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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,712 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv all around

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Ease of use and set up is phenomenal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JSJohnson, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture is so clear and easy to use. I give it an A+

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi todd, Thank you for the 5-star rating! Good to know you like the picture quality and ease of use of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great outstanding TV.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me start by saying this TV is fantastic! A significant upgrade over the 900H as far as HDR quality, It gets really bright and looks amazing. Has perfect vibrant colors that stand out. ps5 looks amazing as well haven’t had any problems with this tv like the 900h had with the constant rebooting so far this tv is flawless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigMatt1981, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fabulous TV at its Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my LG nano 90 and got my Sony X90J. You can feel the difference Sony is way ahead in clarity and speakers are a plus. Local Dimming works good and video enhancements help in improving the picture quality to a large extent. I love my X90J for what it promised and what it delivers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shashank, We are so glad to hear that you are happy with the picture and sound quality of your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Reliability

    Rated 3 out of 5 stars

    Sony Bravia XR65X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a needed purchase because our 5 year old Sony Bravia had a motherboard failure. This picture is very good. But already thisTV will shut itself off periodically, without cause. I’m not sure that Sony is really in the business of delivering quality products that are dependable. After paying $1500 for this TV, I expect more dependable performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyAgain,

      We regret to hear that you're having an issue with the TV. This is definitely not the experience we wanted you to have with our products. We apologize for the inconvenience. You can isolate and resolve this issue by following the troubleshooting steps from the link below:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00032613

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful television, easy to calibrate, looks stunning with Apple TV. This is our general living room TV with lots of light in the room, it looks great from every angle. Television experts would notice a slight wash from harder angles, but for general use, this is no big deal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi zachaworm,

      Amazing! We are extremely pleased that you are happy and satisfied with the exceptional picture quality- especially when watching streaming application like Apple TV, ease of calibration, and overall performance of your new 65" X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase & 5-star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    We'll see in time

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good but I can't see that much difference from lesser models like the Samsung. I bought it for the name and hopefully so that I won't have to keep replacing my tv every five years or so. I can't wireless connect my laptop to like I could easily do with my Samsung. The image looses color quality from side views. Can't stand the Google TV start up screen. Not worth paying what I did for it yet but we'll see

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RossDKennedy, we're glad you like the picture quality of our newest product. We're sorry to hear that you have an issue connecting your laptop with the TV wirelessly. You should find this link helpful:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00258113

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 3 out of 5 stars

    Not worth the price

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    after just 2 years and 8 months it's breaking down, keeps disconnecting from my Dish will not pick up other devices worked great until about 3-4 months ago

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great 120hz tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv amazing picture great for next gen gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mtk411, Awesome! We're glad to hear you like the amazing picture quality and the 4K 120 Hz feature for smooth gaming experience of your new X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. I purchased this to replace the JVC 65” in my bedroom. I am very impressed with the full array LED, and the picture quality is about as good as it gets without going OLED. This TV side by side in the store with the Sony OLED holds up pretty good. The set up and wall mount installation was a very easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Recommend, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony - 65" Class BRAVIA XR X90J Series LED 4K UHD

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice TV ! Really nice TV !Really nice TV !Really nice TV !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PlamenK, We're very happy to hear this feedback! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. When paired with a PS5 it makes a perfect combination. Being my first Sony TV it took a little bit to get used to the controls and the menus. After that time it all becomes second nature. Google TV works great especially if you are already part of the Google ecosystem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NWIAL, Wow! We're very pleased to hear you like the intuitive Google TV user interface and it works perfectly with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture quality,

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of this TV is outstanding! It's thin and easy to set up. It has so many apps, you'll always find something for everyone. The only con is that I cannot download the spectrum app because it isn't supported by this TV. Other Than that, it's perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkM,

      Fabulous! We are so happy that you are satisfied with the amazing picture quality, stylish built design, ease of setup, Google TV feature, and superb performance of our X90J. We are sorry if it doesn't currently support the Spectrum TV app. There is good news, however! As an alternative, if your phone or tablet supports Chromecast, you can simply use this feature from the Spectrum TV app to cast the content to this TV.

      You may check out the following link for more information:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00135368

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      If there's anything we can do to help or you may need more information/technical assistance with our product, you can always contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for the 5-star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for price. This TV is plenty bright. Color accuracy out the box is very good. Very little calibration, if any, is needed. I purchased the black Friday price so this was a no brainer for me. Plus I just got my PS5 right around that time, so this TV made perfect sense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ralph,

      Thanks for commenting!

      We are so happy you are satisfied with the incredible picture quality (out of the box) of our X90J. We are also delighted to hear that you are satisfied with the reasonable price and superb performance of this TV- especially when using with our latest gaming console, PlayStation 5.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV at a great price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced my old Samsung with this TV and have been impressed since turning it on. It has a great picture, I recommend changing the setting to Cinema mode. Google TV is easy to navigate and access apps for streaming and you get a lot for the price. Definitely worth the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Devon, We're very grateful for this positive feedback! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Rated 3 out of 5 stars

    High hopes but disappointed

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had high hopes for Sony but right after the my year manufacture warranty I have yellowing in top left corner. Apparently this is a know issue with Sony tvs. This will be my last one.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best in class Sony picture quality and processing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality and processing. Only issues I had were with the new Google TV OS lagging sometimes and for whatever reason, the feet on the TV have a small screw that prevented installation unless the screws were removed. Installation instructions make no mention of these screws.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Camilo,

      We are glad you like the picture quality of the television. If the TV is lagging, we recommend doing a power reset. Simply unplug the unit and wait 1-2 minutes then plug the device back in and power on. If you need further assistance with the TV stand, we are more than happy to help you out. For us to better assist you, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia XR X90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We mainly got a larger size so my husband can read the subtitles. We have been married over 30years and remained with sony. Hasnt let us down. We get great service from East Wichita group. Great team!! Thank you!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cassoday, thank you for choosing and purchasing our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My previous TV is a Sony. I like their products and the quality they build into them. The reason I purchased another was to go bigger. My other one works fine for 15 years and I wanted to upgrade. The guys at Best Buy are excellent at putting a package together with sound bars and such. I’m liking it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spendit, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dazzling Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think this TV overall is excellent. The picture is awesome. Consumer reports was worried about the viewing angle, I don't really see any issue there. The sound from the unit is OK, but there are a lot of features that make it work really well with an external sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sethm Thank you for the 5-star rating! We're very pleased to hear you like the great picture quality and overall features of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US