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Customer Ratings & Reviews

Your price for this item is $299.99
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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" Sony TV works great

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new tv, the picture is bright and it catches all of the action during a sporting event. No blurriness at all. Very happy camper.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LGwasher Fantastic! We're glad that you you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was impressed on how good and clear the picture was and how loud the speakers were on the tv. I’m super happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ControlAltDelete2020, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Great picture quality..like an OLED! Only problem is a small stutter on lower quality stuff like YouTube, but you get used to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zman Awesome! We're glad that you are enjoying the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    As good as it gets.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exactly what we were looking for. The size, picture quality and features made this set the ideal addition to our surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Washwiz21, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I 've ever had. Clear and feels better quality than $700- $1000 65'' TVs The only dissatisfaction is that it has $100 off a week later.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kent,

      You made the right choice with the X90J TV! With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When they say Sony has the best picture quality, they aren’t lying. I really enjoyed watching the nba playoffs on this tv. Highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spiderman, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent television choice

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful and vivid picture. I’ve always purchased my larger televisions with Sony. They are truly worth the money and very reliable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blue, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 4 out of 5 stars

    No OLED Burn I'm Worries

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. I purchased this after encountering burn-in twice with an LG OLED. The 180hz refresh rate works great with my xbox Series X so quite happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Borner79, we're glad you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    X90j is awesome

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the purchase! Had to return the tcl google tv due a malfunction. x90j exceeded my expectations! Picture and sound quality is excellent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ghost, we're glad glad you like the picture and sound quality of our newes product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you again for choosing Sony! ~Earl Sony_US

  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great but disappointed that the remote control doesn’t control everything like it’s predecessor. Otherwise an excellent TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anth, Thank you for the feedback on your experience with your new Sony X90J. While we're glad you're enjoying your new TV, we regret to hear that the remote control functions did not meet your expectations. We would like to know what products or devices your trying to control so we can provide the best solution. For further assistance, please contact our product support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US.
      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a true clear TV. I love the fact of having Google connect on the TV. The clarity of sound and quality makes movie night awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terrific, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Excellent colors and HDR performance and gaming performance is great as well. Hopefully reliability holds up well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi wzc12, Great choice! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch Bravia J90

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decided on this Bravia w latest XR chip Intelligence. The other consideration was OLED . Great picture and sound quality at good price point

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 2021SonyBraviaJ90,

      Thank you for the 5-star rating and we are glad you like the picture and sound quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is incredible! This tv is well worth the money and makes your viewing experience 10x better!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shasta, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Television

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television, can't go wrong with Sony. Awesome picture quality and sound is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Soapy24, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for your purchase! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Big & beautiful!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a great big, beautiful, clear picture! It is just what we needed for some of those awesome movies (and insipid tv series).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Prgormley, thank you for your 5-Star rating. We are glad that you are enjoying the picture quality of your TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything I expected from Sony. This TV is awesome. The picture looks fantastic from the get go. I am one happy customer!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TonyG, Thank you for this amazing review! Good to know you're enjoying the excellent picture quality of your new Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, it works great with my Ps5 and switch! The 120HZ and VRR make playing next gen games so smooth!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KEVLER, Great! We're glad that you hear that you like the TV features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Decent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not a bad TV but not extremely impressed. I’ve had Samsung’s all my life but the Best Buy employees told me that this Sony Bravia would be better than any Samsung I’ve owned. The first thing I wasn’t thrilled with was that it didn’t allow the download of the Spectrum App that I use for my cable. I had to purchase a roku stick separately just to watch spectrum. Second, the picture quality is good, but i was told that the full array would be a much better quality than the edge light Samsung and I don’t feel like that is the case either. This will be my last time purchasing a Sony.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, thank you for choosing and purchasing our BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV. We're sorry to hear that you have an issue with your SONY unit. iI your phone or tablet supports Chromecast, you can simply use this feature from the Spectrum TV app to cast the content to this TV. Please follow this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00135368

      You may follow this link to adjust the picture quality of your TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. The interface is easy to navigate and set up was a breeze. The picture is top notch. You won’t go wrong with this one!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tomj, we're glad you love the interface, the ease of setup, and the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US