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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 55 Showing 1,081-1,100 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv pictures is great and Best Buy made the pick up easy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pedro,

      Thanks for commenting!

      We are extremely pleased to hear you are satisfied with the exceptional picture quality of your newly purchased X90J and outstanding service of Best Buy.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Beach bum

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, no disappointments so far. Set up was a breeze

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Beachbum, we're glad you like ease of setup of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    lives up to expert reviews

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I watched a handful of YouTube videos and read expert reviews before deciding on this TV, very glad I did. Happy with the purchase, Apple TV is an available app, and I can also use AirPlay. Audio sync is perfect with the Sony sound bar set up I already had. A good value, and Sony has a reputation for a very reliable, long lasting product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoveTech, we're glad to hear that you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good option!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound! One of the best TVs that you can buy pre-OLED!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Conn, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality TV. Really wanted a newer version but too expensive

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeah, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and color quality is amazing!! Added apps makes it user friendly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rachel, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV purchase review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as expected great features and excellent picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tato, we're glad you like the picure quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent tv highly recommend get it at best buy love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Fantastic! We are so happy to hear that you love the amazing performance of your new XR-65X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for recommending our X90J and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    .

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Expectations met. Easy to to navigate apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GV0525, Amazing! We are glad that the TV ,et your expectations. We're also pleased to hear that you like the ease of navigating the apps. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia x90j

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picturer! Best tv i ever bought! Will always buy sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flynny,

      Thank you for the 5-star rating and we're glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We hope for your next Sony purchase in the future and thank you for supporting Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X90j

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can’t beat Sony’s processing engine. When calibrated this tv is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smitty, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new tv is excellent the sound is grate and i love the size

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lucky, Great! We're glad you like your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    GREAT TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony always does a great job ! Great blacks and other colors pop.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GORDI5,

      Thank you for the 5-star rating and we're glad you like the blacks and color quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4k betch

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic for the value. Huge upgrade over our old Bravia KDL.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danny,

      Great! We're thrilled that you are happy with the upgrade. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Home theater is open!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, superb picture and just the right size!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pepper, Thanks for the review. We're glad you love the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Clear and natural. Needs enhanced sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hometheater, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my TV.. Great picture and sound! So T always comes through

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, Excellent! We're delighted to hear you love the picture and sound quality of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome customer service awesome tv Sony Bravia is the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Philip,

      We appreciate the 5-star rating ansd we're glad you had a great experience with our customer service. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and have a nice day!

      Regards,
      David Sony_US

  • Cons mentioned:
    Glare, Vrr

    Rated 1 out of 5 stars

    SONY TV BRAVIA X90J OVER PRICE.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst Tv ever tried from Sony. The blooming and picture is the worse, Color is not accurate, but the blacks are too gray. Not to mention no VRR. Came from X80J had to returned, Judder motion sucks big time, hoping the X90J will perform better, and surprise surprise !! Still same Judder motion problem, plus this Sony Bravia X90J it’s extremely night to the pint that you can’t enjoy any content at all, Sony TVs line up for 2021 are nothing but garbage, if you have an older Sony tv just keep it and appreciated. What the hell Sony! Come on !

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi A021, Thank you for choosing and purchasing our newest Sony BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV. We're sorry to hear that you have an issue with your new TV. You may adjust the backlight to display the brightest whites and deepest blacks. Please follow this link for more information:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=blacks

      VRR will be available via a future firmware update.

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crystal clear, high def, perfect tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv that isn't oled. Perfect fit for my ps5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Logan, we're glad you are enjoying this tv with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US