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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 48 Showing 941-960 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    High quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65 inch screen is an awesome upgrade. Great picture. You can rely on Sony for top quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip, thank you so much for your positive review! We are incredibly pleased to hear you are satisfied with the superb picture & quality of our X90J.

      With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for trusting Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture! Offers more than I had expected. The use of apps is fantastic!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi fantastic, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Worth it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased for an office and it’s great!! East to install and use . Worth the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happppppy, Awesome! we're glad that you like the ease of installation and use. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! I will purchase another one for the primary suite.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chad, we're gad you like the picture quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4K 120hz

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv especially when paired with a ps5 at 120hz. Even audio quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, Great! We're glad you like our product with your console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv, nice picture, Google TV is good. The remote is a bit dated by works fine.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi downnorth, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied Customer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it!!! Such beautiful picture quality!! I’m very happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TKidd, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony didn’t disappoint

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture and features. Sony quality at a great sale price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Neeko, we're glad you like the picture quality. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony ftw

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture!! Smart tv function and layout are the easiest to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abrown, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 4 out of 5 stars

    Good tv for gaming

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great, great speed and many features, however there are not enough lighting zones so the corners are washed out, the 120 at 4K is awesome and so is EARC

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Micah, Awesome! We're glad to hear you like the snappy UI, 4K120 display for gaming, eARC feature, and overall features of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Xbox series x

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works perfect for my xbox series x. 4k hdr everything your looking for in a gaming tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect, we're glad you like our product with your gaming console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv, colors, 4K o awesome good values east to use, easy set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Julia, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, great construction. I only wish the bezel was a matte finish

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey Porscheboy,

      Fabulous! We are truly delighted to hear you are satisfied with the amazing picture & great build quality of our X90J. Your input with the bezel is greatly appreciated.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia and Geek Squad

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture. The Geek squad who delivered and set it up were Terrific!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nothing, we're glad you like the picture quality of our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a really good tv. I would recommend this to anyone who loves watching TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Dani, We are happy that you like your new Sony BRAVIA. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    I'm Done With Sony TV's

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 3rd Sony TV in a year. This is also my 3rd Sony TV that I will be returning in a year. HDMI port 4 does not display 4k. I have an Amazon Fire Cube and it will only output at 2K 60 on port 4. Changed all the settings and switched to an enhanced for the port but nothing works. Moved it to HDMI port 2 and it works fine and displays at 4K. Seriously Sony what is wrong with your TVs. X900E bought 4/2020 - anything plugged into any HDMI port the tv will go into a constant boot loop. Returned X900H bought 6/2020 - constant loss of internet signal. Flashing green pop up intermittently. Best Buy sent out techs 3 times to fix and they were unable to. Also Sony's TV support was no help. Went back and forth with them for over a month and finally made it to Level 3 support to be told that I need to update the TV to the new update that I already had updated on the TV. Returned And now the X90J bought 5/2021 - HDMI port 4 won't display in 4K. Will be returning TV for a different brand. Probably a LG. I purchased the LG CX in November and have ZERO problems with it. Looks like another LG is happening for me. I should have never tried Sony again but thought no way I can get 3 in a row that are bad. I was wrong. Here's the positive I will say about the TV; the picture is really good. This is the only reason I give the TV a 2 star instead of 1. It looks amazing on ports that will display at 4K. Now if only they all worked......

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bx75,



      Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.



      While we are glad that you like the picture quality, we regret to hear that you're considering returning the TV because t won't display 4K in HDMI 4. This is definitely not the experience we want you to have with our premium TVs. We'd love to help you troubleshoot your problem and turn this into a pleasant experience.



      If you still have the unit, we recommend following the steps on the link below on how to view 4K or HDR Videos from an HDMI Source on an Android TV.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00141961





      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.



      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:

      Best Buy Username:

      Telephone Number:

      Sony TV Model Number:

      Additional Information regarding your experience with the X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      We appreciate you and thanks again for shopping Sony!



      Sincerely,

      Erin Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality TV with modern features like the variable refresh rate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, Thank you for the 5-star rating! We're glad you like the VRR (variable refresh rate) and cool new features of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and quality. I love my Sony tv and will get another one soon

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jwill021, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture the tv. Now I have all of my televisions are Sonys

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raygun, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice television at a great price. Picture is so awesome and life like. Awesome purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Printer, We're glad to hear you feel that the XR65X90J is worth its price! And good to know you appreciate the life-like, vibrant, and exceptional picture quality of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US