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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic Picture and Features, Would 100% recommend and considering buying same for an additional room.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv works great with my PS5. Family loves it for movies as well. Better then my 47" vizio from 2008.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Sony x90j 65” Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding purchase. Brilliant screen. Picture is perfect. Love the 65” size. I bought this TV in August of 2021 and I’ve been very impressed. The 120Hz/4K ultra HD with my Sony Bluray is 100% more noticeable than on a standard “high definition” or 1080p. I highly recommend getting all hdmi 2.1 cables to get the most out of your next gen consoles, devices, etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      Thank you for the 5-star rating and we are glad you like the picture quality and smart features of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Vrr

    Rated 4 out of 5 stars

    A good tv with little wrong.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall a good tv. Some light blooming in dark scenes, but not distracting. Standard mode and Cinema mode are fantastic. Custom mode is also fantastic and requires little to no tweaking. Really the only disappointing thing about this tv (and all Sony LED tvs apparently) is turning on VRR switches off local dimming, causing games to look washed out. There are ways to may the games look better with VRR on, but you are going to have to work to make it look good. As with most tvs, the built in speakers are okay, you will definitely want a soundbar or home audio system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler, thank you for choosing and purchasing our product. We're sorry to hear that you have a picture issue with your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link to isolate the issue:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love This TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a new tv for my man cave. I wasn’t ready to spend a bunch of money on the oled TV’s but I wanted something with a great picture. This Sony caught my eye and when I saw it at the store I was hooked. The picture quality is so clear and detailed. Even watching it in the dark the black was crisp. You will need a sound bar because the speakers are pretty basic. But overall a great tv for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamal, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Refresh rate

    Rated 4 out of 5 stars

    Solid Sony HDTV with all the bells and whistles

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm still not comfortable with OLED tech and this TV was next in line. It's has good colors, contrast and brightness and requires very little calibration out of the box. It has native 120hz panel and HDMI 2.1 on 2 ports perfect for those who own a PS5 and Xbox Series X. It does lack VRR but there's a promise of it coming in a future update but don't buy it for that reason alone. Google OS is smooth which I use for YouTube TV and Kodi. My only complaint is the sound it not very good. lots of mids and little to no bass. And I wish I waited a few months because it dropped $200 in price..oh well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rich, we're glad you like picture quality of our product. We're sorry to hear that you have an issue with the sound of your SONY unit. Try adjusting the sound quality by following this link:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      VRR will be available via a future firmware update.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Nice purchase

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. Great picture. User friendly and great for gaming and streaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cmore, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Brilliant Colors, Dark Blacks

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brilliant colors and black blacks. Watched a Blu-Ray movie last week. At the end the screen went black - really black, not gray like other TVs. My chair is about 30 degrees off center, we had a color washout problem at that angle in Movie mode. Switched mode to Vivid - problem fixed. We compared this to the Bravia X95J at the store. The X95J is just a bit clearer/sharper, but the cost was $800 over this X90J. Very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bob2, Excellent! It's good to hear that you are enjoying the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony isn't a phony

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. It's got a great picture and has loads of apps. Combined with my Sonos its the perfect combo.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV - great purchase

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV, I actually own two of these and love the google interface. Picture quality is great.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love my Sony!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is my second Sony 65 inch TV. I love the colors and the sound with my sound bar especially, in the ease of how it is to use. My last large screen was a Samsung, and I like the Sony a little better for my situation because it seems as though the colors on the set are a bit more natural. I would highly recommend this TV, and Sony in general, because I feel the quality is the best you can get when it comes to TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Babbs,
      Thank you for your patronage! We're happy to hear you love the vibrant color and life-like picture, sound, and ease of use with your new TV. As always, you can be assured of our product's quality and functionality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Glad to have been able to recently switch back to YouTube TV because the Sling app was awful.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV . Clear and sound was impressive. Will buy again

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love my Sony

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to navigate menu. Recommend adding a Sony soundbar.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv I've had for a year no issues picture is great! All you need is a sound bar. Sound quality is okay.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Nice sony tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty awesome and easy tv to use and setup. I dont think it has the blue light dimmer though for the eyes.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony x90j

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great t.v for streaming movies in sdr and hdr, good for gaming but will be better when vrr is added in future update. The color is accurate and the picture is bright and is ready out of box, however i did a cnet calibration and the picture is now perfect. I highly recommend this t.v.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Philw, Awesome! We're glad you're enjoying the accurate colors, bright display, and overall picture quality of your new TV. VRR will be coming via a future firmware update. Please check your TV model at our support website (www.sony.com/esupport) for product updates and announcements. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great TV for all conditions

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic tv, I replaced an old Sony with this one. The arrary backlighting makes for an amazing experience when it's movie time and on the other end get really bright to be seen during the day. Smart features are great. Universal remote is a bit finicky with my cable box.. it'll try to turn it on even when it's already on resulting in it being turned off. Aside from that, everything about this TV is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi suprob, we're glad you like everthing about our newest TV. We're sorry to hear that you have an issue with the remote of your SONY unit. You should find this link helpful in your issue:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-08_03.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    This is the One!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So glad we decided on this TV. Excellent picture, perfect sound, great size, love the features! Only 2 things would like to see changed/improved: The feet are too wide/deep and too wide apart, so wont fit a standard console table. Not a problem if hanging the TV on the wall. And wish the remote wasn't black or had the option to be a bright easy to find color. Otherwise this is the TV you want!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hummmbird, we're glad you like the size, picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Refresh rate

    Rated 5 out of 5 stars

    Amazing 65inch TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional television. The blacks are extremely dark maybe not as good as an OLED but an extremely good VA panel. I also think the local dimming does so well with popping colors. Watching movies is a theater experience. The 120hz is supposed to be supported at some point but not at the time of the review that I have noticed for the PS5. But it seems to work for the Xbox Series X. I do recommend a soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, We are glad you are having a great time with your new Sony Bravia 4K TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. 120 Hz is supported by HDMI IN 3 and IN 4. Make sure your PS5 is connected to either of these HDMI ports. We also recommend performing a software update to make sure your TV will run smoothly. Thank you for choosing Sony! Vincent Sony_US