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Customer Ratings & Reviews

Your price for this item is $299.99
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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 1,712 reviews
  • Rated 5 out of 5 stars

    Bravia is nice!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well worth the price. Couldnt be happier with the specs.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV at a great price point.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hubby does lots of research before making tech purchases. This television meets all our expectations. Lots of apps, quick loading and picture quality is what you expect from Sony, clean and crisp. The 65 inch is just right for our family room , not too big, not too small. We paired it with a soundbar for even better sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi zanimarie,

      You made the right choice with the Sony X90J! With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, it is clear, great color and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi lovemytv, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Kudos to Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a committed Sony TV customer. I have 5 Sony TVs and have been always been pleased with quality of picture. I also am most impressed with Best Buy. Not only do I purchase TVs from the very best sales team but also use their Geek squad for installation. They are very knowledgeable and very customer focused.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jewel, we're glad you like our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice television !!! Good picture good price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adan, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony 65 BRAVIA XR90J

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Out of the box color is great. Looking forward to VRR soon with the firmware update after that its definitely a contender for the best LED TV of the year. The interface runs smoothly overall I don't have any complaints with the TV just wish it was a bit cheaper. Just hope the extra price means the TV will last longer only time will tell

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello tracker258,

      We appreciate the 5-star rating. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Consumers Reports rated Sony most reliable. Typical Google, if you don't decline all permissions, it will capture your data. Took a little time to digest all the various options and get optical audio out of TV into receiver working for Dolby 5.1 surround. Overall, highly satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fred, Thank you for the 5-star rating! We're thrilled you like the great picture quality and it works great with your Dolby 5.1 surround receiver. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup (thanks to Geek Squad!), great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mike,

      Thank you so much for the perfect star review!

      We are really thrilled to hear you are happy and satisfied with the exceptional picture quality & ease of setup of our 65" X90J. We are also delighted you are satisfied with the exceptional service of Best Buy Geek Squad.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Picture quality is fantastic. Hooked it up to my Dolby Atmos bar and had no issues. Also, have been very impressed with the app system. Still learning how to do stuff on it. I have owned Samsung and Visio in past, and very impressed with this recent purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flewis, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    65” Bravia tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great smart tv. Beautiful picture. It is easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ralph, Great! We're glad that you like the picture quality and ease of setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great picture and easy set up

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, and best of all it was a snap to set up. Our old tv’s backlight had failed and we couldn’t get a new tv delivered and set up for over a week. We were able to buy our new tv, pick up curbside and set it up ourselves, our Uverse, DVR, and all streaming services alive and well in less than 15 minutes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravia, we're glad you enjoying our new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Cons mentioned:
    Vrr

    Rated 4 out of 5 stars

    Good TV for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is perfectly fine if you have realistic expectations. It's not a flagship TV, and the price reflects Sony's brand quality more than its features or specs. It's on the dimmer side in terms of peak brightness, lacks VRR, has blooming, and technically doesn't have a wide color gammut. However, it does everything you'll want it to at a decent price, as you'll be paying significantly more for such features and specs from a reliable brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi k178, we're glad you like our newest product. VRR will be available via a future firmware update. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and easy to navigate. Fits well in the room and we are enjoying the ease in switching from watching tv shows to moving over to Disney Plus and YouTube. The sound quality is good and the picture quality is good. We all agree this is a good quality smart tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi john, Fantastic! Good to know you like the ease of navigation, excellent picture and sound quality, intuitive Android TV UI, and it fits perfectly in your room. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing quality for a decent price!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had this TV for about 2 months and have no major complaints, the picture quality is great after rigorous testing and calibration. Outside of a bit of blooming during darks scenes with bright spots due to fewer local dimming zones than most TVs at this price point, this set is more than capable of everything else!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ARod,

      Awesome! We're glad that you like the picture quality of the TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfectly Sony

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture right out of the box. Love the google assistant as I have a google phone so the familiarity was there instantly. If you are a Sony TV fan because of it's natural colors and picture reproduction then this will not disappoint. Don't watch a lot of sports but movies is where this thing really shines.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bchester6,
      Thank you for such a great review! We greatly appreciate you are enjoying your new TV especially with its amazing picture quality and Gooogle assistant features. We always strive to deliver the best quality with our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture easy to use. Good sale price. Easy setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack, We're glad that you like the picture quality and ease of using and setting up your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony is worth the extra buck!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Movies and streaming are great. Sports settings need a lot of tweaking all the time. Matters the sport. Pixelates a flying golf ball but most newer leds do this bc of the poor cable signal. More setting that you will ever need. Pay the extra buck and get the 65in over the 55in. If you give this tv a good signal, it will deliver!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tracks, Thank you for choosing and purchasing Sony X90J 4K HDR Google TV! We're truly happy that you are having an enjoyable watching experience with this exceptional TV. Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyzes data to ensure action stays smooth, bright, and clear. Having said that, picture quality also depends on the signal and content. You can configure various settings related to the TV display such as motionflow and cinemotion settings for picture quality to smooth out any content. Thank you for sharing your feedback! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, so good. I've had the tv for a few weeks now and let me say, i love this tv. I've come from an LG C8 OLED and i was worried about going back to LED, but this tv does not disappoint. The blacks are very close to OLED blacks, crazt, I know. The brightness is perfect and i love the android tv interface. Buy this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sdavis, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to navigate through options and settings. Would definitely recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bryan, we're glad you like the ease of use, picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was ready for an upgrade from 55" to a 65" TV. My son had purchased this same TV and I had the opportunity to use it while visiting him. I really liked the picture quality and size of the TV. Had the opportunity to purchase it when it was on sale so it was a great value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bluemoon52, That's good to hear. We are glad you really like the picture quality of our BRAVIA X90J. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US