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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 35 Showing 681-700 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony still crushes

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very sharp picture, bright and impressive! So far, it's been everything i wanted and more! Staff at BB was great also! Thank you all around.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RCV5, we're glad you like your purchase. Enjoy your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV in a crowded market.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV with great colors. I bough this because of full array LEDs and upgrade on XR processor. This lines up marks the return of Sony after many years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Db007, We're pleased to hear that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    New TV Sony BRAVIA- 65" is all we were told it would be and more. Enjoy the high resolution picture and sound. It is just right for our space and living room size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TBill, That's great! We're glad to hear that! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65” TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Sony Bravia 65” TV! Great smart TV features and the picture is amazing. I added a sound bar to it as well. Hard to go wrong with this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WizardOfAllham,

      Awesome! We're glad you like the picture quality and smart features of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great but a little dark at times. I am atill playing with settings to get it perfect. Price is good for a nice Sony 65" Google tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaybone, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Classy and Clean

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks amazing, clear and fits perfectly on our wall. Nobody buys a TV for their sound quality, we hooked up our sound system to it and it’s perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DJCali, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    stepping up to Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    replaced my Samsung curved TV because it would not connect to the internet wirelessly. This TV has been wonderful staying connected to the internet and awesome picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bestpurchaseever, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Class Bravia XR X90J Series

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65" XR X90J TV is excellent as anticipated! The picture and sound quality is superb and Smart Google TV performance is outstanding!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danny, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great set

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent television. The picture is great and the sound is so good I don’t need surround sound. I would definitely purchase again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happyinflourtown, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched for this tv and didn’t want to spend the extra money for the oled and this Sony was the next best thing. Great picture and would highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JVCoach, we;re glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV at a reasonable price. The picture is very clear and great details. I would recommend this product to my families and friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chancellor, we're glad you like the picture quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Sony purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with the TV, the performance is what I expected. The picture is clear and vibrant, the sound could be a little better but sound bar helps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buffswatch, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony’s surprised me I’m decades with this tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv surprised me…. Everyone loves the LG for gaming and colors but all my TV’s have been the old Sharp Aquos 3D this Sony is a great tv and colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Koilvr75,
      Awesome! We're happy to hear your satisfaction with your X90J TV. We always strive to deliver the best quality and functionality with our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture, but when watching older movies it seems to freezem for about 5 seconds and then comes back on. Sometimes it goes blank and turns the screen green.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi skippy, we're glad you like the picture quality of our newest product. We're sorry to hear that you have an issue with your SONY unit. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00167132

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Ok, but not satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was happy with the size of the TV but not the picture quality. I was expecting better picture quality. I put the TV on Vivid which improved the quality immensely. Connecting it to the HDMI 2.1 port also helped. When watching sports I could see the pixelation as the players moved up and down the field (soccer) and court (basketball). While I wasn't completeley thrilled I decided to keep the TV. After 6 days in my apartment the sound on the TV stopped working. I returned the TV to Best Buy. The return process was easy and well done. I have replaced the TV with the Samsung NEO QLED. The picture quality difference was immediately noticeable. I'm please with the Samsung.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cory, we're sorry to hear that you had returned our product. If the picture isn't clear or displays artifacts when watching sporting events or fast-action programs it is recommended to change the Motionflow setting to off. For sound issues, it is advisable to follow this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00020051

      We have our support team that always happy to assist. you may email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      We hope you consider SONY again. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Value

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture! The built in sound is very good for what it is. The only other TV I considered is the Sony OLED(2021). At $4000 compared to $1600 this was an easy decision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chuck, You've made an excellent choice! We're very pleased to hear love the great picture quality and very good built-in speakers of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv for a few years to come

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful TV, well worth the price (even better when it's on sale!) I'm gonna need a bigger entertainment stand. connects with my receiver easily.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BartenderGamer, Awesome! We're glad that you like the picture quality and ease of connecting your receiver. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    65 inch sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesomeness have older model of this version I bought about 4 years ago great price have the 55 inch older model still working great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MeMe123, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    So so saleman

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great, however your salesman should check before he tells a customer he is getting a rebate check but ends up with rewards coupons.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimbo, we're glad you like our product. We're sorry to hear about your experience with your purchase. You need to coordinate with your dealer if your have any concerns.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Upgrade from my 55" LG UH7700

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! The picture quality is amazing. Had a bit of a hiccup at first with the built-in app for Netflix. I did a factory reset on the TV and have had no more issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoSound, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. ~Earl Sony_US