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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 43 Showing 841-860 of 1,712 reviews
  • Rated 5 out of 5 stars

    I love it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the money! I highly recommend buying it! Geek squad did a awesome job on the install.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BulldogJustin, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Overall great tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color , sleek look, easy to use remote interface use with Sony sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mastol, we're glad you are enjoying the ease of use, picture quality, and design of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great images , vivid colors , and sharp!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hi, I initially went into the store with my eyes set on an LG Tv. After speaking with the sales associate he introduced me to the Sony tv, Which I ended up buying. What struck me was the bright colorful colors and the sharpness of the images. This TV has been my best choice yet. I previously had a Samsung and wanted to switch over to LG. I am glad I made a choice with SONY. I am very content with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mario, we're glad you are enjoying the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony !!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv for gameing... lots of options and settings tv is very light in weight ccrriissspppppyyyy picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andy, Awesome! We're please to hear that you enjoying the picture quality of you new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    nice picture quality and sound

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the size and picture . descent sound from the tv . would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisS, we're glad you love the size, picture and sound quality of our product, With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far very good. The guys at best buy worked with us very good with our purchase. They seemed very knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Datenightdelight, we're glad you like our newest BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021). With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice investment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very user friendly android tv. I’m an apple user but overall tv has good pictures especially sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Thotur,

      Awesome! We are incredibly pleased to hear you are satisfied with the superb picture quality- especially when watching sports videos and very user-friendly interface of your newly purchased, X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, beautiful display. Easy to setup. Smart features are easy to navigate through.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mike,

      Thank you for the 5-star rating and we're glad you like the display and smart features of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture and and i liked the TV. I do recommend people who are looking for this TV as their option.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tvs picture is so clear compared to the one I had. I really like the quality of it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheTV,

      That's great! We're glad you appreciate the clear picture quality of the Sony television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Value of Money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best quality tv, firstly I bought 65 inch but after 2 days i bought 75-inch as i like it very much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Siraj, we're glad you like the quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent UHD TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Its now in the gaming room and 65” is the perfect size. Great picture & features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SysAdmin, we're glad you love the picture quality and features of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV for your PS5. Quality is superb. Amazing visuals as well. Best TV for the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi wolfsbane, we're glad you like your new TV with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super sharp picture with a good sound system. I highly recommend this television to my friends

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michaelt, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony smart TV 65”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new smart tv…beautiful picture. …neatly mounted on wall—not cords and wires everywhere.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grannymary,

      We're glad you love the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Love the picture. This is the second one of this tv. Bought last year’s model last year as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! We are so glad to hear that you are loving the picture quality of your new TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid choice for TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image quality and the 'smart' features are 3asy enough to disable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chernobog, We're glad you are enjoying the picture quality and features of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65" Class BRAVIA XR X90J Series LED 4K UHD

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I rally like this TV and Sound Bar system. There is no comparison between this one and my old one. I love it alot

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GreatTV, Thank you for sharing this amazing review of your X90J. We are happy to know you love your new Sony TV. It's really nice to hear you're enjoying the amazing features and impressive performance of the X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing our 65" X90J! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a perfect fit for our room. Best for movies and gaming. I love the picture quality and resolution is outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Inti, That's great! We're glad to hear it fits perfectly in your room and you love the amazing picture quality and resolution of your new Sny TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
      Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, good quality , sound is not the greatest but if you add a sound bar is perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JOrdonez,

      Amazing! We are extremely pleased to hear you are satisfied with the exceptional picture & quality of your new X90J. For the sound quality, this usually depends on the signal and content. The X90J features various settings related to the TV’s sound such as sound quality and sound mode that you can configure according to your preferences. For more details, you may check out the following link:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      In the future you may need information or technical assistance with our product, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for the 5-star review and for choosing Sony!

      - Romeo Sony_US