Customer Ratings & Reviews
- Model:
- XR65X90J
- |
- SKU:
- 6453208
Customer reviews
Rating 4.7 out of 5 stars with 1712 reviews
(1,712 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.5
Rating 4.5 out of 5 stars
- Brightness4.7
Rating 4.7 out of 5 stars
Customers are saying
Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Superb Value
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Perfect size, great life-like picture, sound is more than loud enough for normal use. Unit has difficulties pairing with non-sony devices. Great price point, getting more specs and features than most other brands offer. I have been a samsung fanboy for over 40 years, but chose this one over getting another. Love this unity It gets my highest rating.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi keith,
Very nice upgrade! We are glad you like the picture and sound quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!
Regards,
David
- Pros mentioned:Refresh rate
Rated 5 out of 5 stars
Love my first Sony 4K TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV. I studied for weeks determining what model to get, settled on this one for my budget. Best Buy had a great sale with $ off and jumped on it. Watching sports is excellent with the motion technology. Eventually will upgrade the gaming situation in the house and the TV is ready for that with the HDMI2 and to utilize 120 refresh rate.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BFree, we're glad you love our newest product. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Happy gaming! Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Replaced my Sony X850C. major improvement
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tried the LG CX, great picture but too dark for my tastes.. Got this one for $1199. Bright as can be, xbox series x is incredible. 120 fps Call of Duty. Only complaint is the Hulu app for google TV doesn't support HDR for Handsmaid tale. BB did provide me faulty information during price match... Hoping for a resolution but still nothing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Chuck,
Thank you for such a great review! This is really a great choice for a TV upgrade. Nice to know you've noticed the great improvement with this model and your enjoyable experience especially for your your gaming needs. We're sorry to hear the issue that you are having the Hulu app. The X90J is a 4K/HDR TV. In able to enjoy 4K/HDR with online services such as Hulu, Netflix, and etc., the content that you are watching must support 4K/HDR. To enjoy 4K, you must select content that supports 4K (UHD). To enjoy HDR, you must select content that supports HDR (HDR10 or Dolby Vision). For reference: https://www.sony.com/electronics/support/televisions-projectors/articles/00245141
Should you need further assistance, please email the below information to socialsupport@am.sony.com.
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing Sony! -Kris
- Pros mentioned:Color, Ease of use
Rated 4 out of 5 stars
BAN
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The colors are deep and bright. Easy to set up. The sound quality is not as good.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SBAN, we're glad you like the ease of setup and picture quality of our product. We're sorry to hear that you have an issue with the sound quality of your SONY unit. You can configure various settings related to the TV’s sound such as sound quality and sound mode by following this link:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html
If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:
~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Happy with this TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Moving from your mainstream Samsung TV to a higher class was a smart decision for me. This TV is mostly used for a movie/tv experience and is paired with the Sonos Arc and Sonos Sub and we could not be happier. Using a Roku Ultra to feed the TV. The colors and blacks are very crisp and true. Very nice TV and worth the upgrade for me.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BaBaBoey, Great! We're glad that you are happy purchasing your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great picture!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.let's see, It's AWESOME! ;oD Beautiful picture and it's so big, feels like we're at the theater minus the deep rumbling bass sounds. Haven't checked out the smart functions since we have slow wonky internet. Next purchase will be an audio system to compliment the great video. Don't know if there are other less expensive TVs out but we are very happy with this one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi yexxx, We are thrilled that you like the picture quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Hope to hear from you again soon. Thank you for your purchase. Vincent
Rated 5 out of 5 stars
BEST TV EVER
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV has amazing graphics and cool features to enhance the experience
I would recommend this to a friend- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV looks great. Very easy to set up. Glad I went with a SONY.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MP26, Thank you for choosing and purchasing our X90J. You've made an excellent choice! We're thrilled to hear you like the super performance and overall features of your new Bravia TV. And good to know you easily setup this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the 5-star rating and for sharing your feedback! -Jess
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Sony 65” TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Size, color, clarity is all we hoped for in the 65” Sony TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hi deagle,
Awesome! We're glad to hear your 5-star review of this amazing TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!
-Ralph
- Pros mentioned:Ease of use, Picture quality
Rated 4 out of 5 stars
Sony X90J
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, almost no calibration needed out of the box! Easy to use as it is running Android (GoogleTV).
