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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 1,712 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy set up. Lots of options for personalizing the picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyFan, We're glad to hear that you appreciate the picture and sound quality of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 3 out of 5 stars

    Good with Gaming

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a good tv for gaming if you pair it with sony ps4 or ps5 but not good for me when it comes to movies

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture and sound!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality and sound, very little ghosting. This was an upgrade from my 2015 Sony X850C. Although i do like the 4k picture much better of the 850 this is still an awesome picture. The sound on the X90J is much better than my X850C. Another advantage the X90J has over the X850C is you can replace the power cable. Ireplaced the with an Audioquest and plugged it into my Panamax M5400. This also enhances the overall quality as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi hopz28, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Incredible Resolution & Friendly UI

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Blown away by Sony once again. It's been a while since I've had a Sony Bravia and this thing surpasses all other 4k tvs of mine by a landslide! Crisp colors with sharp blacks make for a stunning display, with very little modifications, fresh out of the box. The OS is much quicker and easy to use than Sam's or ElG's interface. Great for action-packed films and new-gen gaming as well with the 120hz refresh rate! Highly recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rellim710, That's good to hear. We are glad you like the picture quality of your new Sony Bravia LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, after adjusting some settings. Sound is good, it does give a 3D sound from the tv speakers but does not have good bass. Which is fine with me as I prefer to use my surround sound system all the time. But nice to know that the tv speakers are good. I thing I wish it had was more memory as it only has 4gb and I was unable to have all the apps I use on the tv. Have to cast them from my phone. But other than that great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FromCali,

      That's awesome! We're truly happy that you are enjoying the amazing picture and sound quality of this TV. Your feedback is greatly appreciated. This unit has an on-board storage of 16 GB. Please keep in mind that the available storage capacity of the Google TV device only shows the available user-accessible storage and not the total on-board storage. The on-board storage of your TV consists of the following: The internal storage that's used to store the operating system and system files, and the user accessible storage used to store the apps and user data.

      If the storage capacity of your TV is insufficient, you can move the downloaded apps to an optional USB storage device to free up space. If you haven't yet, take a look at the steps on how to move the downloaded apps to a USB storage device in this helpful article: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00223233

      Thank you for sharing your feedback and for choosing Sony!

      -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful picture. It is great to watch movies and play video games. My husband and I love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lydia, Awesome! We're glad that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Like it alot

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV I think, picture is very crisp and clear. 4 HDMI ports and 2 of them supporting ARC are great for gamers. Interacts well with my Sony amp. Streaming app availability is a little hit and miss due to the switch to the Android OS, but that should change as time goes on. Only downside are the mounting legs. Not really the most stable, and require a much larger stand if replacing a TV that used a center platform to mount with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      We appreciate th 5-star rating and the feedback regarding the television. Please be assured we take this feedback very seriously and continuously strive to improve our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Big Screen

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent full array LED big screen TV. Colors are crisp and the interface is easy to setup and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dskier, we're glad you like the ease of setup and the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    As advertised!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp picture and great sound! Love it so far. Easy to set up and use as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Snarf, we're glad you love the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very solid TV, nice picture very clear HD, easy use and simple remote, great price on a top brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bmh1, We are glad to hear about your feedback on your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent value for great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for the money - good looking picture, responsive and easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveH, we're glad you like the ease of use and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    TV 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vibrant colors. Fast transition between functions. 65” was the perfect size for our room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Homecooking, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony X90J review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and sound quality. Smart google TV feature is very simple and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Explorer, We're happy to hear that you like the picture, sound, simplicity and ease of using your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great. From quality picture and quality of the equipment. I didn’t want to spend that much money on a TV but after seeing it in my house it was worth it. The only thing I would have a slight complaint about is the sounds quality. I have yet to get it just right to be able to hear dialogue at a low level without having to turn it up and the loud noises blowing you out the room and waking the baby. But that’s on me not the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Landon, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color. Works well. Size is just right for the area.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, Thanks for the superb review on your X90J. We really love to hear you like the vivid and realistic color this TV delivers. Glad to know it works great and you appreciate the size of the TV for the area. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this awesome feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, picture is great, the deal on how cheap this tv is for the quality is worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Csherwo6, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great with games

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, easy to in stall. Great with games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mark, we're glad you like the picture quality of our product with your gaming console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my XR 90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony XR 90J replaced my 20 year old Sony Bravia. We love the brilliant picture and watching 4K content. I selected this model based on price vs. features. The OLED was more than my budget would allow and the same with the XR 95J. We are very happy with our Sony TV. We did upscale from a 46 inch to a 65 inch display.. I had the Geek Squad handle the installation as it was wall mounted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappySonyCustomer, we're glad you like the picture quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, color, sound, Better than Samsung or any other tv in the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Murray, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Hope this helps. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good so far

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV so far. Colors are great and screen brightness is sufficient. Would be nice if the HDR was a little brighter. I am still waiting for the VRR update but I guess hopefully it will come out soon. This was my first time buying a TV above 400 dollars and so far, I am impressed. Google TV is pretty easy to use as well. My only knock on the TV is that it came with a dead/stuck pixel. I figured since I can't really see it unless u stand right next to the TV. Also, the Wi-Fi seems to disconnect randomly, and I had to hard reset the TV to get it to work again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi leon, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. We're sorry to hear that you're having dead/pixel issue with this TV. You can diagnose this issue by following the guidelines from this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00026287

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this review! Jay Sony_US