video Disney+ crunchyroll YouTube SONY
  • Alt View 1. Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • The image features a black object with a white label on it. The label has a lot of text, but the most prominent text reads "120V AC 4120V AC 120V DC 4120V DC." The rest of the text appears to be a mix of numbers and letters, but it is not possible to decipher the meaning without more context.
  • The image prominently features a large advertisement for a Sony Bravia 9 Mini LED television. The television is displayed in a white background, with the screen showing a vibrant red and blue color scheme. The advertisement emphasizes the high-quality display and features of the television, making it an attractive option for potential buyers.
  • SONY BRAVIA 9 Mini LED
  • The image features a large screen television, specifically a BRAVIA 9 65" class TV. It is accompanied by a remote control, which is placed next to the TV. The TV is described as having a 56.9" screen size, and it is also referred to as a 1.9" + V 1 CH I ee - - PTURN - NETFLIX TV. The image also shows a comparison of the TV with other screen sizes, including a 32.9" and 64.5" screen size.
  • Alt View 12. Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a blue car driving down a street, with a building in the background. The car is prominently displayed in the scene, and the street appears to be busy with other vehicles. The image is described as having "billions of accurate QLED colors," which suggests that the colors in the image are vibrant and true to life. The image is also labeled as being taken with a "conventional TV" and "XR Triluminos Pro," which may indicate that the image was captured using a high-quality camera or display device.
  • The image showcases a beautiful picture from any angle, thanks to the X-Wide Angle and X-Anti Reflection features. The picture is displayed on a conventional TV, which provides a clear and crisp viewing experience. The X-Wide Angle feature ensures that the picture remains vibrant and sharp, even when viewed from different angles, while the X-Anti Reflection feature helps reduce glare and reflections, making the picture even more enjoyable to watch.
  • Our brightest 4K TV ever Conventional TV XR Backlight Master Drive High Peak Luminance
  • Google TV brings together movies, shows, live TV, and more from across your apps and subscriptions, and organizes them just for you. Hey Google, for you. Live, apps, library, and more. Your apps. YouTube. The Super Mario Bros. movie. Trending. Mario and Luigi venture to the Mushroom Kingdom to rescue Princess Peach from Bowser. Top picks for you - FAST. Jheze God? 33 See Mario. Disney+. Netflix. TV Max. Spotify. YouTube Music. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, and YouTube Music are trademarks of Google LLC.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • Picture as the creator intended.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Movies Included: 10 movie credits to redeem on latest movie releases. 24 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pictures Core based on a true story. Featured: Denzel Washington, The Equalizer 3, Spider-Man: No Way Home, and more. Add to your library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply. For more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • Sony - Why upgrade to the BRAVIA9 video 1 minutes 24 seconds
  • BRAVIA 9 Mini LED Overview Video video 1 minutes 39 seconds
  • Sony BRAVIA 9 Unboxing Guide Video video 3 minutes 35 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)

Model:
K65XR90
SKU:
6578568
Highly rated by customers for:
$2,799.99

Customer reviews

Rating 4.6 out of 5 stars with 178 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

There aren't enough negative mentions yet.
92%would recommend to a friend

Customers are saying

Customers value the excellent picture quality of the product. They also appreciate its impressive brightness and deep black levels. Additionally, users enjoy the ultra smooth motion.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 179 reviews
  • Pros mentioned:
    Brightness

    King of mini led tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this really is king of mini led tv the best mini led tv of this year! hopefully next year it be bravia 10 mini led with even more higher brightness that take the brightness throne from tcl qm8! also a auto hdr remaster feature like samsung has would be nice is the auto hdr on b9 similar to it?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigK, Thank you for the wonderful feedback! We're glad you're impressed with the overall features and performance of your Sony Bravia 9. We'll certainly consider your suggestion for future models, as enhancing the user experience is our top priority. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Unbearable

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is unbelievable it is like actual people are in the room with me even though I know they are ion the screen in front of me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AndyG,

      Thanks for these fantastic 5 stars!

      We're thrilled to hear that your BRAVIA 9 is delivering such an immersive and realistic picture—That incredible "like actual people are in the room with me" feeling is exactly what we strive for with our BRAVIA TVs, especially with the advanced technologies in the BRAVIA 9.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • SONY makes great T.V.s

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing colors, great for console gaming with HDR. SONY makes a beautiful television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SONYadmirer,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you are enjoying the amazing colors and the great performance of your K65XR90 TV for console gaming with HDR. It’s wonderful to know our dedication to crafting beautiful and high-quality televisions enhances your viewing experience. Your kind words inspire us to keep delivering the best.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Best Picture I’ve Ever Had!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia 9 is a “must have” for any sports, movies, or general TV watching. The upconvert has the best picture that I have ever seen. The 1st time set up was easy and the menu is easy to navigate. Great purchase on my part!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Worm, We're delighted to hear that you are enjoying your TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Would buy again

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture quality and fantastic sound. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Dbo2019,

      Thank you for choosing Sony!

