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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 33 Showing 641-660 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv for living rooms

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to replace our living room tv. Considered the 75” version, but the sale price of the 65” made the decision. Just like my other Sony tvs , they have great performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Photojdoc, we're glad you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would recommend 100%

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the clearest, best sounding TV I have ever owned. Distinct difference from other Smart TVs making it well worth the investment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussG,

      Thank you for the positive feedback and we're glad to hear that you like the clear picture and sound quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely awesome picture. I bought this, along with an 85” Samsung 8k TV and really cannot se much difference in picture quality, if any. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Theater, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with this TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the best tv i've ever owned. I love everything about it and it was mounted perfectly as well by the geek squad technician.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Simon, we're glad you love our new product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    REVIEW OF SONY BRAVIA

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the sony x900 from last year that broke and thankfully I had the protection plan where they replaced it for this tv. This tv has better options and clearer viewing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi christina, we're glad you like the options and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color is extremely good and the sound is great right out of the box. The picture is sharp and clear and we see definitions we never saw on our old 65”. That’s why we went with a Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi James, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This TV is nice! The picture is great quality the

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is nice! The picture quality is great and the Sound system is excellent for playing music or watching movies. The geek squad was wonderful setting it up!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nice,

      Awesome! We're glad that you are enjoying the sound and picture quality of the TV. It's also great that installation was handled professionally. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price. Great for gaming too.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price this TV is absolutely amazing. Great picture even in a well lit living room. Connected the PS5 to it and the picture looks sharp and smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dbest920, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch Sony Bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent size and picture quality. The 4k resolution works well with a PS5. It's not the top of the line or an OLED model, but great qualities for its price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dunkirk, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TVs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I finally got the tv that I wanted. The quality is definitely worth the price. The sound bar that I that I also purchased feels like I’m at the movies. Once again Sony comes through.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Damar, we're glad you are enjoying our newest product. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55" Sony Bravia LED 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The SONY Bravia 65" TV is performing just like I thought it would when purchased. I think I will have to add a sound bar for the audio to come close to matching the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVWALLMOUNT, we're glad you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Rely on Sony.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The picture is bright and lifelike. The tv was easy to set up and connect to the cable and internet. It is very reliable. 3rd Sony I’ve purchased. I like easy and great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MynewestSony, we're glad you like the ease of setup and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Enjoy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After reading some awesome reviews decided to treat myself and family. Hook this up to av receiver....movies from apps looks fantastic crisp and clear... you'll love it too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hjrs, we're glad you are enjoying the picture quality of our newest product with your AV receiver. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I’ve owned

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. After 2 months. No complaints. I use this for sports, tv shows, movies and video games. I have this set up in my basement. Buy this when it’s on sale price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joel, Congratulations on your new Sony X90J! We're glad you're having a great time using this TV for watching your favorite shows and playing video games. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Upgrading to full array tv is worth it

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgrading to a full array tv is worth it! The picture quality is very good! The google smart tv platform could use some work but overall a good buy. Would recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tech3nthusiast, we're glad you like the picture qualiy of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, probably the best I've seen on a non oled. The apps work very well. Would definitely recommend to everyone. Could use better sound but that's expected on a thin TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kaktusjakk,

      Thank you for the 5-star rating and we are glad you like the picture quality and applications of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall I love this TV. My previous one was a Samsung that was probably 6 or 7 years old. Decided it was time to upgrade as the backlight seemed to be going out. Let me just say from the instant I started using this TV it was noticeable just how far screens had come since I last bought a TV. This thing is great for my PS5. It’s a night and day difference at how much better the games look. It was also very easy to mount to my wall. The only drawback I will say is the audio. It’s fine, but it’s not the best. However, I use and audio system so this wasn’t an issue for me personally.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZackR, we're glad you love your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is better than many previous year OLED and QLED TVs. Truely brought my living room to life. My only regret was not buying the 75 in, would have felt like part of the show at that size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Verified, That's really cool! We are thrilled to hear you are having an enjoyable watching experience and you appreciate the exceptional picture quality and impressive performance of your new X90J. Enjoy all your favorite Google TV entertainment in glorious 4K HDR with the high color, contrast, and clarity of BRAVIA. The X90J boasts an impressive revolutionary Cognitive Processor XR™ processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. Entertainment becomes so immersive when you pair the extreme contrast of a Full Array LED panel with our revolutionary Cognitive Processor XR™. Thank you for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Chipper

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another great Sony TV. Mounted it on wall and was easy to set up. This replaces a circa 2007 Sony Bravia KDL series LCD 46 inch screen tv still going strong. Wanted newer technology in the man cave.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chipper, Thank you for taking the time to review the BRAVIA XR X90J TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tried and True

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture out of the box! At first I purchased a 75” TCL r646 based on reviews by third party reviewers. However, after 3 days the TCL was a bust. The Sony is awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US