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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 1,712 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 3 out of 5 stars

    Good picture, bad Q.C.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv, and received two defective TVs. I gave it three tars, because the picture is good, I also have the 900f which has a good amount of bloom. The color seamed to be better bloom less but still a thing, I didn’t get to really adjust the picture much so this possibly could be fixed, as it can be made a lot better on the 900f. I’m not sure ,but this could be a Q.c. Issue with them pushing out as many units as possible because of more people buying while at home because of COVID. The first had an issue with what looked like dirt under the screen, and the second had rows of dead pixels. I will try to post pictures, but bottom line the tv has a good picture, I think you have to be careful right now with anything because it seams all things are rushed out to maximize current buying.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Techfan, Thank you for the feedback on your experience with your XR65X90J. While we're glad to hear you like the picture quality of your new Sony X90J, we regret to know you had issues with your 2 previous Sony TV. Should you need any assistance in the future, you can easily reach our product support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for trusting Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love It!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After more than a decade with my old 55 Inch LG LCD it was about time for me to get into the 4K era in earnest. I spent a few months trying to narrow down which TV I should pick up and after some research I went with the X90J and I have no regrets. It was a perfect fit for my budget. Great picture, 120FPS for my PS5 and Xbox Series X, and a simple interface. I love this TV and I'm hoping to be able to spend another decade with this TV. Update for accuracy: I actually bought this TV in late August and not October 14. I was able to save even more since I am a total tech member and the TV dropped to $1,199,99 and I payed 1,298.99. The savings just make this TV even better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseF, You've made an excellent choice! Thank you for upgrading to your new Sony X90J. We are very happy that your purchase went well and you are having an enjoyable gaming and watching experience with your new Bravia TV. Glad to know your investment is worth it! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for purchasing our 65" X90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Bravia Is Bravo

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Picture quality is awesome. Did add surround sound speaker system to get that home theater experience. Easy access to apps for streaming. Highly recommend TV to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyReviewer, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture looks great. Easy to set up. Inputs are on the left side of the tv and can be hard to reach if the tv is mounted very close to the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      Thank you for the 5-star rating and we are glad you like the picture quality of the TV. With the HDMI ports of the TV, please be assured we take this feedback very seriously and continuously strive to improve our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Very nice TV, Sony all the way.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, much better than the Samsung that developed the dreaded blue splotches after three years. Easy set up, picture quality rivals some higher end models.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jerry, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Went Completely Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. I switched from a Samsung Series 6 model to this Sony Bravia and man there is a huge upgrade difference. Got this since I bought the PS5 and saw this particular model does 120hz. Also got a good deal with the Sony Dolby Atmos soundbar as well and just fell in love with the quality. Has an awesome IMAX enhance mode which i use during movies. Played Miles Morales on PS5 and the details was so incredible. Can't wait until the new Spiderman movie comes out on 4k Blu ray to test it out on this TV. Great purchase and well worth every penny. Just make sure if you want the most out of this get 4k - 8k hdmi cables.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tspec21, Thanks for sharing your experience with your brand new Sony BRAVIA TV. We are glad that you love your new Sony TV and having a great time playing with it. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow! I initially purchased a "budget" brand TV with incredible specs, but quickly realized the quality was sub-par with a major screen defect. I was nervous about long-term reliability, so I only considered Samsung or Sony as a replacement. I was currently using a Samsung, so I gravitated towards the Sony, and I am more than impressed! The colors are vivid, the picture is razor sharp, and most importantly, the upscaling is as good as it gets. TV is rarely broadcast in 4K, so this is critical. I am so glad I purchased the Sony, and VRR was included in a software update this week! Do not hesitate to buy this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CUTiger, Awesome! We are so glad to hear that you are happy with your purchase! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    A Stunning TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I couldn't be happier with our purchase of the Sony XR9OJ. The picture quality is incredible, even looking from the side. Colors are bright, crisp, and sharp. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenC, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Cons mentioned:
    Vrr