      It brings us great joy to hear that your K65XR90 TV is delivering incredible picture quality and fantastic sound. We appreciate you taking the time to share your high recommendation.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Black levels

    Great tv

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely fabulous! Excellent for both day and night. The black levels are as close to an Oled as you can get. I'm very happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tammers, we are so happy to hear about the great experience you've had with our Sony - 65" Class BRAVIA 9. This model is the perfect choice for those who love unparalleled brightness, and incomparably beautiful colors. The unique local dimming algorithm, and XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast! Thank you for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Great TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, very bright but not quite OLED level blacks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christian, Thank you for the positive feedback! We're glad you like the amazing picture quality and peak brightness level of your new Sony Bravia 9. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    TV Review

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with the new TV - working great!! Would certainly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceP,

      Thanks for the positive feedback! It's great to hear you're enjoying your new BRAVIA 9 TV. We designed it to be our brightest 4K TV ever with incredible contrast, and we're happy to hear that it's performing so well for you.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 9 TV

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've only had this TV for a few months, but I am very pleased with it. The picture is beautiful - clear with excellent color. I can't find anything to complain about. As usual, Best Buy's installation and setup was top notch!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraM, Congratulations on your new Sony Bravia 9! We're very happy to hear that you're pleased with the beautiful and clear picture quality, excellent colors, and ease of setup of your Sony TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Brightness

    Excellent tv by Sony.

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed a tv that had a bright picture, even in a very bright room. This tv meets that standard in spades. Pricey, but excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnI,
      Thank you so much for your feedback! We're thrilled to hear that the K-65XR90 exceeded your expectations, especially when it comes to brightness in well-lit rooms. It's great to know it's making a difference. We appreciate your support!

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    New TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the color and clarity. Best TV we have had in a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HM2025,

      That's fantastic to hear! We're so happy that you're loving the color and clarity of your new BRAVIA 9 Mini LED TV. It means a lot to us to know that it's the best TV you've had in a long time.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Great TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display. Works really well in high ambient lighting coditions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI ChristopherSdisplay,

      That's wonderful to hear! We're thrilled that you're so happy with the display of your new BRAVIA 9 and that it performs so well in your brightly lit room.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, it provides spectacular quality that will surely last a long time. I really enjoy this TV for both gaming and watching shows/movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BradleyF,

      Awesome! We're thrilled to hear that you're enjoying the spectacular quality of your K65XR90 (BRAVIA 9) for both gaming and watching shows/movies. Your satisfaction is our top priority, and we're delighted that the BRAVIA 9 is meeting your expectations. Happy viewing and thanks for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    THANK YOU BEST BUY!

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Amazing colors. The Magnolia team who set up the television and had to replace some dated wiring/cables

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevindJ,

      Very nice! We're happy to hear that you like the picture color quality of the TV. Thank you for supporting Sony!

      -David Sony_US

  • Great service and great product

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely helpful and knowledgeable staff…answered all my questions…! Fast process and assistance in getting the tv I wanted into my vehicle! Tv is a winner, couldn’t be happier!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Amazing tv

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Huge upgrade from my 8 year old bravia 65”. It looks incredible with my ps5 too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Schmec,

      Thank you for choosing Sony!

      It's truly a pleasure to hear that you're enjoying your new K65XR90 TV! We're delighted to know that it's a significant upgrade from your 8-year-old Bravia and that it enhances your gaming experience with the PS5. Thank you for sharing your positive feedback with us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. The Geek Squad did an excellent set up or on time and quick.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, GaryR! We’re delighted to hear that you’re enjoying your k65xr90 and that the Geek Squad provided an excellent, timely setup experience. Your satisfaction is very important to us, and it’s great to know that both the product quality and the service met your expectations. If you have any questions in the future or need support, please don’t hesitate to reach out. Enjoy your new TV!

      Thanks again for being a part of the Sony family and sharing your positive experience!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Brightness

    Best in class

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's that simple. Don't question it. If you have a bright room this thing makes OLED's an unnecessary option when considering which type of TV you should buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AGoToGuy, You've made an excellent choice! We're very happy to hear that you're enjoying the exceptional brightness of your new Sony BRAVIA 9 which is perfect for bright room setup. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV for everyone

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv, excellent quality and a pleasant viewing experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moose,

      Thank you for your 5-star review of the BRAVIA 9! We are so pleased to hear that you are enjoying the excellent quality and pleasant viewing experience. It's our goal to create TVs that bring entertainment to life, and we're thrilled that we've succeeded for you.

      The K65XR90 features our XR Backlight Master Drive technology, which precisely controls thousands of Mini LEDs for incredible contrast with deep blacks and dazzling brightness, all while minimizing the "halo" effect around bright objects. We're happy that this advanced picture quality is making your viewing experience so enjoyable.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Sony Does It Again

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal tv. Sony does it again. This is like having a Sony reference monitor in your living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bigguy56,
      Thank you for taking the time to share your thoughts on the K65XR90! We truly appreciate your kind words and are pleased to hear that our TV has made such a positive impact on your viewing experience. It’s wonderful to know that we've succeeded in bringing that vision to your living room.
      We appreciate your support and hope you continue to enjoy your Sony TV!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

Page 5, Showing 81-100 of 179 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2026 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.