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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 63 Showing 1,241-1,260 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv. Great picture. The screen is pretty low glare

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jimb,

      We are glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony 65”

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good size, brightness is good and volume is excellent compared to other brands I’ve tried

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anon, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    We love our 65" Sony Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When shopping for a new tv, the huge selection of tv's can be a bit overwhelming. But the Best Buy Customer Service Associate who helped us was extremely helpful and so knowledgeable that it made our purchasing decision a breeze.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Webcam,

      We are glad you had a great experience with our customer service representative. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Mr

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up. Picture is great. So far we are very happy with the Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brad, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Reboot

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture when it works. Google tuning has trouble loading. After a few months the screen goes black with some white lights on one side of the screen. Have to unplug to reboot to fix. I’m doing too much rebooting for what I paid. Back to LG for my next TV

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomL,

      Thank you for bringing this to our attention and we are really sorry for the inconvenience. While we are glad that you are satisfied with the amazing picture quality of our XR-65X90J, we are really sorry if you are encountering an issue within few months of use. This is definitely not the experience we were hoping you would have. We'd like to help you troubleshoot the problem. The issue you having seems to be a temporary and can be fixed by following the steps on these articles:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00032635
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00153674

      You may also try playing different source devices or streaming applications to further isolate the problem.

      And as a general recommendation, to ensure you are getting the most out of your XR-65X90J, we highly recommend updating its firmware to the latest version. The software includes key features, applications, bug fixes, and feature improvements. It also provides fixes to any performance issues you are encountering.
      Firmware update to v6.6070 Release Date: 11/16/2022 - https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/downloads

      We want to make sure you are taken care of. May we contact you to help and get more information? If so, please send us an email at socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BestBuy Username:
      Telephone Number:
      Issue:
      Model Number:

      We value you, and thank you for choosing Sony.

      Sincerely,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    One Flaw

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture. Will not display Comcast channels on screens using Comcast remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Opinion, We're glad that you like the picture quality of your new TV. We are also sorry to hear that Comcast channels will not display when using the Comcast remote. We'd love to help you troubleshoot your problem and make this a better experience.

      Are you getting an error message when you try to display the channels? You may also try to control the cable/satellite box using the TV remote control. Performing [Cable/Satellite box control setup] in [Cable/Satellite box setup] allows you to control a cable/satellite box using the TV’s remote control.
      Reference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/04-08_03.html?hl=remote

      May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J


      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Erin Sony_US

  • Rated 4 out of 5 stars

    Perfect for me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Please note I am not an electronics geek by any means. I needed a new tv for a new home and only knew what size I was looking for and this fit the bill as far as that. The picture is clear, but not crisp like some of the other tv's on display. I would say this is a basic good enough for me purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lolita, we're glad you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Worth every penny

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is amazing. Worth every penny! Geek Squad perfectly installed and ready for the big games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yours, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Gkare

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Do not like the glare of room lights on screen.picture could be more scute.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oldfarts80, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with the glare on your SONY unit. Light from windows and lamps may cause glare on the TV screen. Adjust the luminance level of the screen according to the luminance level of the ambient light to reduce glare. Please follow this link for more details:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00263533

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Good

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pick up glare easily, but otherwise its a great product so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with the picture of your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please follow this link for more details:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=picture

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Strong tv, but possibly overpriced.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very solid TV. Like the overall design and look. Colors are vivid and accurate. Disappointed in the Google TV interface after using a Roku interface for many years. Motion processing does not seem to be as great as advertised. No cable tv, so stream everything. Has all apps built in. Not sure it is worth the price over the comparable TCL or Hisense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paul, we're glad you like the picture and design of our product. We appreciate your feedback regarding the Google interface and motion processing of the X90J. You can adjust the motion by following this link:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Disappointed

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This review is for both the TV AND the Protection Plan TV Started exhibiting backlight dying and dead pixels. Repair guy came out a week ago and we have had no answer to remidate the problem. It is under Sony warranty for 4 more weeks and with bo answers looks like they will let the TV go bad and we are out the factory warranty. At which point the protection plan takes over, right? Well the guy who came to diagnoss the lroblem the first tine wasnt a diagnostician, they sent an installer. Second guy took pictures that dont particularly show the problem even though its clearly visible in person. Last Sony product we buy in this house and last major electronics purchase from Best Buy. Shame is, for the year leading up to the failure it was a beautiful image.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kame, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with the picture on your SONY unit. For the Protection Plan, kindly coordinate with your dealer.

      We would like to ask for your details so we can check your file to better assist you. Please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Case Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      ~Earl
      , Sony_US

  • Rated 5 out of 5 stars

    Good quality tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV for the size of my room. The guy at Best Buy was super helpful in helping me pick out the TV that works best with my budget and my needs. And the Geek Squad was great at getting it all set up at my home and making sure I knew how to work everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happygal, we're glad you had a great experience with the installation of your new TV. We hope you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony - 65" Class BRAVIA XR X90J Series LED 4K UHD

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good but it not compatible with alexa as it says it is.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Honest Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We previously had a 55in Toshiba UHD TV that broke down so we decided to try this one. The TV was great and I definitely like the picture, but the new OLED LG TV we got made a WORLD of a difference. If you're willing to spend $500 more, I would get the LG OLED TV. I think the Samsung OLED's are a lot more in price

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Avinash, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Product is Quality / Service Minimal.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product was great as usual. Delivery and install did not met expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HappySONY,

      We're glad that you like the features of the X90J TV. Your feedback about the delivery and installation is greatly appreciated.

      With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Mrspresent

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase was perfect. The young man in the Mesquite store explained the different options of features, systems, snd sizing. He was very patient in placing my selections and with choosing my Geek squad plan and delivery times. Delivery and installation was prompt and professional.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Present! Thank you so much for sharing your honest feedback with our X90J. We are truly pleased you are satisfied with the superb quality and performance of this TV. We are also thrilled you are satisfied with the amazing customer service of Best Buy. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Awesome picture, great value

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Love that the operating system is quick to launch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JMBDR, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Would purchase again

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    65" fit room perfectly. Good picture quality and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaneB, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great quality and sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and sound, I also like the Google TV integration.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeSalinas, we're glad you like the sound quality and Google TV integration of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US