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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 44 Showing 861-880 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY 75

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just recently purchased this TV and all I have to say it’s just WOW AMAZINGGG TV!! Very happy customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jay21, Thanks for your feedback. We are thrilled that you are very happy with your brand new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Direct TV Stream users beware!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This has proven to be a nice smart tv. It has a clear and accurate picture in spite of not being OLED. I have been mostly satisfied with one exception. I have Direct TV Stream and there is no app available for this tv to enable access to DTS. I ended up having to buy a Roku so that I could watch the service to which I subscribe. Additionally, there is no word from Sony as to when that app might become available if at all. This is very disappointing. Good tv, but be aware of this significant deficiency.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ranger,

      Thank you for the review. As of now, DIRECT TV app is currently not available on this television. However, you may connect a DIRECT TV device to one of the HDMI ports of the TV. Please be assured we take this feedback very seriously and continuously strive to improve our products.

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our new tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a great TV we realy like it. It's a great picture except i wish it wasn't so dark when it's not on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVpurchase,

      Very nice! We are glad you like the picture quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new television, Sony is one of my favorite brands, the picture quality is very excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sabritas, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY unit. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony #1 in Consumer Electronics!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture! Great Sound! No Issues whatsoever! Pleasure to watch! Great Remote Control!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Animal421, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Sony tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv looks great and works good with ps5 Hung it on the wall, pretty neat

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lupah, we're glad you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LDers

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this purchase. The picture and sound are fantastic! Can't go wrong with Sony products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LDerz, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65" Class BRAVIA XR X90J Series LED 4K UHD

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony - 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV was the best choice for us. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spcl, Awesome! We're glad that you love the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    65 inch Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing clarity. Tv has a lot of features that are new to me. Ease of use is a major benefit

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Charles, we're glad you like the ease of use and clarity of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was a great price! It has a Great Picture and sound! Very pleased with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fergie,
      Thank you for an amazing review! We're glad to know your satisfaction with the great picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stuckey

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OMG!! This TV is fantastic! It is like being at the movies. My husband and I are really enjoying this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestTV, we're glad you and your husband are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AWESOME TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an awesome TV! We have no regrets with this purchase. The picture is flawless!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MLD0524, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for always choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony is king

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Good value. Have this paired with the Sony sound bar and rear speakers. Work really well together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Munk,

      Awesome! We are glad you like it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Perfect gaming TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was hesitant at first going with Sony TV, but since I'm a gamer that has always owned Sony playstations i should've known that this TV would and does pair lovely with PS4 & PS5. My gaming performance has increased significantly since using this TV (first person shooters). I love my new Sony TV, and can only imagine the performance of a higher end model being that this one is worth every single penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayC, Great! We're glad you love your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best purchase I made in a long time. It has the best picture I’ve seen out of the box well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HoolieMack, we're glad to hear that you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Very easy to use. Would purchase another.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Returned, we're glad you love the ease of use of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia 65 inch TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm loving this TV, picture is crystal clear 65 inch up from a 55 inch, and I am very pleased with it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelvinSr, Great! We're glad to hear that you love the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv picture quality and sound is great. Total Tech did an excellent job with the installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YaleDeadboltTouchscreen, we're glad picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    3smellydogs

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is great. Amazing picture. Very happy with the quality. Agents installed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 3dogsandacat, Choosing this TV will definitely be worth it! We're very delighted to hear the installation went well and you are very amazed with the outstanding picture and great quality of your new A80J OLED TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for offering a fantastic rating on the product! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TOP TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT SET. GREAT COLORS AND EXCELLENT IN BLACK AND WHITE FOR OLD TV SHOWS AND FILMS‼️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AZRIFLEMAN,

      Amazing! We're thrilled that you are having a great time with the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US