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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 57 Showing 1,121-1,140 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Great quality, great sound and overall a great Tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laura,

      Awesome! We're glad that you like the sound and picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    awesome Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super sharp and with the addition of the sony sound bar sounds amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Good Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear and easy to set up, had it working in less than 10 minutes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rocco73, we're glad you like the ease of use and the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    What a TV!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a great TV. Color outstanding!! No issues here! Buy one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bennet, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is great at whatever they do. This tv is amazinf

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dunkel665, we're glad you like our product. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Sony @BestBuy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product , smooth installation: just that the team installing the wall brackets purchased online , would not accept Rocketfish and iniates I purchase one from them . Then , they were not alllowed per process , to accept a return & I was forced to go to the store : there I was given a store credit instead of cash : Why ? Call Center was not helpful either but the team on Twitter was very efficient and true to their word

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScepticofBrands, thank you for choosing and purchasing our product. We're sorry to hear your experience regarding your purchase. You may coordinate with your dealer for this issue. We hope you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    What happened Sony?

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This may not be representative of all (especially my past experiences) but, I purchased a 65” X90J and had several patches of either dead pixels or dust behind the screen. I am used to this from brands like TCL but Sony!?!? Really?. I have tried so many TVs at this point I wasn’t going to risk getting another dud and ended up going with the 2021 LG Nano. While it takes a bit of a cut in contrast I at least got a clean panel with excellent uniformity and no need to return. I do like the picture quality on these but, it was really unexpected. I hope you have better luck than me. I had over 5 spots in the TV which I’m sure the clusters count as the TV being “defective”. The new pricing is also terrible, my 65” 900h I got on sale for $969. This wasn’t even close at $1399-1499 for worse QC. With the constant promise of features that “will be added in a future update” I think it’s time to move on.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt,

      Thank you for choosing and purchasing our XR65X90J Ultra HD Smart TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.

      Do the 5 spots appear on all inputs? Power reset the TV, simply unplug the unit and wait 1-2 minutes then plug the device back in and power on. Check the link below and select the symptom of your TV and then follow the instructions provided to troubleshoot and resolve the issue.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00200749?cpint=spt-tv_triage_00200862_line

      If that doesn't work, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:

      Additional Information regarding your experience with the XR65X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Would recommend

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded to the 60inch I love this product. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tfreed, we're glad to hear that you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Beautiful picture and sound quality. Would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Livingstonlovely,
      Thank you for an amazing review and recommendation! We're thrilled your enjoyable experience with the beautiful picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Has good sound as well. Lots of inputs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Excellent, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great picture. Who needs Qled. Great value for the cost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravia, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV Good images Perfect for apps Really nice this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Macomputer, Great! We're glad you like the picture quality of our produc! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" sony bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    awesom tv, clear picture & great sound, i love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HPprinter, we're glad you love the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New living room TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall great deal, this new 65 inch tv was all we needed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mynewtv, Awesome! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV from Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. High end features for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatdeal, we're glad you like the picture quality and features of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65” Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv! Picture is great! Sound is great! Easy to use!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gibbs, we're glad you love the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great tv…..I wouldn’t buy any other tv always a Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonos, we're glad you like your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv great quality and image would definitely recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LVFT10, We're glad that you appreciate the picture quality of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    PG

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy.Quality picture for game lovers full satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patrick,
      Awesome! We're happy to hear your satisfaction especially when playing games to your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Beautiful!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! I like the smart features and the whole layout. I read it’s laggy, but it’s never actually been that way for me. It’s easy to use. The video is crisp! I’m coming from an older TV, but still it’s been nothing but amazing. I would recommend a soundbar with it, as it’s speakers aren’t top tier

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnCena, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US