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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 58 Showing 1,141-1,160 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful tv. The picture is very clear with great clearing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Baboo, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Familyroom

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome television excellent picture sound Nice and clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christmasgift, we're glad you like the picture and sound qualtiy of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super nice to have Google TV built in. Great picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SJE44,
      Awesome! We're happy to hear that we were able to give you a great deal. Nice to know you are enjoying the Google features and amazing picture quality of the unit. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very satisfied!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with this Sony brava TV. Picture perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonybrava,
      Awesome! We're glad to hear your satisfaction with your new TV especially with its amazing picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price and a great picture in this 65" Sony X90J TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony65inchTV, Great! We are thrilled to hear that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture highly recommend geek squad installation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EEEE,

      Great! We're glad that you like the picture quality of the TV and everything was handled professionally. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excelent

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. As always with Sony it is excellent quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FalconsRule, we're glad you like the quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good one

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best overall tv for this price. Bright. Sharp. Motion is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony, Awesome! We're glad you love the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. The picture and sound are superb. I will buy Sony again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SoVeryStoked, we're glad you like the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony delivers again

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Met every expectation. Easy setup but requires two people.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Custard, Wow! That's cool! We're extremely pleased to hear our X90J Full Array LED 4K Ultra HD Google TV meets your needs, and it exceeded your expectations! Glad to know that you're enjoying the superb features and outstanding picture quality of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for leaving us such a wonderful review of your new Bravia TV! Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Rocks

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The perfect TV for the family room! Great Color and Sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi guym, Great! We are glad that you like the picture and sound quality! This TV is indeed perfect for a family room. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Lovely

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv! Looks very good with movies and games. Wish it had more dimming zones. Not as nice as a mini led tv or an oled

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Justin, thank you for purchasing our newest product. We're glad you are enjoying watching movies and gaming with it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. This unit supports Local Dimming which can increase the contrast ratio to form a better image. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Dependable business means Best Buy.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our tv our man cave went out. I immediately went to Best Buy where I had purchased the tv. I scheduled a visit from the tech guys but the tv went completely black screen. I canceled the tech visit and bought a new tv. In a few days, the tv was delivered from Best Buy. The delivery guys installed it , set it up and removed the old tv. Great business.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Helen, Thank you for sharing such an excellent shopping experience. We're delighted to hear that you are satisfied with your purchase and you appreciate the outstanding picture quality and overall features of this X90J Full Array LED 4K Ultra HD Google TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank so much for leaving us such a wonderful review and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture and size. Colors look real good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phil233, we're glad you like the picture quality and the size of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Like it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv looks great on my wall. Such high quality picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Johnb,

      Awesome! Thank you so much for the perfect star review!

      We are so happy to hear you are satisfied with the good-looking design- especially when mounted on the wall and exceptional picture quality of our 65" X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tom Vermesch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very sharp picture and very good sound from sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sonytelevision, great! We're glad that you like the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Liking my new Sony 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was recommended by salesman - picture is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Barnie,

      You've made a great choice! Thank you so much for the perfect star review!

      We are really thrilled to hear you are satisfied with the exceptional picture quality of our 65" X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is Amazing. Rich colors. Excellent for gaming!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony, Great! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Terrific TV! A little pricier, but well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dennis, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice! Screen. Very clear. Easy menu. Mounted easy on bracket

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottF, we're glad you like the picture quality and easy menu of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US