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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 1,712 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 3 out of 5 stars

    best bang for buck but still falls short of OLED

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Shopping for TVs can be stressful as you want the most for your money as these aren't "cheap" but top of the line is just too far out of budget. OLED is the future for now but with the hefty price tag, I opted for the Sony Bravia XR X90J - still a great tv for the price point, clear picture, great brightness, it does have an ARC channel as well- my biggest complaint that causes it to fall short of 4 stars is the interface itself is finicky, constant lags and home screen freezes. also lots of unnecessary apps installed on the TV as well. Overall - i wish i spent the extra money on an OLED but still a good TV if the glitches stop.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi supanam,

      We're sorry to hear about your issue with the TV. We apologize for the inconvenience. In this case, please follow the troubleshooting steps from this link to isolate and resolve this issue:
      The TV Freezes When Watching a TV Program:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00167132

      The TV freezes or displays a blank screen when streaming video on Android TV or Google TV:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00141896

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    OK

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My biggest concern is the remote. No light, numbers are on the top which make accessibility harder for people with large hands. No info button( that I know of) on the guide to continue description of show. Tv is fine. My XBR 46” was a great tv. The color was incredible. Sound is ok. I think a sound bar is needed which adds more expense.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thank you for your review. While we are pleased you are satisfied with the amazing color quality of our X90J, we are so sorry if its bundled remote control did not live up to your expectations. We are also sorry if this TV doesn't have an info button. For the program guide, you may find the following articles helpful:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/02-01_01.html?hl=cable%2Fsatellite+box+control+setup
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03_11.html
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-08_03.html

      And for the sound quality, the X90J features various settings related to the TV’s sound such as sound quality and sound mode that you can configure according to your preference. You may check out the link below for more details:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html?hl=adjusting+the+sound

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      In the future you need information or technical assistance with our product, please feel free to contact us and we'll be more than happy to assist you. You may send us an email socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for your review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    One of the best non-OLED TVs on the market

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic visual quality and the PS5 integrations are excellent. The integrated Google Apps work about the best I have seen on any smart TV. That being said, the built in OS still has the occasional hiccup. There is some slight bloom that may bother some people.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Good bang for the buck

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely everything I want in a tv great sound quality, amazing picture, just all around great even movies in a dark room look amazing, only thing that sucks is when a light is on you can see the glare

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike! Awesome choice! We are glad to hear that you are happy with the picture and sound quality your new XR65X90J TV! Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Outstanding 2021 Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been a Sony owner for many years. I did my research and decided to purchase Sony again! I absolutely love it!! Easy to use and setup. Picture quality and sounds are awesome! You can't go wrong with a Sony. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HOPE, we're glad you love the ease of setup, picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV is worth it

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, everything you need you can get from this tv once you mess with the settings, especially for gaming and watching 4k movies, shows and apps. Now they had an update to run VRR and Dolby vision makes it worth it

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Absolutely Should Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent buy! Picture far exceeded my expectation. Sound quality for standard tv speakers is excellent (added surround sound but didn’t need). Highly recommend the tv - easy set up and pairing with WiFi and streaming is effortless (using 1.2ghz)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Adam, We are thrilled to hear that the quality of your Bravia TV exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was looking for an LG, but was out of stock. Found this one instead - it's probably better than what I was looking for. So far we love it! Fantastic picture, easy setup. It just works, unlike our top of the line Samsung it replaced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cam55, Good to know that you are loving the picture quality and ease of setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Decent TV

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am glad I didn't go for the top of the line OLED TV, because the limitation comes with the cable company. This TV is moderately priced, good enough color accuracy, and typical Sony smart TV functions.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV. Very happy with purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been very happy after three weeks. Picture quality and brightness are very good. Had no problems with a quick n easy set up. Wasn’t sure if I’d like the Google operating system but after couple days getting use to it, it too has surprised me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 65X90J, Great! We're glad you are enjoying our newest TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great Value for the Price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Think it may be as good or better than our LG OLED. Ready to use once you setup your Google account. Remote is hard to see in low light areas, wish it was backlit or had better reflective properties.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FSTASNTZ, Awesome! We're very grateful for this positive feedback! We're also thrilled to hear your feel this exceptional TV delivers amazing functions and picture quality that's far superior than your previous OLED TV. At Sony we strive to put forward the best possible products for our customers. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing the 65" X90J and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great TV for the price

