Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

Your price for this item is $299.99
Clearance
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,712 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    I'd recommend it

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. it was an anniversary gift for us and replaced a 50 inch. We both love it. The color is awesome. Huge difference in it and our old tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gift, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    DB

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture too bright out of the box. Had a hard time getting it to where I was satisfied. I wanted the TV for sporting events and it does a good job with that. Had a 6 year old 55" Samsung that I think the picture was better.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sportsman, thank you for choosing and purchasing our product. Hope you are enjoying your new TV. We're sorry to hear that you have an issue with the picture on your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X90j rocks

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is the bees knees , the picture is amazing. The one thing sony fails to advertise with this tv is the Bravia core app which has a free 1 year subscription with the tv, its an immersive imax experience program. Yeah so anyways the tv is awesome. The apps and google program run so smoothly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sammybear, Great! we're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for 4K UHD movie viewers

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV I have ever purchased. The TV has beautiful picture quality and it is a must have if you want to watch 4K Ultra HD movies. The only knock I would give is the sound is “meh” but if you are going to have a TV like this, you are not doing yourself any justice by not having a good quality soundbar to pair with the TV. My movie viewing experience is the best it’s ever been now and it’s going to be hard to leave the comfort of my own home to watch movies elsewhere.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4KUHDMOVIEFAN, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 4k LED will blow you away

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I know you can spend quite a bit more money on an 4K/HD TV but I don't want too. My wife would leave me. I (we) are very pleased with this purchase. Fantastic picture. It handles motion very, very well. Watch a Blue Ray on it and be blown away. Plug it into the proper receiver and a healthy stereo set-up and its like you're at the movies. It takes up a lot of space though. Wouldn't mind getting another one for downstairs but she'd probably leave me if I did. My home is old, my TV is new. I should probably up the value rating but I won't because it can't all be perfect but I do love this TV and I highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoloTuggz, fabulous! We are really thrilled to hear that you and your wife are happy with the incredible picture quality, smooth motion flow, and overall performance of our X90J.

      With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for recommending our X90J and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV for a great price

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great. It has an amazing picture quality and is super easy all the way from taking it out of the box to setting it up. I am super happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hannah, we're glad you like the ease of setup and the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Initially purchased the newest 65" Google TCL on Best Buys associate's recommendation. Exchanged for this Sony, what a difference. The picture is incredible. Watching travel channels felt like I was there and Avatar on blu ray looked 3D unlike on the TCL.For $200 more (on sale for $1199) than the TCL it was well worth it. It hasn't shut down or changed programming by itself like the TCL. I dont like the legs as well but I can get used to them for the awesome picture. My surround sound just quit but the TV speakers aren't terrible. I would definitely recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jenlynnsmith, We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great TV mediocre smart app

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! excellent pictures! The Smart TV app can be annoying to deal with. The remote control is clunky when trying to navigate quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pandaguy, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Sorry to hear about your concern with the TV apps. We suggest using them more often to be familiarized with the apps. We appreciate your input. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good love the picture. Setting it up was wicked easy. When I came to the store I wasn’t even considering a Sony really happy that this is what I got thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steveyj, we're glad you like the ease of setup and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love it!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, very good color and clarity. The Total Tech guys installed it easily and fast and hooked it up to our Sonos sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jane, Great! We're happy to hear that you are satisfied with the installation service and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Blacks are great

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Tv, the blacks are perfect. In built speakers are good but would recommend speaker bar or some other form of them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SayZer, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Television

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Picture quality is exceptional. Setup is easy. Best Buy provides an excellent selection of quality televisions for very competitive prices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Overhaul, we're glad you like the ease of setup and the picture quality our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv. Wife and I needed a tv for the bedroom and we have the Sony 950 from 2020 in the living room. We love the colors and the blacks as well. For an LED the blacks are pretty dark. Besides the picture quality, tvs are Dolby atmos and vision ready. On top of that they’ve stepped up the number of apps available. you name it, from Netflix to NFL including Sunday ticket. Tv is able to recognize devices via input and automatically switches to the input once turned on. LG OLEDs are nice, but you can’t beat the quality and technology of sony tvs. I had a LG OLED B7 that crapped out in 3 years and no help from LG. I’ve owned 4 sony tvs in the past 20 years, and none of them ever died on me. The only reason I kept buying them was to upgrade to a higher quality. Sony should give me $$$ for this review.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Teamsony, we're glad you and your husband love the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony x90J

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was between this tv and the Hisense U8G, I’m glad I picked the Sony, the picture quality is amazing and displays Netflix and HDR content perfectly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danny,
      Perfect! You definitely made the right choice. We're glad to hear you are enjoying the amazing picture quality especially when watching Netflix and HDR content. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and easy set up. Everything we expected with a Sony product. Best Buy associate was very knowledgeable with the product being sold.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamey,
      Thank you for sharing your great shopping experience. We're happy that we were able to satisfy you with the amazing picture and easy setup with your new TV. As always, you can be assured of our product's quality and functionality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great purchase!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    He has all the necessary bells and whistle's for your average width or without a kid! It's easy to use and it was a breeze to set up. Picture quality is awesome, but definitely get a good sound bar if you can for audio.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DPhill, we're glad you like the ease of use and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. No blurring on moving picture and amazing to see little to no edge. Setup was easy, the tv walks you thought your settings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Videomonkey, Thank you for the 5-star rating! We're thrilled you like the great picture quality, smooth motion, and ease of setup of your new X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So Far So Good

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've only had the TV a few weeks but it is truly stunning. Coming from a 47" 1080p tv to this is a huge upgrade. The picture quality is amazing in all the modes we have used so far. Wifi connection to the home network was simple. The Google TV is pretty cool too and there is an amazing amount of free channels that are streamed, including some major city broadcasts. All the different apps baked in make it easy to connect to Netflix, AmazonPrimeVideo, Apple TV, Youtube, etc. We used to have a computer connected to our old setup and this is so much slicker.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Binger, Congratulations on your new Sony X90J! We're glad you've upgraded to Sony and we're very pleased you like the amazing picture quality, easy Wifi setup, Google TV interface, and your favorite apps built into your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. -Sam Sony_US

  • Rated 4 out of 5 stars

    Worth the buy!

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, you really can’t go wrong at the price and quality for gaming. Issues are occasionally it disconnected from the internet and my Sonos soundbar via optical doesn’t play nice with it. Minor issues with an otherwise excellent tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So, new Sony

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is stupid good. Sound quality is better than expected. We went up 15" from our last decade old plasma TV and it is a noticable difference in the clarity of the picture. It does need a darker room as it willl reflect light off the screen. With Best Buy financing (about $70/mo.) it was an easy choice to get this set. We had a roku which, at times, was a waiting game. The remote on this has buttons for direct access to Netflix, Prime, and Disney...no waiting!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TKix, Thank you for the awesome review! We're thrilled to hear you like the excellent picture and sound and easy to access apps using the supplied remote. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US