Customer Ratings & Reviews
- Model:
- XR65X90J
- |
- SKU:
- 6453208
Customer reviews
Rating 4.7 out of 5 stars with 1712 reviews
(1,712 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.5
Rating 4.5 out of 5 stars
- Brightness4.7
Rating 4.7 out of 5 stars
Customers are saying
Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
The Best
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The clearest picture. Awesome TV. Can’t beat Sony.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BadDude, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great pic and Xbox genX games. 4K movies, streaming
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sony90jac, we're glad you are enjoying the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.great tv and sound system sounds like in theater
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Pjw7, thank you so much for the perfect star review! We are really thrilled to hear you are satisfied with the superb performance and excellent sound quality of our X90J.
With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for your purchase and for choosing Sony!
- Romeo
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
TV Review
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Works well and has a good picture the app features could be a little easier to use.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bobbie, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you. ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Jean
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Wonderful picture and setup was a breeze.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jean, we're glad you like the setup and the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. VRR will be coming via a future firmware update. Please check your TV model at our Sony eSupport website for product updates and announcements. Thank you for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
So Far so good
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.excellent sound and picture so far (6 days) Very efficient delivery and installation on wall.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TVinBEDROOM, Great! We're glad that you like the picture and sound quality, installation and delivery service. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Sony x90j
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this google platform. Great picture and you just tell the remote what you want to watch and it finds it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi X90j, That's great! We're glad to hear that! We're glad to hear that you love this BRAVIA XR X90J!
With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay
- Cons mentioned:Glare
Rated 3 out of 5 stars
owner
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.would have gave 5, except no way to enlarge screen with apps or roku box playing, who wants to watch half of the tv, also bad on glare, other wise great tv, why must i have 3" of black at top an bottom when watching most movies, if anyone knows cure please advise
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Steve,
Thank you for your review.
We are so sorry you are having a glare problem and picture issue when watching apps or playing your Roku streaming box. This is definitely not the experience we wanted you to have on our premium TV.
Current model LCD or LED TVs have an aspect ratio of 16:9 or 1.78:1. We are not sure what source device or streaming applications you are playing. However, you may try following the troubleshooting steps below for issues with TV screen or aspect ratio:
Black bars are displayed on the top and bottom of the TV screen or the picture appears cut off. - https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00027127
Black bars appear on the top, bottom, and sides of the TV picture - https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00031431
And for the glare, the X90J BRAVIA XR Full Array LED 4K Ultra HD HDR Google TV features XR Picture for deep, natural, beautiful pictures from any angle with minimal light reflection. It also has XR Contrast Booster 5 that adjusts brightness for higher peaks in glare and deeper blacks in shadow. You may consider adjusting the picture settings of our X90J according to your preferences and see if it improves your overall viewing experience:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00263533
And to achieve the best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials.
We want to make sure you’re taken care of and help check on your TV.
Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J:
We value you being a Sony customer, and thank you so much for choosing Sony.
Sincerely,
Romeo
Sony Social Support
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Gaming tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This tv is great for the new xbox series x or ps5 gaming. Movies look good also.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi sird22, we're glad you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl
Rated 4 out of 5 stars
Legs stuck
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Disappointed that After I put the legs on I decided to get a pedestal with swivel. Now the legs are stuck and I can't remove them. I searched you tube,Sony sites for remedy,nothing.Went to Best Buy to ask how to get them off.They said just pull them out.I tried with 2 people.We can't. I'm moving to another State soon,I can't even pack it in the original box becausr it won't fit with the legs on.I'm afraid I'll have to use a hack saw .
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Greenfield, thank you for choosing and purchasing our Sony X950H Ultra HD Smart TV. We're sorry to hear that you have an issue with your SONY unit. Please follow this link to better fix the issue. (Refer to page 11):
https://www.sony.com/electronics/support/res/manuals/5024/f0842a0b0390d8b2889fcac655259bab/50249421M.pdf
If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:
Thank you for choosing SONY. ~Earl
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv picture . picture is bright and very charp
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Joseph, We are happy that you like the picture quality of your new Sony TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Color
Rated 5 out of 5 stars
GREAT TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great color, seamless operation, no problems at all
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DEEEEEEEEEE, Awesome! We're glad to hear that you appreciate the great color, and overall performance of the TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing this feedback. Jay
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Holy moly.
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic TV. The picture quality is unbelievable.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Superb, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl
- Pros mentioned:Color
Rated 5 out of 5 stars
Sony x90j
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful colors all around Sound is extremely nice
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mytv, Awesome! We're thrilled to hear that you love the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Wonderful Purchase
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Can’t believe the quality of the image. Could kick myself for not upgrading our TV sooner.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sonypressive,
You made the right choice in upgrading to the Sony X90J TV! With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 2 out of 5 stars
Won’t stay connected to Netflix
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture quality. However This Sony Bravia will not stay connected to Netflix. All other apps work fine. But when watching a show on Netflix it disconnects every 9 minutes and there is no fix. After researching the internet for a possible cause it became clear that this is a common issue with the Sony Bravia TV. Countless people have had the same issue. It seems Sony wants to blame it on internet connection. However I have the fastest internet speed available. The issue is not the WiFi/internet. It’s an internal problem with the Sony Bravia. Wish I had known sooner. If you want to use Netflix I suggest purchasing a different brand.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SonyUGh, Thank you for choosing and purchasing our BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021). We're glad you like the picture quality of our newest product. We're sorry to hear that you have an issue with your SONY unit. Please follow this link to isolate and fix the Netflix issue:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00230344
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
We appreciate you and thanks again for shopping Sony!
Sincerely,
Earl
Rated 5 out of 5 stars
Great TV Selection
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It took a while for me to pull the trigger on a TV. Glad I landed on this one! Have had it for months and never got around to writing a review. Football season is here and couldn't be happier with my choice. Purchased with a Sony soundbar as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi polojeansguy, we're glad you like your purchase! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Sony 65” TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Good picture. Great value for 65” TV. Considering another one for a different room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bud1, we're glad you like the picture quality of our product and wanting to buy another one. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl
- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Great Speakers
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great Picture! nice color out of the box. Great Sound as well.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi kelmcgkelmcg, Thank you for the amazing feedback. We're glad to hear you like the great picture and sound quality of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thanks for choosing Sony! -Sam
Rated 5 out of 5 stars
Sony Bravia
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I bought two Sony Bravia TV’s...one for my bedroom and one for my living room. I am really happy with both of them so far. They were really easy to set up by myself. Now I just need to figure out all of the new technology and how to use it. Lol
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kh13, wow! Thank you so much for the 5 Star review and for purchasing two of our Bravia TVs! We are extremely pleased to hear you are happy and satisfied with the overall performance of our TVs. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
Thank you so much for your purchase and for choosing Sony!
- Romeo

























