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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 37 Showing 721-740 of 1,712 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great Sony

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to setup and easy to navigate. Having the Google TV OS on the set makes it really easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JCinNC,

      Thank you for the 5-star rating and we're happy to hear you had an easy time setting up the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome television I mounted it and I am enjoying the great picture. I selected the perfect size for the room looks great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mypad, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the quality of this TV. My previous sony went bad after 8 years and this one does not disappoint. Cristal clear picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MrMatute, Amazing upgrade! We're glad that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Love the picture. Decent sound quality even without sound bar. Set up was a little tricky but managed to make it through.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BSquared, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV.
      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I love this TV! It’s beautiful and vibrant. Sleek design that gets the job done. No regrets whatsoever! You will enjoy this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Silvaback94, we're glad you and your wife love the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound, great apps. Everything was great with this tv, I loved it. The if you are thinking about it just get the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coachpotato23, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 55 sony, which we loved! The sound on this one is amazing, great picture. For thr money its very nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave, Amazing! We're thrilled to hear that you are enjoying the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My perception

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture love it the downside only Sony does not allow the spectrum app so using apple , just hate using two remotes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jerry, we're glad you like the picture quality. Unfortunately, Spectrum app is currently not available on SONY TVs. However, if your phone or tablet supports Chromecast, you can simply use this feature from the Spectrum TV app to cast the content to this TV. You can check this link for more details:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00135368

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An associate at Best Buy told us this TV was amazing and it is. The picture is very sharp and looks great from all angles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Willowt, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great choice Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture is outstanding and Sony is the most reliable tv. The sound is great and I don't need my surround sound except to watch movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi walt, we;re glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    good picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    really good tv, we are enjoying it so far. color are beautiful. maybe the sound could be a little better but overall we are satisfitied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi goodtv, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Android tv is great. Less lag considerable on UI compared to vizio TV's. Image quality is great blacks look deep

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SergioG,

      Thank you for the 5-star rating! We're glad to hear you like the image quality and user interface of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think this is a great value. We are very happy so far, Sony has been our go to and have always had great luck. (knock on wood)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZigDog, we're glad you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV so far, I am very happy with picture quality. Geek squad did an amazing job of installing the TV and it looks great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YAT1220,

      Wow! Thank you so much for sharing your amazing experience! We are thrilled to hear you are very happy the exceptional picture quality and outstanding installation service of Best Buy Geek Squad.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and super easy setup! Picture is bright and sound quality is actually good just being the stock speakers in the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheEug, we're glad you like the ease of setup and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    It's fair. Technical issues made it worse

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV replaced the Samsung Q80A. This screen and refresh rate do not compare to the screen of the Q80A but doesn't have any of the same blooming issues that plague the Samsung model. So that's a plus. 4k looks grrat but watching 1080 doesn't necessarily look good. However, this TV turn has turned off on its own multiple times and for some reason, it does not recognize the antenna correctly that I have connected to it. Basic channels like NBC do not work or are extremely choppy. However, the channels work on every other cheaper TV in the house when the antenna is connected to those TVs. Also, the TV states that it's a 120hz. However, when looking at the sticker on the back of the TV, it shows 50/60hz. Therefore, the refresh rate left much to be desired. I specifically wanted a 120hz TV set due to gaming and watching movies but I can tell it's not quite 120. Once again, I'm disappointed with the quality of the TVs made in 2021. I've bought cheaper TVs years ago that are still going strong with no issues, but yet, every TV that I've tried within the last month or so (2 Q80A's and this Sony) have had some pretty major issues with them to be a new TV. Due to the sticker price, it's something I wasn't expecting and won't accept. I will be returning and replacing this TV as well. We like to hope that when spending over $1200 or more on a 4k TV, they actually come out of the box with no issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alex,

      Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.

      We are sorry to hear that the TV have issues right out of the box. We also regret that you're planning to return and replace this TV due to the issues you've encountered. This is definitely not the news and experience we wanted you to have. As a consumer like you, we always wanted to have a working TV considering the price we pay for the product.
      We’d love to help you troubleshoot your problem by isolating your sources and understanding your connections.

      If the TV turns off itself, please try the following steps on the link below to fix the problem
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00032613


      Our X90J supports XR Motion Clarity (120Hz). This TV also supports 4K/120Hz and is perfect for gaming and movies.

      For poor reception or poor picture quality, please check the following:
      Change the position, direction and angle of the terrestrial television antenna to maximize the antenna signal level. Make sure that the direction of the antenna is not changed unintentionally (such as by wind).
      If you are using a TV signal booster, adjust its signal gain. If equipment (such as a TV signal distributor) is connected between the antenna and the TV, it may affect the TV reception.
      Directly connect the antenna and the TV to check if the reception is improved.
      Reference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-04_07.html

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:

      Best Buy Username:

      Telephone Number:

      Sony TV Model Number:

      Additional Information regarding your experience with your X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      We appreciate you and thanks again for shopping Sony!



      Sincerely,

      Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Normally by Samsung QLED but the picture quality on this unit suited by daughters' eyes better. Overall a very nice unit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Britg1,

      Thank you for the 5-star rating! We're glad you like the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV picture is nice bough it mainly for the ps5 and love it, The sound is not best but i use sound bar so it doesn't bother me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AR1986,

      Thank you so much for the 5 Star review!

      We are really thrilled to hear you love the exceptional picture quality of our X90J- especially when using your PS5. We are also pleased you are satisfied with the sound quality it provides when using your soundbar. We greatly appreciate your feedback with the overall sound quality of the TV speakers.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not a bad tv and the price was just right still like my LG and but this Sony is going to give it a run for it’s money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome! We are so glad to hear that you are happy with your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv and picture quality. You want me to add more characters to reaxh a minimum of 50 characters so I have.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi displayname, Awesome! Thank you so much for the 5-star rating! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US