Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to content
Main Content

Customer Ratings & Reviews

Your price for this item is $299.99
Clearance
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 45 Showing 881-900 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY BIG GUY

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 55” TV went to the grave so I purchased this 65” Like the picture and the color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyinDen, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 4K TV for the price.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've purchased a couple of these. Like the OS and Sony quality. Great 4K TV for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh, we're glad you choose our product as your new 4K TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Google interface works great, and the tv is sleek, with great picture. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeeDee, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Sony Tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality on this tv is amazing. From movies to gaming, the LED 4K really enhances the overall experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JavierP, We're glad to hear that you like the quality and the enhanced LED 4K of this TV.
      With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony 65 inch X90J

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Splendid picture. Simple system. Everything I expect from Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doledo, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    yay sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always love the Sony TVs. This is the third one I've bought over the years and all perform amazingly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi drake,

      Awesome! We can’t thank you enough for purchasing three Sony TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid Buy

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product works great, sound is decent, and overall great picture for the price, highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, sound, picture, I would definitely recommend this to everyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, Bravia engine is top quality, Sony is still on top.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony65, That's great! We're glad to hear that! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Probably best contrast you'll get without going OLED. Great TV all around.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ecenr, We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony quality TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just what i expected from a Sony TV. Great picture quality from angles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicemount,

      You made the right choice! We're glad that you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ginger

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Would you please get me a remote, I have been unable to locate the remote for the TV Picture is grrst

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ginger, thank you for purchasing our newest product. We're glad you like the picture quality of our newest product. We're sorry to hear this. You may contact your dealer for missing accessories of your brand new SONY unit. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl

      . Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia 65” TV has a very good picture. I am very pleased with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MrsG, we're glad you like the picture quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    M.Pierce

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent entertainment center. Tv picture and soundbar audio top it off. Very pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michaeljoesteve, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Bang For The Buck!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and features for the price. Has the right amount of inputs and the performance is awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dezz, wesome! We're glad that you love the picture quality and features of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! I did a lot of research when looking to get a new TV. I was luckily able to get a PS5 and wanted to get an upgraded TV as well. This TV has what I needed and since it's a Sony it pairs well with my PS5. One cool thing is when you switch to the PS5 input it turns it on automatically! The Google TV is really cool too. I ended up getting rid of our firestick since that is actually better in my opinion.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Nice Quality

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice quality picture. We are all happy with big TV. Good sound quality. I like Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rana,

      We appreciate the 5-star rating and we're glad you're happy with your television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! Nice picture! Sony is known for the Bravia model so I figured it was a very good buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JusJo, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV for my parents. Easy to use with easy access apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Babs11f, Excellent choice! We're happy to hear that you like the ease of use and accessing the apps. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Spend. little more and get a . better Suny

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Folks if you can afford $400 purchase the next series up over the XR X90J. I own both the x90J and a XBR65X900H. You don't need an OLED, the difference between an X900H and an OLED Suny is almost undetectable. I also own last year's Sony 65 inch OLED too so I have experience with all three. The only reason i own an X90J I could not coax my wife into spending the $400 extra.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryGDallas, We value your input and appreciate your feedback. Our X900H and X90J have many differences in terms of the specifications and other features. X900H has our X1 4K HDR Processor while the X90J has the Cognitive Processor XR. The clarity enhancement of our X90J are XR 4K Upscaling Dual database processing / XR Super Resolution while the X900H has the 4K X-Reality PRO. To know more, check out the links below:

      https://electronics.sony.com/tv-video/televisions/full-array-led/p/xbr65x900h-a
      https://electronics.sony.com/tv-video/televisions/all-tvs/p/xr65x90j

      In case you have concerns and need assistance, you can email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Vincent Sony_US