I would recommend this to a friendBrand response from SonyListens
Posted .Hi themdc, Amazing! We're glad that you are enjoying the picture quality and ease of using your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Awesome experience.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony always have a reputation of excellent TVs. This is my second Sony BRAVIA Tv in my house. This brand is very reliable and the picture quality is outstanding. The remote control is easy to use and the sound is very good. As a smart tv you can easily navigate throughout its different alternatives of shows, movies, series, sports, music, news....
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sonyfan, we're glad you like the sound quality and the remote of our newest product. We hope you also like the picture quality of it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.After years of wanting a Sony TV I was finally able to get one and it was worth the wait. Glad I made the decision to get this TV. Picture is amazing yes but the sound is what blew me away, especially 4K blu-rays with Dolby Atmos. I was wanting a soundbar but now I'm not in such a hurry.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Carr83, wow! We are really thrilled to hear our X90J perfectly matches your needs and expectations! We are also pleased you are satisfied with the amazing picture quality- especially when watching 4K blu-rays and outstanding sound quality of this TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for the 5 Star review and for choosing Sony!
- Romeo
Rated 5 out of 5 stars
Ps5 is whole different vibe on this
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Got this on Black Friday for an amazing deal tbh I’m glad I jumped on it
I would recommend this to a friend- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great looking TV, annoying initial setup
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture, vibrant colors, deep blacks. A little blurry around silhouette during action with a busy background but still very good without spending the money for a 240hz TV. Little annoying with initial setup, they push really hard to have you setup with googleTV but can be done with a little work. Overall really good TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Scott, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. You will need to set the TV HDMI® Signal format to Enhanced format for your source device to recognize the 4K 120Hz capability of the TV. Make sure your device is connected to the HDMI 3 or HDMI 4 input on the TV using the supplied Certified Premium HDMI cable.1. Select Settings → Watching TV → External inputs → HDMI signal format. 2. Select the input the device is connected to (either HDMI 3 or HDMI 4), and then change the setting to Enhanced format. You can also refer to the Setup Guide for descriptions about TV installation, and the Reference Guide for information such as specifications, and wall mounting of this TV.
We appreciate your review with the beautiful picture, vibrant colors, and deep blacks of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great for PS5
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought this TV for my PS5. They both run amazing with each other. Everything is automatic. No fuss adjusting settings. Picture is crystal clear. Yes there are better TVs out there with less latency, but for the price point and to get 4k@120 for the PS5 and my gaming laptop. definitely worth it. Highly recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Brandon Amazing! We're pleased to hear that you are enjoying the crystal clear picture and performance of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony Bravita
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the second Sony Bravita tv I've owned and this one is so much better than the first one. Brighter picture with way more options. Instant access to all my favorite apps right on the start screen. 0nly down side, as with all new tvs is the speakers project downwards. I over came that with a Sony sound bar hooked right up.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Beachinbob63, Wow! Thank you for purchasing your second Sony Bravia TV! We're thrilled you're enjoying the brightness level, easy to access apps, and more configurable options on your new X90J. We appreciate your feedback about the built-in speakers and good to know you paired your TV with a Sony Soundbar for a much more immersive listening experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Best Buy expert pointed me in the direction of this TV, and I love it! The picture is crystal clear and you can clearly see the picture from all angles. I bought this on an open box deal and the tv didn’t have legs, yes just like Lt. Dan, so I had to buy a mount to go with it. Love the TV and would recommend this to anyone.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sparky586, That's awesome! Thank you for purchasing the Sony X90J and we're glad you like the crystal clear picture and great viewing angles of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for the recommendation and for choosing Sony! -Sam
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Bgc61957
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great pictures quality easy to use great view of side
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bgc37412, Great! We are so glad to hear that you are happy with the picture quality of your new TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Fabulous TV and Installation Crew
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony TV setup/install were completed with professional and friendly techs. Tyler and Scott were fantastic. My wife and I are enjoying the 2021 TV experience as it is mean't to be (in 4K). This product and superior setup crew could not have been better and we will be forever life-long customers of BestBuy. Thanks to everyone.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ricardo46, we're glad you had a great experience with your installers. We hope you are enjoying your new TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl
Rated 5 out of 5 stars
Nice
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this products. It lacks brightness a little, but overall good.
I would recommend this to a friend

























