Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $299.99
Clearance
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 65 Showing 1,281-1,300 of 1,712 reviews
  • Rated 4 out of 5 stars

    65 sony

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, and better for gaming like the ps5, recommend….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Valdy, We are glad that you like your new Sony Bravia TV for your PS5. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Good Experience

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Product so far. delivery was very good. The only caveat is that the accessory to feed the wires/cables within the wall could not get installed because there was not enough space. The accessory was returned with no problem

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ABM6969, we are happy to hear that you are having a great experience with our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    small sound big picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture is awesome speakers should have been bigger nice tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello smallsound,

      We are glad you like the picture quality of the television. Regarding the speaker of the television, please be assured we take this feedback very seriously and continuously strive to improve our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Not Your Grandfather's TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smart TVs require more setup effort than older TVs did, but if you read the manual and explore the options you will enjoy your purchase. A soundbar or A/V receiver with speakers are a must. No TV speakers are really very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithL, thank you for choosing and purchasing our product. We hope you enjoy your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Randomly turns itself on

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv randomly powers on for no reason. I tried everything like disabling cec and other features but nothing has changed and there seems to be no solutions. Great picture but this kills the mood when I see it on randomly

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnny,

      We are sorry to hear what happen with your television. You may find this article helpful on how to resolve your issue.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00032613

      If the issue still occurs, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great tv for the money

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and sound for tv in this price range

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bhub, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great smart TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent upgrade to my previous 6 yr old Sony Bravia

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolS, we're glad you like your new tv. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony is a win

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 3 Sony TV and none has let me down. I will tell you to get the most out of the TV you will need a sound bar. The tv speakers are not that loud and have very little base.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GaryJ, We are glad that you like Sony BRAVIA and that you now have 3 units. You chose the best TV brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You can always adjust the sound quality of your BRAVIAs according to your preference: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Good contrast in the dark. Have had no issues. The Software could use some work as playing netflix runs into bugs (resets after a few minutes of the movie/show playing).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyBraviaXRJ, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Bravia 65 inch TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Picture is honestly the best 4K I have seen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bravia65, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Great set. Needs some adjustments out of the box

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Probably the smoothest operating operating system I’ve used. “Smart” functions are quick to load and painless to use. Out of the box the set up/stock settings made 4K video choppy and terrible. Thought I made the worse decision. After set up it keeps up with the nest game systems like I expected

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Truenoracer, we're glad you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We have our Support team that always happy to assist.

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Disappointed!!!

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this Sony Bravia over the Samsung. I read the reviews and the biggest negative was the consistent internet disruption. I was told that this issue was corrected with this newer model. So far my experience has proven that to be incorrect. I should have gone with the Samsung.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoGo, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with your SONY unit. This is not the case on our TVs. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00184183

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      ~Earl Sony_US

  • Rated 3 out of 5 stars

    It’s okay but not if you use Netflix a lot

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wish I would’ve know about the issue with Netflix this tv has. Unfortunately I can not return it. I have never had an issue with Sony TVs before now. I can only play a movie/title for a few minutes before it closes down and takes me back to the Home Screen. I have tried unplugging it, restarting it, updating, re downloading app, clearing cache, even stopped google home or whatever . I can’t think of anything else I can try . If you’re getting a Sony don’t get the Google system in it, choose the one with android . My brother has a Sony Bravia but it’s android. I suggest really researching the tv before you waste a lot of money on it. If you don’t use Netflix then it’s a good tv. Hope Sony fixes the issue soon:(

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MCCC, Thank you for choosing and purchasing our BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021). We're sorry to hear that you have an issue with your SONY unit.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00230344

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Earl Sony_US

  • Rated 5 out of 5 stars

    great color & easy setup

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So dang easy to setup. Sound is a bit off with rear speakers. Little muffled. Not just me several others commented on the sound. Once added sound bar the room volume was better but still little muffled sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Timb, We are happy to know that you are enjoying the great picture and easy setup for your new BRAVIA LED 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You can always adjust the sound quality from the settings according to your preference. For more details, please visit this link: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Awesome 4K tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Finally decided to upgrade to real 4K tv that is compatible with my PS5 and let me just say , I'm blown away with how great shows , movies , and games look on this tv . User friendly hub control has voice option .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Metaversehuman, we're glad you are enjoying our newest product with your PS5. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65" TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have had the TV for less than 24 hours. So far it seems to be everything we were looking for in in a new TV. Looks much smaller in the showroom. We are still learning where to find everything. The installers were EXCELLENT!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CLR452,

      Very nice! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 4 out of 5 stars

    Great!

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The two guys were pleasant and professional. Excellent unpacking, but when the guy hooked everything up and made sure I was satisfied, he didn't hook up the only HDMI cable to HDMI 3, which was the preferred E-Arc hookup. Other than that, they were Excellent, and would recommend them to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnnyboy, We're glad to hear you had an excellent customer service experience and thank you for purchasing the Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Awesome

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is beautiful. All Sony TVs are high quality,I'm a life long Sony fan. I only reccomend Sony TVs to people. Their expensive but you'll have them for years. I reccomend this tv to anyone looking for a 65" class tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Colt,

      Awesome! We appreciate you for being a long-time Sony fan. We're glad that you enjoying the amazing features of Sony TVs. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Experienced and professional

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had the best service from Best Buy that day. He was experienced and recommended and gave best advice to our moving and set up service. Very professional. Thank you for working over our place that day.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Quality, we're glad you had a great experiene with your purchase. We hope you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Great TV after repair

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This my second Bravia TV. This time I got open box. Couple of days later I noticed that the TV was rebooting after it was off for overnight. Geek Squad stood by it and replaced main board under warranty. It has been a week since the repair and all is good with the Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Witek, Thank you for taking the time to review the BRAVIA XR X90J Full Array LED TV. We're glad that it is all good with this TV.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. Thanks for sharing this review! Jay Sony_US