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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,712 reviews
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    great 120hz tv for ps5 etc

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv for 120hz if you have a ps5! no dark spots on tv! everything is clear and crisp at an awesome price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi japple, we're glad you are enjoying the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV best picture quality and a great price. Google TV integration is a must have. I hate other TV self created gui.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlieC, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brilliant picture & features. Super easy to navigate from cable to different apps. Voice feature is fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HBOready, we're glad you lhe the picture quality and features of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv for the price Highly recommend you get this tv for gaming and everyday viewing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, we're glad you are enjoying our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Family movie night

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture, great for family movie night and gaming! Very happy with the tv, sony never dissapoints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Denver, Amazing! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 4 out of 5 stars

    One of sony best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound,haven't seen no blurry picture when watching sports,great refresh rate,definitely recommend this television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Willis, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Wonderful tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful picture. Easy to use and set up. Quick buttons on the control are great to get right to key apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hktl, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to set up - connection to internet and getting apps. Main minus is the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toad, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV from Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV for master bedroom. Has everything you need and looks absolutely beautiful no matter if you’re watching a movie or playing the newest gaming systems (also looks great with the older gen as well.) Love the design of the operating system, has all the apps. Parents with kids will love the fact that the remote is huge! Picture looks great from all angles, no motion lag for sports either. Has built in surround sound however you might want to look into getting a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bornshine, wé're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    TV- Sony 65

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great, easy to use, and most apps work. Only dissapointment is that some apps can’t be downloaded and that the Wi-Fi drops from time-to-time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jhobeezy, thank you for choosing and purchasing our product. We're glad you like the ease of setup and picture quality of the X90J. We're sorry to hear that you have an issue with the Wi-Fi of your SONY unit. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00184183
      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Picture!!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice clear picture with good color. It was easy to hook up and it has a great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smith,

      Awesome! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you had an easy time setting it up. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony continues to deliver best in class

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second in this series over past few years. We have been long time Sony owners but did go for Samsung a few years back in a bonus room. While Samsung was ok, it was not spectacular. We decided to get a Sony around Chrismas 2020 and were not disappointed. So we decided to get this one as they are clearanced out for 2022 models and again we were not disappointed. It just works and it works well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nintendofan78, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Buy it now

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. The picture is soo clear! Great colors and super vivid. Makes my xbox series s look soo good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kade, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolute beast companion to PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Researched extensively before getting this TV. Setup and synch with my streaming apps and PS5 was absolutely seamless, and I really love the picture for movies. Responsiveness and picture quality for PS5 gaming is exceptional and lag free. Can you spend a bunch more money and get a better picture? Absolutely. Can you find a better TV, or a better gaming TV for PS5 at this price point? Don’t think so.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tom51, we're glad you are enjoying the picture quality of our product with your PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for a very good price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the vivid colors we get with this tv. We could have paid a lot more to attain deeper blacks but for our price range we are very happy. The “smart” aspects of its design are very easy to work with. We are NOT using a sound bar with this but are pleased with the sound quality. I believe the sound would improve with a sound bar but I am pleased with the volume and quality of sound from the TV itself. I would purchase this tv again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaruishiEmperor, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and a lot of features making it easy to use and practical.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fabulous! Thank you so much for the 5-star review, KtMommyof3! We are so happy that you love your XR-65X90J. We are also thrilled to hear you are satisfied with its incredible picture quality, amazing features, and ease of use.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thanks again for the perfect star rating and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    realistic image and movement, great OS platform

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great realistic picture and movement. Setup was very fast, even though I’ve never setup a Sony smart TV or a google tv. Everything went without a hitch. Love the speed of startup and navigating apps! This tv is a real bargain at anywhere 1500 or less. Took advantage of price protection 2 days after buying on a (further) price drop and got a refund of difference from at Best Buy with zero hassle via online chat! Tv and service both awesome thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toddy, we're glad you like the ease of setup and the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Good tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv but ended up choosing the x95j due to brightness And showing better details in the picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Drew, Thanks for sharing your experience and we are glad you still chose our X95J. Both of these models are great BRAVIA smart Google TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with this purchase, I love this tv... good for watching movies, and playing videogames!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Headphones, we're glaad you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good sound but better with Songs Sound Bar. Sony TV is excellent picture quality. Easy to operate and hook up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Apple, We are glad to hear that you are enjoying the great picture and easy setup for your new Bravia LED 4K TV. Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Thank you for your purchase. Vincent Sony_US