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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 64 Showing 1,261-1,280 of 1,712 reviews
  • Pros mentioned:
    Refresh rate

    Rated 4 out of 5 stars

    Amazing TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV, with 120hz it’s makes picture and gaming (PS5) an awesome combo.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Singh, we're glad you love the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy setup, packaging protected it well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Review, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Does the job and then some

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture in all conditions. Sound is adequate but could use a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Drew, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    First large screen tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture, a bit overwhelmed with navigating the apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Fantasticmonitor, We are glad that you like the picture quality of your new Sony BRAVIA LED TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 2 out of 5 stars

    Decent TV, if it was about 800 dollars cheaper

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Be warned, there are better TV's for the price. Only reason I'm not returning it is the hassle. The panel has uniformity problems and honestly, the fact that it only has 24 dimming zones puts it below other TV's that are around half as expensive as this one. The sound output of the TV is atrocious, you're going to need a soundbar. Pros: Motion looks great, colors are nice Cons: Panel brightness is low, uniformity is bad, it's SUPER reflective, overpriced when compared to other TVs.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alex, While we are glad to hear that you are happy with the picture quality and colors of the TV, we are sorry to hear that the TV did not meet your expectations when it comes to the reflections of the TV and its brightness level. We'd love to troubleshoot the issues that you are having and make this a better experience for you. In the meantime, you may change the TV screen settings by using the Sony remote then Press the HOME button, then select [Settings] — [BRAVIA Settings] — [Picture adjustments] this will let you fine-tune your TV picture and brightness.



      You can also adjust the sound quality of the TV by using the Gear Icon (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option. This will let you configure various settings related to the TV’s sound such as sound quality and sound mode to further enhance your viewing experience even without a soundbar.



      For more information, please check our help guide link: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html?hl=sound



      For best picture quality, do not expose the screen to direct illumination or sunlight also, avoid installing the TV in a room with reflective wall and floor materials.



      Should you need further assistance, please contact us for help.



      Please email the below information to socialsupport@am.sony.com

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:

      Best Buy Username:

      Telephone Number:

      Model Number:

      Issue:



      Regards,

      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    It's a Sony!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are enjoying the enhanced screen and great quality picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lynn, we're glad you like picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Cons mentioned:
    Remote

    Rated 4 out of 5 stars

    Not happy with remote

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Remote works very slowly not happy with remote control

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pappy, Thanks for sharing your experience. We hope you enjoyed the more detailed and immersive picture quality with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. As for the remote controller, we're sorry to hear that you have issues with the remote. If you haven't yet, you can visit the link below for a detailed instructions on how to resolve the issue with your remote control. https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-07_01.html. Hope this helps. Thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Best Buy at it's Best

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, super sales person, easy transaction. Plus Best Buy will match most on line retailers like Amazon. Now that we have tyo pay internet sales tax why shop anywhere else for electronics? And No I do not work for Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Carcrazy59, we're glad you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great for price range

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv for the price. smooth, clear picture out of the box

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nathan, That's good to hear. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    King TV.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear & alive. Sharp & appropriate colors. Creates theater atmos

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abcd, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Bravia XR x90J

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Oh boy, those guys that you have working in the TV department really knew their stuff. They steered us away from a bad decision, and helped us pick exactly what we wanted. I cant thank them enough... I will be sending friends to see them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaXR, Thank you for the wonderful feedback! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Get a Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony TV!! The Best Buy team came to our house and installed and set it up for us. They spent time showing us how to work it and all the features. We couldn’t be happier. The picture is the best we have ever seen. Love it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marc, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv is great for all around watching and gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raccity, We're very happy to hear you appreciate the overall features of your new Sony X90J especially for gaming and watching your favorite shows! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    Will not turn DirecTV box on or off after set up

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have discovered one very frustrating flaw in this TV, it will pair with a HR44-700 DirecTV Genie, but will not turn the box on or off when the TV is turned on or off. I spoke to Sony support and they confirmed this as being un-avoidable. My former TV, a Samsung had no problem controlling a DirecTV Genie, so finding this shortcoming in the Sonny was surprising. I will have to use 2 remotes instead of one forever. Considering taking the TV back because downgrading of features was not in my plan here. Very disappointed in Sony, a brand that is usually top rated. I also found that this TV looked no better than the 1080 Samsung it replaced, even without a true 4K input, I expected the up-scaling to produce a much better picture. I went back to Best Buy to talk to them and saw 3 of these as "open box" deals, it seems I am not the only one who was not satisfied. This is the first Sony product that left me disappointed in my life!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeinGa,

      We regret to hear that you are already considering returning the TV. Your feedback is greatly appreciated. You can adjust the picture settings of the TV to tailor-fit the picture quality to your needs. Please refer to this link for more information:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      We would like to know more about your issue with your cable box and also review your file. Please email the below information to socialsupport@am.sony.com.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Issue:
      Case Number:
      Additional Information regarding your experience with your XR65X90J.

      Sincerely,

      -Ralph
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Simply, the best.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent, Excellent, and Excellent. Sony is leaps and bounds above other consumer electronics in the television category. Sony has the best features and the most aesthetically pleasing units. If you want the best just go Sony and forget the rest

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Commando, we're glad you like our newest product. Enjoy you new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    nice tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv, would have loved the oled version but big $$$

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Akromius, You've made a great choice! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    joe

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture awesome watching sports and movies!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi joey,

      Great! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65" Sony XR X90J is awesome. Perfect size for our master bedroom. The resolution and contrast is unbelievable. The Geek Squad installed a mount with extension and tilt capabilities, so we can adjust to fit viewing needs. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zack, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    65 sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, and better for gaming like the ps5, recommend….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Valdy, We are glad that you like your new Sony Bravia TV for your PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    Home Theatre

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Quality Reasonable price Simple assembly and setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HomeTheatre, Great! We're glad that you like the quality, price, and ease of setup. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US