    Rated 4 out of 5 stars

    Great TV For All

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy was helpful with my decision making. This is a great for all media including PS5 Gaming but it still lacks the promised VRR along with the PS5. Games still look amazing and i really don't have any issues. Just want Sony to deliver on promises!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony24T,
      Thank you for sharing your experience with us. We're glad to hear we were able to give you a great deal and good match for your viewing and gaming needs. However, we do apologize but as of the moment VRR was updated with the current software but it was only for X85J and X91J models. For other J models, the software is not available yet and will be coming via a future firmware update. You may check your TV model at our Sony eSupport website at https://electronics.sony.com/ for product updates and announcements.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you kindly for your understanding and for purchasing Sony. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very glad I made this purchase.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very pleased with this TV. Picture quality is excellent both in native 4K and in upscaling HD and standard res pictures. I'm no super connoisseur but I do like it. Setup was painless and I do like the Google interface which seems to combine available content from Netflix, Prime and a bunch of other selectable sources. It looks great and combined with the Sony 4K DVD player and our Sony home theater amp produces an exceptional viewing experience. Absolutely no buyers remorse here. The purchase experience was equally pleasant with attentive, helpful salespeople who knew the products and helped steer me in the right direction. Delivery was painless as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappyHomeowner, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Beautiful tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is amazing and has some of the truest colors out there. Great price for the level of tv you get. Very sharp images and great dark to dark.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spiker1020, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV if needing an upgrade!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a much needed upgrade from our early 2010s LG 3D tv that was only 1080p. Setting up was really easy with the legs just being inserted. Android tv system is relatively easy to navigate and easy to input all your apps for streaming. Picture on this is really great with upscaling of local tv channels and other non native 4K looking amazing. Sound could be better from the speakers on the tv but overall, very happy with this tv! Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Corey, You've made an excellent choice! Thank you for upgrading to your new Sony X90J. We are truly happy to hear you're satisfied with your new Bravia TV, and you've seen the overall improvements of this TV especially the incredible picture quality compared to your previous model. Good to know you like the fast responsiveness of the Google TV interface with huge range of apps available from Google Play Store and you easily setup this TV. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. We appreciate your feedback regarding the sound quality. As a suggestion, you can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Android TV which best suits you. Thank you so much for purchasing our 65" X90J and for the recommendation! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv, price is perfect for the quality.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Switched from a 2019 Phillips 4k to this... I love this tv, even replaced my old Nvidia shield. Gaming on this is tv is wonderful. Easy to use and setup. Very happy for what I paid for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel, we're glad you love our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV looks a little better on PS5 on my series x I have to turn HDR off if the the colors are weird.you will get 120hz at 4k after the TV updates it's great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ice07,

      Amazing! We are extremely pleased to hear that you are happy and satisfied with the exceptional quality- especially when using it with our PlayStation 5, 4K 120 Hz feature, and superb performance- after the software update of our 65" X90J.

      We are sorry if you are encountering some picture issue when using your Xbox Series X. Some of these problems can be fixed by configuring various settings related to the TV display such as color and brightness for picture quality, or screen size. To access the settings, on the remote control, press the gear (Quick Settings) button, then select Settings → Display & Sound → Picture → the desired option.

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      In the future you need information or technical assistance with our product, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV!! Amazing HDR!!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded a from a 2013 Samsung led Tv and this Tv is amazing. I think what stands out the most is how colorful, vibrant, and bright the colors are. The HDR is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nintendogamer, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Very nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and user interface does have some blooming though on bright text Like subtitles but can be helped by turning up local Denning I am a Sony fan and have a PS five that was my main motivation for purchasing this TV for the 4K 120 Hz

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Xavier, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Super nice TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went from an LG 65 to this one and love it actually paired it up with the Sound bar 3.1 wireless sub and it’s amazing Super glad we got this setup.. Good luck

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeahbuddybuddy, we're glad you like our product with your setup. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia XR X90J has excellent picture quality. The brightness of the LED'S and contrast make the picture quality a step above other TV'S I have owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey bestbuybuddy,

      Awesome! Thank you so much for sharing your incredible experience with your XR-65X90J. We are extremely pleased to hear you are happy and satisfied with the exceptional picture quality- especially the brightness & contrast of this TV.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first mid-range TV and I have no complaints the picture is gorgeous navigating the settings is easy the only downside is the sound is not the best not enough Bass

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bonemarrowy2k,

      We are glad you like the picture quality of the TV. You can actually adjust the sound mode under audio settings depending on your preference.

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has the most vivid picture quality that I have Seen. The controls are the simplist to use. Highly recommend for a picture perfect evening.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CPTRDNK,

      Awesome! We're glad that you like the picture quality and user-friendly functions of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US