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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome and bright

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, absolutely a step up from the 4 series tcl I had. Bright and the local dimming is good enough that i passed on an oled and went with this led set. Only complaint is there is no stats for inputs. I would like to see frame rate in addition to the resolution and color space. The motion settings took me some time to understand and the motion handling by sony is superb.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jayy, we're glad you like your new tv! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome for the price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. PS5 looks amazing and love the all the customizable settings that allow you to really dial the picture depending on what you’re viewing. There are a lot of setting options so I’d recommend searching the model on YouTube where a few professionals walk through everything in details as well as what the best options are. At this price point, I don’t think you’ll find a better TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi copes, Awesome! Glad to hear that you are happy with your new X90J paired with your PS5! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Google TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Picture great, controls relatively easy to use. Very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hank, we're glad you are happy with the ease of use and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    I picked right

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for a bright room. Very clear and great contrast. Very happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Erein, great! We're glad you are happy with the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 65x90J TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to set up. Woukd recommend to anyone looking for a tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Larry, We happy to hear that you're pleased with your TV. We appreciate that you'd recommend it as well. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Mike

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and price. Installation guys were very helpful and professional

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Mixed Feelings on Best Buy's Follow Through

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a mixed review. Product should have been delivered on Saturday, August 21st. You took it to my old address instead of my new one. Then it took until August 2nd before I received the product. Your delivery and installation men were excellent, and the TV is beautiful. I can't say more since I only have it two days.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi esinger, we're glad you like our new product. We're sorry to hear about your experience with your dealer. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture quality!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really great TV as usually the case with Sony. 4k looks amazing, just make sure you have the right hdmi cables. It has decent in tv speakers, however I use a sound bar. Has lots of smart tv features. Only thing I would change is to add more 4k connection points for all my 4k producing components. I would definitely recommend this TV to anyone looking for amazing picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shane, Awesome! We're pleased to hear that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awsome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything about this tv is incredible. From the picture to the ease of setup and even the apps, its all amazing. The tv speakers might be a little weak for some, but I have it hooked into a soundbar for everyday show watching. For movies I have it hooked to a Sony surround sound 7.2 dolby receiver. It all works together seamlessly and I would absolutely recommend this tv to everyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello rgator87, We are thrilled to hear that you are enjoying the great picture and easy setup for your new Bravia LED 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Master TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv; especially with all the apps and the ability to add the apps I want to add. The only negative is that pre loaded app cannot be removed. But I love the ones that I can add and some of those that are already there. The picture quality is awesome and the installation guys were great in setting me up. Thanks again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ourkitchen, we're glad you love the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv picture and sound when watching movies the brightness is nice & clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sz123, Thank you for the awesome review! We're pleased to hear you're enjoying the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just what he wanted. Picture is immaculate. Easy to use. Sound is also great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey Awesome! We're glad that you love the picture and sound of your X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    SONY no bologna

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is awesome and I have a bright room. Remote and apps are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nutman, That's amazing! We're thrilled you like the picture quality, brightness level, and easy to use remote and built-in apps of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Refresh rate

    Rated 5 out of 5 stars

    Amazing TV. Perfect for next gen consoles

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV for next gen gaming. True colors and amazing contrast. 4K at 120fps. Beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Insignoramus1, we're glad you like our newest product. ith the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about this TV. Sounds good and the color is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tygger69, we're glad you like picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Better quality than most.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with this TV's color and brightness for not being OLED. My last Samsung TV (2019 model) was underwhelming, glad I spent more towards getting a full array Sony. Xbox Series X and streaming look fantastic, along with any streaming using Apple TV 4K. Movies have very impressive lighting aspects in dark scenes. Only improvement needed is speakers (as with most tvs).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KShrews,

      Fabulous!

      We are so happy to hear that you are very impressed with the exceptional picture quality- especially the brightness & color and super performance when streaming content from external devices of our X90J. We greatly appreciate your feedback with the TV speakers.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Full Array LED TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an incredibly good TV. I compared this to the Bravia A80J OLED which was great but also dark. This full array LED has great brightness and that can auto controlled by the light sensor. The picture is crisp and clear and the settings menu is very easy to navigate when I want to switch to headphones. I paired this with a Sonos Beam Gen 2 and it is a great set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GamerTag57, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv is great. Picture is clear and very easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony4800, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for always choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TVs Are Great

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great televisions. I have bought them for years and have always had a great experience.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderfully easy. I have purchased several TVs at Best Buy and this is a great one. Bought it on Monday, delivered and setup on Wednesday. Works with my stereo receiver and Uverse TV programing. Hooked it into my internet, got it updated by Sony and started watching Amazon--Easy. I also have 22 rental cabins in New Mexico, Best Buy in Santa Fe supplies all my TVs for these cabins. Good service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Griggs, Awesome! We're glad to hear that you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US