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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I’ve ever owned

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality. Has all of the must-have features for ps5/series x, both of which work amazingly (even recognizes the ps5 natively in inputs). The only downside is that there are only two hdmi 2.1 ports, which isn’t something worth removing a star over

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, we're glad to hear that you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worthy of the Splurge

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’re watching the Jets-Giants game as we speak. The colors are bright and crisp and it sounds great with the sound bar and sun-woofer addition. Broke the budget just a bit, but it’s well with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KSWT, thank you so much for sharing your awesome experience with our X90J.

      We are really delighted to hear you are satisfied with the incredible picture & great sound quality of our X90J when set up with a soundbar with a subwoofer.

      With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv so far

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The screen quality is great and it works really well with the ps5. The sound quality surprised me as I wasn’t expecting it to be as clear as it was, my last tv barely had any speakers so this tv was a pleasant surprise

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bakedcheddar88, That's fantastic! We really appreciate your superb review of the X90J. We're happy to hear those positive remarks. It's amazing to know you're having an enjoyable gaming experience with this TV and you like the gaming features that maximizes the potential of your PS5. Glad to hear you are very impressed with the TV audio quality as well. That said, you're a winner with 4K/120fps. With 4K/120fps as specified in HDMI 2.1, the BRAVIA XR X90J gives you smooth and clear movement for responsive gameplay. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my Sony 65" TV purchase. Outstanding picture quality and great service from the folks at Best Buy. The TV sound isn't all that great but I have a surround sound system that is in use. Would def purchase again from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobC,
      Thank you for sharing your great shopping experience! We're glad to know hear are happy with the outstanding picture quality with your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We greatly appreciate your feedback with the TV sound. Thank you for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good 65 inch tv worth it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got it on clearance. Great picture quality and of course like any other tv you got to have the sound bar. Speaker are good but they are tv speakers so even a mid range soundbar going to sound better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alibaba, Awesome! We're thrilled to hear that you like the picture and sound quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this Television in December. I didn't really appreciate a "Smart Television", at the time. Now I do. The streaming services are great and the picture quality is outstanding. This TV is a great value. Thanks Sony and Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, and even better tech.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, but the best thing is the processor. Man, it is FAST! Go to streaming seamlessly from Netflix to Apple to Prime and back to cable with a single push of a button...or just speak into the microphone on the remote! Awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia XR X90J Les 4k UHD Smart Google TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had this TV for just over a month and I am very impressed with it's performance. It has a brilliantly clear picture especially on 4K programing and converting to UHD performance! Very satisfied with its performance so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsung, we're glad you like to picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65’’ is the perfect size for my living room. The quality of picture is beyond expectations. I could download some cool apps which is not possible with other brands! Overall, very much happy with the purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NRahmani, Great! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Bought this TV for my living room and got the full motion mount. Great sound even without a sound bar, but like all TVs, missing the deep bass and surround effect. Would definitely buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoeI, We are thrilled yuou now have a great smart Google TV in your living room. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony baby

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just remodeled our home and added another tv on the wall in the kitchen. It was so easy to set up, the only thing is when I turn it on it doesn’t go straight to cable. I have to hit input button and then it goes to tv. Other than that it’s great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rubina, thank you so much for the perfect star rating!

      We are so happy to hear you are satisfied with the superb quality, ease of setup, and overall performance of our X90J.

      You can change the TV startup behavior to Last input if you prefer your TV to power on with the last watched TV channel or external input instead.

      1. On the remote control, press the Quick Settings button.
      2. Select Power on behavior.
      3. Select Home screen or Last input.

      For more details, please refer to the following link:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00257833

      With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great customer service. TV is everything you think a Sony should be. Easy to set up and to navigate. The only negative is that the DirecTV Stream app isn't available. Otherwise great picture and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greg, That's great! We're glad to hear that! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Is a fantastic TV. I’ve been impressed with the quality for movie watching, sports, and video games. In addition to picture quality I find the built in tv speakers to be pretty good as well, although I do use a sound bar and sub woofer combo.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andrew, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fireplace TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had this TV mounted above our stacked stone fireplace. It is a bit imposing. However, the picture is very nice. Sound quality is good. We considered external speakers but are pleased with the internal speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Penny, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY > Any other TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best 4K Tv I ever purchased it took me a while to chose between brands and research led me to purchase this new sony product that delivered great promise in quality and performance. Also the cognitive AI that it introduces really does what it says.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi brucii, Awesome! We're thrilled to hear that you are enjoying the TV quality and performance. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with this TV. You can hear what you are watching, has different sound options u can change to your liking, I like that you can keep volume on 13 for normal viewing. My last tv was on 22, great picture and app options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Boymom, we're glad you like picture and sound quality of our newest product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Top of the line without spending the money on OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, great product, works well with my Roku sound bar. I believe middle of the road is adequate for my viewing. No need to spend the money on OLED if you have Full Array.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi lindak0125, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After wasting my money on getting the $500 dollar range TV’s I decided to look at the mid range prices. This TV was priced along with most of its competitors mid range prices but performs at top notch level quality. Great volume and picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Office, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    I would recommend it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Picture quality is stunning. Pretty smooth transition between application but can get hung up if you move too fast. Love the offers provided by Sony after purchasing this tv. Can’t speak for sound because I mainly use a sound bar for audio. Next step up from this tv would be an oled

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaGuffin, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pairs well with the Ps5.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this to go with my Ps5! The picture quality is amazing! I came from a 58in Samsung that was several years old and this was a huge upgrade. Movies look great on this as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColinF, we're glad you are enjoying the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US