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Customer Ratings & Reviews

Your price for this item is $299.99
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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture, Sound, Features all very good.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony - 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. Read TV reviews and found this TV with very good reviews and was not disappointed. Picture, Sound, features very happy. Was not happy with another quality brand TV that died after 5 years and was not worth fixing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EEyore,

      Thank you for the positve feedback and 5-star rating. We're glad you like the picture and sound quality of the television. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture & quality.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has an awesome picture and many Apps making watching TV easy. With an Android operating system I can doewnload oter Apps, if needed, and controlo many functions from my Cell Phone. The voice control is also a very good feature. Well done Sony. I highly recommend thsi model TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi newmar3610, we're glad you like the picture quality and the operating system of our newest product. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    excellent review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    mike and his two associates were outstanding. mike kept me informed of the arrival time and he was right on the button. he arrived and went right to work. he was friendly and professional. I cannot say enough kind things about this crew. I greatly appreciated getting the tv stand since I ordered them at two separate times and the new tv would not fit on my old stand. The old tv was set up in a different room and that was a blessing. When they were done setting up the tv, Mike went through the process of making sure that my family was familiar with the tv and we were comfortable working it. The crew took out all of the boxes and left the room like they found it. I bought the tv, soundbar and stand from Troy. He was very friendly and professional as well. He expressed a lot of knowledge about what I wanted and made sure I got what I wanted. The whole team at Best Buy was terrific. Thank you and have a safe holiday.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jimmyg, That's great! We're very happy to hear you had such an amazing customer service experience and thank you for purchasing the Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this 65” Sony Bravia TV to replace my 10 year old 60” Sony Bravia. I’ve always found Sony TV’s to have a great clear picture and although they might cost a little bit more than other decent brand TV’s, they last longer and perform better...in my opinion.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi etjs,
      Thank you for your continued support! This is definitely a great choice for a TV upgrade. As always, you can be assured of our product's quality and functionality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    excellent tv for the money

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had been waiting weeks to buy this tv, hoping that the price would come down. I finally pulled the trigger and bought it. less than a week later the price dropped by $200. I was able to get a price match and i couldnt be happier, i love this tv, amazingly great picture, very bright and clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lciarlo, thank you for your detailed review. We're glad that you like the picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    so far its great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I am very pleased and impressed with the Sony XR90J. Excellent picture and sound. The upscale to 4K and the processor work great on providing a great picture. This replaced a 12 year old model Sony so I hope this one lasts the same.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DivrDown, Thank you for upgrading to your new Sony X90J! We're thrilled you like the excellent picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great Picture, Perfect Size

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First time buying a Sony TV as I have always purchased Samsung in the past. This TV works very good with my streaming stations and is perfect for my PS5 games. I have noticed that certain apps are a little buggy, but overall the TV was worth the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Intuos59, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is excellent. We love the colors and clarity. I also like that you can access Netflix and YouTube from the remote. The sound is horrendous though. Gave me headache. Took us forever to make this tv work with our Samsung soundbar. The geek squad didn’t know how to connect it either. So we spent a week figuring it out. Now everything is connected and we are enjoy the TVs with quality sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pupsik,

      Very nice! We are glad you're enjoying the smart features of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Seriously fantastic TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We went from a Sony Bravia 55” to a 65” and wow, what an upgrade! The picture quality is fantastic. Precision clear. The sound is fine, but with the Sony sound bar, it’s seriously fantastic! Will always pay a little extra for a Sony. It’s totally worth it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lisa, Awesome! Glad to hear that you are happy with the picture quality of your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied Customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very pleased with the new Sony 65" Bravia XR X90J TV that we purchased from Best Buy. The picture quality is excellent. We also were very pleased with the installation team from Geek Squad who did a very professional job mounting the TV on our wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyBRAVIA, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    1st Sony tv in 15ys

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv, haven’t bought a Sony tv in over 15yra. But this one looked amazing and had the features I wanted. Decided to give it a shot vs my normal go to with Samsung or LG. Picture does need some tuning for the lighting for your room, but just a great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Thank you for the 5-star rating and we're glad you love the smart features of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv after lots of resaerch. Its exactly what I wanted, top of the line mid price range tv. You need to research before you buy. I suggest youtube and in store browsing. One last tip research things like hdmi inputs and dolby atmos and refresh rate if you are a gamer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi eithernetadaptor, You chose the best TV brand and we are happy you now have the exact TV you wanted. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I can see everything

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Before my movie nights were dark and sad. Barely I could hear the dialogues. Now a new world has been revealed, everything is light and color, I almost can feel as part of the movie actors. Really good TV. Excellent price for value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FamilyRoom, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Smart Google TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony smart TV. We had the Geek Squad set it up and now it is so much easier to get to the apps and cable. Picture is wonderful. Definitely recommend this set. Apps were quick and easy to sign into and now set up without having to log back in constantly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ejhinva,
      Thank you for such a great review and recommendation! We're thrilled to hear you are enjoying the amazing picture, smart features, and ease of use with your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Good Gaming TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a good TV. I like all the settings that come with the TV, including the Game Mode. There are some blooming issues, but that is expected on a regular LED TV. I suggest looking at this TV if you are looking to get a new gaming TV but don't want to go with an OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Filmbuff92, Thank you so much for the fantastic review of your new Bravia TV! We're happy to hear your purchase went well and you're having an enjoyable gaming experience with your new X90J Full Array LED 4K Ultra HD Smart Google TV. At Sony we strive to put forward the best possible products for our customers. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode. We appreciate your feedback. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First time buying a Sony TV & I just say I Love this TV!! Had it for 11 months now & don’t regret my purchase. Loved it so much I convinced my dad to buy a Sony too (he’s always had Samsung) & he’s liked it much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RBlay3, we're glad you and your dad love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Happ happy

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was going to by an LG since I own a 55in one and it is good! But they could not find the one I wanted and the SA began telling me how great movies are on a Sony! The best tv I ever owned so much clarity and so vivid

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tashlo, We are thrilled to know that your new Sony BRAVIA is the best TV you have ever owned. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65” Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The most amazing picture. Cannot believe the difference between this 65” screen and the 55” that just died. Love this TV…cannot say I have ever said that before about a TV?! And of course….Best Buy installation was perfect!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazing, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for PS5

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good, I love sony products and this led TV does not disappoint. OLED tvs create a lot of eye straining, This tv is perfect, and goes well with all my sony devices including my PS5 :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh, Awesome! We're glad you love the incredible LED display and it works perfectly with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful image quality. OS not built to last

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. I was very happy with the picture quality. But. After 9 months it started to get glitchy and slow. It has problems remembering which shows I had watch and even with very fast internet it still has problems loading some shows. I think it’s bias. The smart TV is now becoming dumb.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perigreno, thanks for choosing and purchasing our product. We're glad you like the picture quality of our product. We're sorry to hear that you have issues with your SONY unit. Please make sure your TV has the latest software installed. Please check this link for more details:

      https://www.sony.com/electronics/support/lcd-tvs-android-x90j_x91j_x92j_x93j_x94j-series-50-75-100-/xr-65x90j/software/00280965

      Please isolate the app issues by following this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/S1F0526

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US