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Customer Ratings & Reviews

Your price for this item is $299.99
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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv love the picture and sound. Great for gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tayloreli2021, We're glad that you love the picture and sound of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    A wonderful experience!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best. Absolutely wonderful! We have enjoyed every bit of our Sony experience.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for watching movies and playing games with PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nice, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Sony 65" Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65" Bravia XR X90J great tv reasonable price. Very clear crisp picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OceanView, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was deciding between 75 inch tvs that were similarly priced but was recommended this instead for better bang for your buck. I was pleasantly surprised by the picture quality and sound quality - I can see dark images pretty well and the sound output has been better than the similarly priced Samsung tvs I’ve used. I may purchase the 75” version next time around

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Neil, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Bravia tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, remote is very responsive to commands. Easy set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kabc, we're glad you like the ease of use and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Makes your PS5 Pop!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This has been a great TV and really makes the PS5 look awesome. The picture details are amazing for a “mid range” TV and I’d definitely buy this again. No complaints so far, except I’ve had an occasional issue where the TV doesn’t get signal from a connected Nintendo Switch. Setup isn’t necessarily the easiest but not overly difficult either. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amish, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    New TV is great. Picture clarity and color is amazing. Excellent brightness and and making adjustments to color, brightness and sound is easy. The guys that delivered and set up TV were great and took the time to explain TV functions and ensure we were happy with set up. Absolutely love our new TV and would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy, we're glad to hear that you are happy with the picture quality of your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV excellent pictures best tv for price The salesman was excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Best, we're glad you love the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV XR X90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, easy set up and universal remote is a plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thumper, We're glad that you appreciate the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv. Great picture and easy to use. I would recommend this model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Golfpro, we're glad you love the ease of use and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv, great picture, easy to use. Would definitely recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, we're glad you like the ease of use and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great upgrade from my 2014 Bravia; great for PS5!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far pretty amazing for the PS5! Have tweaked settings to find a beautiful gaming display I'm happy with...True HDR, 4k, 120hz for games that need it. Google tv is mostly great but I do have issues with the custom input features (Sling specifically will not open correctly/consistently from custom inputs, only from home). Otherwise amazing TV for a bit of a premium price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matthew,

      That's amazing! Thank you for upgrading to your new X90J. We're thrilled to hear your purchase went well and you are having an enjoyable watching and gaming experience with your new Bravia TV. We value your input and appreciate the feedback regarding the custom input not working properly. Make sure the app is updated. You may also perform a restart on the TV, press and hold the POWER button until Power off appears on the screen.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for sharing this awesome feedback! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought a Sony, 65-inch television. So far, I have been pleased with this product. The picture and the sound are both clear. While the product is great, I am most impressed with the gentlemen who installed the television for me. They were efficient, knowledgeable, and made sure I understood everything before leaving. Thank you, Best Buy, for your Geek Squad. They are amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Refrigerator, Congratulations on your new X90J! We're thrilled to hear you're enjoying the picture and sound quality of your new TV. And good to know you had such an awesome customer service experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent quality mid-range 4K LED.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality and features of this TV are excellent. The sound is great, but only with an added sound-bar or use of external surround-sound system. TVs no longer provide much in the way of packaged speakers, probably to cut down on costs and allow for thinner devices. You'll have to add the cost for external speakers, but the output is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TabAUser, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Purchse of the year!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good investment. Clean picture quality and sound. Easy to mount and connect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MicrosoftBluetoothMouse, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony always makes a solid product.. whether it’s a TV , a game system , a stereo, or even an alarm clock. I always buy Sony and I never have an issue. Last 2 TVs have been Sony. This TV has great features like 120hz refresh rate and hdmi 2.1 . I was initially worried about google tv vs having android tv but I have not encountered any problems there either.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RadekJ, Thank you for this amazing review! We're pleased to hear you like the 120 hz refresh rate and Google TV operating system of your Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We really appreciate you being a loyal Sony customer and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Best LED for 2021

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The only reason this doesn't get to be a 5-star general is because I could only get most of the bells and whistles out of it on only one HDMI input. I actually do have an Xbox Series X and PS5 and so at least two would be nice. I must say I can't make an use out of PS5 and Dolby Vision maybe the PS5 doesn't support it? Not interested because the PS5 is a let down THUS far. My Xbox plays like a long lost lover with this TV. Thank you Sony and Best Buy for taking back the 8K Samsung TV that had the dirtiest screen effect in the history of the world.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HQ710, We appreciate your feedback about your new Sony Bravia X90J 4K TV. Sony takes into consideration all feedback to improve the performance and quality of our products and services. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture quality, great price for television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and UI

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went ahead and spent the extra money to go full array, and you can tell a difference in the quality of the picture. The TV it self is great in the features, the UI is great with a very easy to use remote, also the speed of the processor is great with the transition of the different apps. Very good over all TV for the price, the next step up is OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chig, Awesome! Good to hear that you like the picture quality, ease of using the remote, and and features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US