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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 1,712 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture. Happy with all the built in apps. Easy to set up satalite and all devices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bryan, we're glad you like the ease of setup and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the tv, picture was great and you can easily switch to different apps with ease.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ermulk, we're glad you love the ease of use and the picture quaility of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    i like my sone

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and priced right sony seems better than my LG tv which is more expensive

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MYSONY, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    TV worth the money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV. Took a little time to figure it all out. Great picture and easy to use now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mommajones, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new TV, picture quality is great not to mention brightness and sharpness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichH, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Very happy with this purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase. Very nice picture and very easily integrated with my AVR

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jongaltm we're glad you like the picture quality and interface of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Great for watching high def movies and playing video games on the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edds,

      Thank you for the 5-star rating and we're glad you like the television for your gaming experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I've ever had plus...

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a little research before I decided to buy the Sony Bravia 65", so I had an idea that I was getting a good TV. Glad I waited for the X90J because this TV is awesome! The picture is sharp, but one of my fave features is that it ships with Google Assistant! I've already installed smart lights and a smart thermostat, so when I plugged in the TV, setup was easy once it joined my Google Home-enabled network. OMG, I *love* this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tmk1, We are thrilled to know that you love your Sony Bravia TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    A must for PS5 owners.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Fits perfectly. The picture quality is top notch. Refresh rate is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rene, Glad to hear that you are happy with the picture quality of your new TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    65" Sony Brava X90J

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beat 65" TV ever. Deep colors, Blackest black Remote is a little dated

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Richard, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Picture and Value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I own 2 of these and a Sony 65" OLED. I personally think that Sony TV's have warmer colors. While the OLED has a somewhat better picture because of the "true" black it is also more sensitive to external light. So it depends on the lighting conditions you will be using the TV in and how much you want to spend. You will not be disappointed in the the XR 90J. I prefer using the TV with a Sonos sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PackerJack, we're glad you like the picture quality of our newest product, With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great picture quality!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Love this TV and the color is amazing for movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nessa7, we're glad you like the sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv. Love the easy set up and the picture quality is really awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mgfoust, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    The best offer.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth the upgrade 65 inch 4K hrd with 120 fps for around $1,000 is a DEAL.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi j123wright,
      Awesome! This is definitely a great choice for a TV upgrade. Nice to know you are enjoying the 4K/HDR features of the X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sal758

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Except for lifting it up on the wall the TV was an easy set up. The picture is great, good color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WFHDrone1, we're glad to hear that you like the picture quality and ease of setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV without the high price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best bang for your buck. High quality TV at a good price! Great brightness and quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi aldebaraan, we're glad you like the picture quality of our product. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Solid Buy.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great performing set for ita price point. Vivid color, inky blacks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eriwater Amazing! We're happy to hear that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Worth the money 100 %

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Great picture. Sound and size! Great gor the ps5! 120hz refresh rate!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jDoggy, we're glad you like the size, picture, and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. It is clear, bright and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AleshaH, we're glad you love the ease of use and picture quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for your purchase! ~Earl Sony_US

  • Rated 1 out of 5 stars

    Never again Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV failed in 2.5 years. My 55" Samsung from 2015 is still alive and currently using because this Sony is out of warranty period. Will probablynever buy another Sony TV again.

    No, I would not recommend this to a friend