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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 1,712 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    My New TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Alright so returned the Q70A. Uniformity issues and degraded color rendered it unwatchable. Mounted the X90J, powered it up and “aaaaaahhhh” night and day difference over the Q70A. Rich color, uniform picture, and clear details. Is this the best TV out there, no. However, this has exceeded my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SAH71, Awesome! Thank you for taking the time to write such a wonderful review of your experience with your new X90J Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear it exceeded your expectations and you appreciate the exceptional picture quality especially the color richness, improved brightness, and contrast. You’re now able to enjoy immersive, engaging cinematic experience in your home. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for purchasing our 65" X90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great had it for about 3 years for now and still works great

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommended

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This my first Sony Tv , I love it so much, high quality strongly recommended

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Overall

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV to start off with especially if your tryna up your game

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice TV with Unfortunate Apple TV Issue

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV a week ago. Overall we're pleased with the picture quality, setup was fairly simple, and the familiar Google tv operating system is smooth so far. My only gripe is with the apple tv app. There's a known issue that causes the app to fail and I've wasted far too much time trying to resolve something that should work out of the box. We are still unable to successfully use the apple tv app so if you are counting on that, I would not recommend any Sony smart tv.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVDAD,
      Thank you for sharing your experience with us. We're happy to hear your satisfaction the amazing picture quality, easy setup, and Google TV OS with your new TV. However, we're sorry to hear the issue that you are experiencing the Apple TV app. You may open this link with troubleshooting steps to follow if you are experiencing access issues with the app: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00226446

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this tv and had it delivered. The picture was a huge upgrade from a four year old XBR. What caused me to upgrade is mainly input lag and bad quality in the blacks in the recent model I had. Reviews said the Samsung QLed90 was the best tv, but the cost is too high. I am beyond thrilled with this tv for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      You made the right choice in upgrading to the Sony X90J! We're glad that you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent Smart Home Theater

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp image (Theater quality) and thrilling sound invite you into the grand home theater setting that definitely satisfies your expectations. It is smart and fairly easy to control and operate the product features, that I can recall true user friendly product. Anyone who is looking for excellent home theater, this is the one I highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Q29Sch, thank you for giving this product a perfect rating! Good to know you're enjoying the sharp picture quality, home theater sound quality, ease of use, and smart TV features of your new Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65" BRAVIA XR X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding TV, almost as good as a OLED. I purchased this TV with two OLEDs for bedrooms. Hard to see the difference in picture. This one has a full array picture; not sure what that is buy looks great. Picture and sound on this TV are just as good as the OLEDs. Set up is easy and works flawlessly. I love the remote with the sound set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fasteddy54, we're glad you like the ease of setup, picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sonytv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear tv, still rather Samsung. Good enough not to return though. will need additional speakers sounds is great.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Color, Picture quality, Price

    Rated 5 out of 5 stars

    Great T.V FOR YOUR MONEY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good T.V for the price.Great pic very brighter clors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Longjohn, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am seriously in love with this tv. My old flat screen died on me after having it for about 10 years, so i was in the market for something new, especially for my PS5. The picture and sound quality are superb and the ease of navigating its apps makes me happy. The user interface is nice to look at, and the setup process was a breeze.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JavonM, we're glad you are enjoying the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Good quality

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best quality. Good resolution. Easy to use. Whole family love it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv especially for today's games consoles. Excellent picture and color accuracy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewM,

      Awesome! We are so happy to know your satisfaction with the amazing picture quality and superb performance of our XR-65X90J, especially when gaming.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for sharing your great experience with the X90J and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really great TV (except)

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony XR65X90J has an excellent picture once you set up the picture to your personal settings. I am very happy with this TV except for the 'Audio Return Channel' feature. It is a pain in the butt. It is a great idea, BUT it leaves a lot to be desired. I would think Sony could come up with an update to repair this ARC problem. The picture freezes occasionally when using the ARC. I have to cut the tv off to reset it. The sound on one channel may need to be on volume 18. Another channel may need to be on 6. You have to remember to turn the sound down before changing to another channel. If not you sound will blow you out or be so low that you can't hear the sound bar. I would think it should have a volume leveler. That is my only negative thought on what is a very nice TV. I rated the TV 'Excellent' because the picture is so nice and I couldn't give the Sony a lower rating because of the ARC problem. Go online and you will see many people complaining about the ARC feature. Maybe the Sony people have made improvements on the ARC on there newer TV's.???? I hope so.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tvgoodtvbad, thank you for choosing and purchasing our product. We're glad you like the picture quality of the X90J. We're sorry to hear that you have an issue with the ARC feature of your SONY unit. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00191214

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv for shows

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best screen to enjoy tv shows and play games

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GREAT Television

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic television with great color, clarity, and sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smells fine

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy. It looks great. It doesn't smell too bad, honestly.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best 65”

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As promised, no compromise in picture and sound quality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    I would buy again

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had my Sony X90J for about 5 weeks now and I’m very happy with the picture quality and size. I love to watch the Vegas Golden Knights which is a very fast moving sport and the 120 refresh rate makes the speed of the fame amazingly clear. Sound is good. Waited for the lowest sale price in my area. Paid $1,199.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Billie, That's great to hear! We are glad that you are enjoying the TV size and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 3 out of 5 stars

    Good

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is actually Great. However, there already a dead pixel in middle of screen that's quite irritating. We spent months comparing TV's in similar price point and still believe this is the best option. We contacted Sony support, which they need to improve. Quality Control needs improved for these types of things considering they don't do anything about it unless there's a lot. This is not the most expensive TV nor the cheapest - we just feel that in this price range and higher, shouldn't have any issues. Regardless of the one issue with the pixel, the picture quality is great, super bright and colors are great. The speakers are actually not that bad either, overall a great TV - Sony just needs to step up their QC on the small stuff like pixels considering it does affect how you view the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVBuyer2021, Thank you for the feedback on your experience with your XR65X90J. While we're glad you like the great picture quality, super bright display, nice speaker sound, and overall features of your new TV, we regret to hear you had a dead pixel concerns on the TV screen and we're sorry for any inconvenience that you experienced with our support. This is usually not the case nor the experience we want you to have.
      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Case ID:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Sam Sony_US