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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 56 Showing 1,101-1,120 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    JBLOVECARE

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smart Television nice to see movies with good sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JBLOVECARE, we're glad you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Satisfied so far good picture quality, speakers are loud enough without soundbar .overall Satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Leeremedi, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the way to go!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture and price!! Would buy again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mimi, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Don’t use smart functions but looks easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dpar, Amazing! We are glad that you are enjoying the picture quality of your new TV. The smart features are easy to use, and we're sure that you will also love it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV ! It literally feels as if you were in the movies!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chivy, Amazing! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90J

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Pictures quality is vivid and simply amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaTV, Wow! We're happy to hear that you are loving the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this tv. The picture quality & sound is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nany, Wow! Thank you so much for choosing our X90J Full Array LED 4K Ultra HD Google TV. We're very happy to hear that you appreciate the exceptional picture and sound of this X90J TV. Glad to know you're enjoying the features and impressive performance of your new Bravia TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing 65" X90J and for sharing your awesome feedback! -Jess Sony_US

  • Cons mentioned:
    Glare, Vrr

    Rated 1 out of 5 stars

    SONY TV BRAVIA X90J OVER PRICE.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst Tv ever tried from Sony. The blooming and picture is the worse, Color is not accurate, but the blacks are too gray. Not to mention no VRR. Came from X80J had to returned, Judder motion sucks big time, hoping the X90J will perform better, and surprise surprise !! Still same Judder motion problem, plus this Sony Bravia X90J it’s extremely night to the pint that you can’t enjoy any content at all, Sony TVs line up for 2021 are nothing but garbage, if you have an older Sony tv just keep it and appreciated. What the hell Sony! Come on !

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi A021, Thank you for choosing and purchasing our newest Sony BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV. We're sorry to hear that you have an issue with your new TV. You may adjust the backlight to display the brightest whites and deepest blacks. Please follow this link for more information:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=blacks

      VRR will be available via a future firmware update.

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Earl Sony_US

  • Rated 5 out of 5 stars

    Very Satisfied Customer

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would like to send a Bravo Award to both Mike Bowen and Ryan Sevilla, from the Polaris Pkwy, location in Columbus Ohio. They were both very polite, helpful, knowledgeable, and accommodating in the purchase of the Sony Television and accessories ( Sound System / Wall Mount). They were able to address all my questions and guide me in the best direction in my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottinColumbus, we're glad you had a wonderful experience in purchasing our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new TV. Best picture for a very lit up room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VASA, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Value. Great Display. Great Motion. Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great. First time purchasing a somewhat expensive display for my new home and I’m pleased with my purchase. Local dimming zones are definitely noticeable when in dark settings but they’re only a little distracting and doesn’t take away from how stunning the actual display is when watching 4K blu rays or playing games on my PS5!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustSetsuo, we're glad you like the picture quality of our product with your bluray player and PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the picture and the sound is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cocolo, we're glad picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for always choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT TV, BEAUTIFUL PICTURE AND SOUND. LOVE IT WOULD HIGHLY RECOMMEND.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BENDER, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony BRAVIA XR X90J

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV purchased to replace a 4yr old failed Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dec54, we're glad you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this back in March it has been an awesome tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      Very nice! We're glad you like the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Really enjoying my new tv; it’s super clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVforThanksgiving, We are happy to hear you are enjoying the BRAVIA XR X90J Full Array LED TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    outstanding picture and added sound bar makes it amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathy, Amazing setup! We're also glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture had to purchase a sound bar for better sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi guto, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture love the 65 inch size. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is great . Easy to put together. Great buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lllw, we're glad you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US