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great, bought with soundbar, PS5, very easy to use. Auto settings worked well as expected.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV but I bought the X95J Sony and so much happier with the TV over the 90J

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doughboy, Thanks for sharing your shopping experience. We're glad that you love your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90J 4K UHD TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first Sony Bravia 65" 4K TV died after three years...with a two year warranty. (It was a great TV) We bought an LG of the same class to replace it but were not satisfied with the picture quality (too bright and motion lagged) and lack of extra sound jack for headphones. We exchanged the LG for the Sony Bravia XR X90J series 4K TV and are happy once again. GREAT picture, motion refresh rate keeps up with the action and an additional sound jack so I can use my headphones (hearing loss) while the little lady listens via the soundbar at normal volumes. Very happy with this TV and highly recommend it. But be sure to become a BETA member or have extended warranty!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnWick4K, thank you so much for the 5 Star review! We are incredibly pleased to hear you are satisfied with the picture-perfect quality, great motion refresh rate, and features- especially the headphone out port of our X90J. We are really sorry about what happened to your previous Sony TV. We appreciate your input, and we will surely take note of it as we always strive for the best customer experience. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for choosing our X90J and for trusting Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sony tv has an excellent picture and I use a sony sound bar which works really great. I would recommend this tv for anyone who is looking for a 65 inch set. You will enjoy it . Also, it is easy to set up and get operational quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi woofy, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Best 4K UHD TV for your money right now (non OLED)

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Highly recommend this TV for anyone looking for 4K UHD TV that overdelivers at it's price point and isn't looking to spend OLED money. After tons of research this TV I believe is the best quality for your money as Sony nails it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DudeFromChiTown,

      Awesome! We are glad you like the price point of the television for its picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Pretty good but has ghosting and jaggies issue

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv, but sufferers from very noticeable ghosting/jaggies with all motion. It doesn’t matter the source. I find this very annoying. Color and clarity is gorgeous but the ghosting and jaggies can drive you a little crazy. Blacks/contrast is pretty much perfect. Built in tv speakers are actually quite good. I have played with some of the settings and it did not fix the jaggies. For a $1500 tv ($1200 on sale) this is disappointing. My old Sony was 8 years old and didn’t have this issue!?? Why can’t you fix this Sony? I could have gotten just as a good a picture I believe with a $700 tv. If I can’t fix the motion jaggies I am going to return it along with the $800 Sony sound-bar we bought as a package because the sound bar is just ok. I have until Jan 16. For $800 we expected a WOW factor from the soundbar but there isn’t really any!! A $250 soundbar would be just as good. Overall, not overly happy. Our next brand even if we do keep this tv and soundbar will be a different brand. Our newer LG doesn’t suffer these issues and was much cheaper.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Justin, thank you for choosing and purchasing our product. We're glad you like the picture quality of our product. We're sorry to hear that you have a ghosting issue with your TV. It is recommended to follow this link to isolate the issue:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-04_03.html

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Must buy purchase!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You can’t beat the quality of this tv with the price one pays. I really liked the resolution on this tv and works great for playing PS4 games as well. It’s a must buy for an all purpose tv for games, movie, music and binge watching

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony-65" Class Bravia XR X90J Series LED 4K UHD

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is truly what quality is all about. The picture is amazing... even the sound quality is impressive without any type of system or sound-bar set up with it. It's just all around awesome. Typically I'm only comfortable spending $600 MAX MAX on TV's and that's if I'm really in an amazingly great mood and everything in life is lined up perfectly! BUT I made and exception because of the Brand being SONY and just the comparison I could see while in the store for myself that it was clearly superior visually to all the other tv's on display. I highly recommend. It's almost like you're watching the tv in real time!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sarabilbrey, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new Sony 6590J! Had to replace a 65” Samsung that thankfully had a 2 year warranty that was honored by a home shopping club. The Samsung went black apparently during an auto update. Needless to say, I wasn’t going to buy another Samsung. Upon my son’s insistence, I bought this Sony. Now I’m a believer that Sony gives a great picture and pretty good sound. BTW BB honored their price match guarantee and refunded $149 since I found THEIR lower advertised price in an email. Refund was handled by a phone call. I love Best Buy: their Geek Squad delivery/installation team, in store Geek Squad, and customer service. I bought the TotalTech support to cover all my purchases and an extended warranty on my Sony TV, A great all around experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Best, Great! We're glad you love our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US