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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,712 reviews
  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! Watching movies on it is so stunning. Has Sony XR processor which is great at upscaling.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    This Television Won't Disappoint.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing color, easy to set up. This Sony television was the best purchase of a TV so far. It's just been a month but would buy this again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OldGeezer, we're glad you like ease of setup and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this tv about two weeks ago for our new home. It’s the largest tv we have ever had, by comparison. The picture quality for streaming tv (no gaming yet...) is amazing and it actually has pretty good sound considering flat screen tv sound is normally “tin-ny” and very low. We will still be putting in a surround sound, but overall, it’s the best we have heard from stock. Hopefully, this lasts us a while. We have had Insignia’s in the past which gave us years of use and LG’s which died within a few quick years. Anyway, out of the box, it’s an amazing TV. We love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cmegs76, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Big Leap Forward

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from Samsung curve tv that was about 8 or so years old. What a jump. The picture is great. The features are awesome. They make switching between streaming and regular air tv a breeze unlike the eight year old model that was more like the equivalent of getting the big wrench out and turning the TV antenna to pick up channels when we were kids. The Sony, on the other hand, was just like changing the channel. Google TV runs all of the apps I use, unlike the other TV OS. I honestly can't find a single bad thing about the new TV. I'm glad I made the switch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave, thank you so much for the 5 Star rating! We are incredibly pleased to hear you are happy and satisfied with the remarkable picture quality and amazing features of our X90J! With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for purchasing our X90J and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    everything looks great. Fine picture. only drawnack is the somewhat complicated remote and sound up and down with attached sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gistv, Fantastic! We're glad you're enjoying the picture quality of your new Sony TV. We appreciate your feedback about the remote control and sound adjustment options. For future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony product by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help.
      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to use. Purchased to replace our 55 inch sony. Love the remote, easy to use. We use a sony sound bar with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Herejust4u, we're glad you like the ease of use, the remote, and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Next Gen Gaming ready

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for a really good price. One of the best tvs you can currently get for next gen gaming without spending hundrerds more

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MrGlass,

      You made the right choice! We're glad that the TV is perfect for your gaming needs. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Best Picture in LED TVs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV as a present to myself for Xmas. I have to admit I have a prejudice for Sony TVs as I have always liked the quality of the picture on the Sony's compared to all the other brands playing side by side. Picking this TV was no different. The Full Array LED was definitely the best picture in clarity and brightness. The only TVs that looked better to me was more than double the cost of this one for the same screen size. It used OLED technology. I only rated this 4-Stars only because the OLED was a better picture. I didn't want to afford the quality of OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oggib, You've made an excellent choice! Thank you for purchasing the Sony X90J and we're glad you like the full array LED display, and great picture brightness and clarity of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture with HD content, standard def will look poor but other than that, excellent. Sony’s great colors and motion are very apparent in this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 55068, Awesome! Thank you for taking the time to write such a wonderful review of your experience with your new X90J Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you appreciate the exceptional picture quality especially the vibrant colors, and smooth and clear motion. You’re now able to enjoy immersive, engaging cinematic experience in your home. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you so much for purchasing our 65" X90J and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Second time is a charm

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am only giving this tv 4 stars because the first one I got had a vertical line of messed up pixels just to the right of center screen. Took it back to Best Buy (not that easy to do, but luckily I have a pickup truck) and got another one. This one is working perfectly. 65 inch screen seems real big at first, but we got used to it quickly. Bought this to replace a 50 inch LG, and the picture is noticeably better and the Home Screen makes it easy to access apps and streaming services. Lots of ways to personalize the user interface as well as the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bose, Thank you for upgrading to your new Sony X90J! We're very happy to hear that the replacement unit works perfectly and you're enjoying the easy to access apps, intuitive and highly customizable user interface, and amazing picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia’s

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has crystal clear picture. Great for viewing in large spaces. Easy to use and many different apps to choose from. Highly recommend!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SONYProud, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Terrific TV … and that remote!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture. Bright and colors very accurate. Love the new GooglePlay interface. But believe it or not, one of the biggest surprises is the remote. Have purchased Harmony universal remotes for years. But with this TV and OS controlling everything in our system is a breeze. TV, streaming, cable box, 4K blu-ray player and HT receiver all a breeze to set up and control. Logitech is no longer producing its Harmony remotes, but with this Sony remote and interface they are no longer needed. Bravo, Sony! Best TV remote out there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MiketheD, Thank you for the amazing review of your new X90J. We're thrilled to know you like the outstanding picture, Google TV interface, and the convenience using the supplied remote control of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Awesome television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture and I'm plenty happy with the sound. The stand mounts are a great idea. No screws, just insert and they're friction held so they pull right out easy for moving. Sony needs to develop a center style base stand or at least move the current leg mounts in as much as possible so we don't need such a long table to set this large television on. Sony also needs to sell their products with two LIGHTED remotes, maybe even rechargeable remotes. For a high end top quality expensive supposedly thoughtful company to neglect being generous with remotes and their designs isn't very good. Overall it's a beautiful television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WagenSchule, thank you for choosing and purchasing our product. We're glad you like the picture and sound quality of your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. The supplied stand for this TV (US model) is only available in one position and cannot be adjusted. We appreciate your feedback on our product and thanks again for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    GreatTV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. It is easy to operate and the picture quality is great. I would recommend it if you are looking for a 65" TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LOVEASONY65TV, we're glad you love the ease of use and the picture quaility of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    nice tv for the price range-

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    overall, a good TV selection for the price range. Good picture quality. Need to hook up sound bar to really get the good sound (a bit muffled, hard to pick up dialogue. ) setup was pretty easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kncf1, We are glad that you like the picture quality and ease of setup. We appreciate your feedback regarding the sound. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Sony Rocks!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to install and get it operating. Colors are rich and vibrant. Also purchased a sound bar which enhanced the sound,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevro,

      Thank you so much for your honest feedback!

      We are incredibly pleased to hear you are satisfied with the amazing picture quality, ease of use & installation, and overall performance of our X90J. We are also glad that it works perfectly with your new purchased soundbar.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Easy set up! Crisp detail in every scene. Sports, movies, Netflix etc.. everything looks great on this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Isicckk,

      Thanks for commenting!

      It is really lovely to hear you are satisfied with the exceptional picture quality- especially when watching sports action videos, movies, and streaming applications, ease of setup, and overall performance of our X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony 65” XJ90

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This current model replaced my 850C 4K hdr tv 65”. This new unit has a good picture out of the box in standard , there’s nothing wrong with it but my previous unit was just aged but sharper and little better coloring aspects because it was calibrated by geek squad. When I went to schedule this u it to be calibrated I was told that they no longer offered the calibration service because the picture quality from the factory was good. Yes it is a great picture but I can tell a difference from the previous tv I owned. But the factory picture settings in this unit out of the box is a better picture quality that the previous unit was out of the box until I had it calibrated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WillieG,

      Awesome upgrade! We're glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you again for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great t v

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy easy to navigate great set for watching all types of shows and sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fasthog, we're glad you like the ease of use of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 47" LG flatscreen TV. Really enjoy the picture quality and sound. Easy to setup. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skuba, we're glad you like the ease of setup, picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US