Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $299.99
Clearance
The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 66 Showing 1,301-1,320 of 1,712 reviews
  • Rated 4 out of 5 stars

    Change to system

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As usual, Sony makes a great t.v. Only drawback I have for this one is they changed smartview option and put on apple air play instead. If you are an Android user you have to go a different route to screen mirror. It was alot easier with my older midel Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnFisack,

      We're glad you like the overall picture and you appreciate the impressive performance of the TV. The X90J is a great choice for an upgrade. If Screen mirroring isn't displayed in the input menu, your TV doesn't support this feature. In this case, you may be able to use the Apple AirPlay or Chromecast built-in (Google Cast) feature as an alternative to Screen mirroring.

      For more details on how to display the content of a mobile device on your TV screen, refer to this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00044409

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for trusting Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great TV.

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this less than a month. But it is what it said it was going to be. Remember you can’t use cheap HDMI cables. It’s a great TV and I recommend that to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BBZZ, We are happy to hear that. Thanks for sharing your positive feedback. r you appreciate the amazing picture quality, great sound, and overall features of your new Sony TV. With the BRAVIA XR X90J Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    No Dolby Atmos audio for Disney+ and Amazon Prime

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disney+ and Amazon Prime Video do not output Dolby Atmos - only 5.1 audio on the built in Google TV interface. Netflix is the only major streaming app that will output Dolby Atomos. This is rather peculiar considering the Chromecast with Google TV device outputs Dolby Atmos for both Disney+ and Amazon Prime Video. Unfortunately i still have to use my separate Chromecast device/dongle, rendering the Google TV useless. While the image quality is great, the Google TV built-in interface is nowhere close to a $50 Chromecast with Google TV dongle. I've even updated the TV software and still no Atmos for Disney + and Amazon Prime Video. I'm considering returning this TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marscandybars, thank you for choosing and purchasing our Sony BRAVIA XR X90J 4K HDR Full Array LED with Smart Google TV (2021). We're glad you like the picture quality of our newest product. We're sorry to hear that you have an issue with your SONY unit. Please make sure the contents that you are playing support Dolby Atmos.

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome experience

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Salesman was very good along with being knowledgeable about the product, then quickly got me taken care of at the register. Good overall experience, that is why I keep coming back.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ozzie, we're glad you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Chrome not available for Google Smart TV?

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv although I purchased for a business primarily to use the smart google function which I thought included a chrome browser only to find out Chrome isn’t available as an app for this TV. Bummer.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed,

      We do apologize for the inconvenience. As an alternative, you can use the chromecast built-in (Google Cast) lets you watch your favorite entertainment and apps from your mobile device or computer on your Android TV or Google TV. When you cast to the TV, it doesn't disconnect the internet connection or mirror content. This offers an advantage over Screen mirroring and Wi-Fi® Direct functions as you can cast content to the TV while you work in other apps or programs on your device.

      More details: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00135368

      For us to better assist you, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Rated 4 out of 5 stars

    tv review

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The initial response was good. The installation team was great but could have given a little more hands on demo. Everything has gone well except that the receiver ordered did not have a pre amp as we thought. Still trying to resolve that and frustrated with the followup

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tvreviewbyme, we're glad you like our TV. We're sorry to hear that you have an issue with your receiver. Is that a SONY brand as well? if yes, we would like to know more about the issue. Please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Service

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV, and the service provoded by the Bridgewater team of AV guys was phenomenal! They stayed with me and my crazy family for 2.5 hours to find us the perfect TV for our needs !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi suddy26,

      That's very nice to hear! We're glad you're enjoying your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Mr.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product and service, timely delivered with a smile. And, then we can address the cornucopia of additional product to which I may only wish.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TParkerSRQ, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent tv in All areas!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a perfect tv for movies and tv with excellent upscaling and great for streaming, the Google system works great and has everything! Sony is definitely tops!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi X90j, we're glad you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Service

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The guys that installed went beyond the call of service to help us with any questions we had and were very knowledgeable. The new TV is great we live it. Thank you Geek Squad Tommy and Kathie

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kathieh, we're glad you had a wonderful experience with your purchase. We hope you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Wonderful TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv wasn't for me but everytime I see my sister she wont stop talking about it and telling me about the different features it has. So, I'm going to say it was a great buy. Lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, Wow! We're glad that your sister loves the TVv features. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Excellent choice

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with this purchase. The Best Buy sales agent educated us about the differences of TV types, which had us purchase the Sony Bravia TV. It was easy to install and setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AZWizard, that's great! We're very pleased to hear you had a great customer service experience and you appreciate the ease of installation and setup of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Purchase of tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Customer focused. The tech listened to my concerns and gave options that would work for the TV that I purchased. Best Buy is my choice of electronic and I have made numerous purchases.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GoggleTV, thank you for purchasing the Sony X90J! We're glad you had such a wonderful customer service experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV! The sound is not as good as an older Sony model that we have so will be purchasing a sound bar soon but overall a fantastic addition to our man cave

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jack, we're glad love your new tv. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome Experience

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My experience with Best Buy was great. My sales Rep was awesome. He made it easy to have my TV delivered to my house and the installation setup on my wall as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CJ2858, That's great! We're glad to hear that! Thank you for choosing BRAVIA XR X90J Full Array LED TV. Jay Sony_US

  • Rated 3 out of 5 stars

    Not Happy

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I waited a few months to see how this TV would perform. I have to admit that I am not exactly thrilled with it's performance. On multiple occasions when the TV is powered on the screen is completely bright green and no reset button on the remote will clear this issue, I have physically unplug the TV to restore it. Also sometimes when using an app like Netflix or Prime the TV completely freezes and once again no button on the Sony remote will respond, and once again I must unplug the TV to reset everything. I am not very happy having spent over $1000 to have these reoccurring issues.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Richard, we are sorry to hear about what happened. This is definitely not the experience we's like you to have. In case you'll encounter this again, you can perform a soft reset, hold down the power button on the remote until the restart option show up. Restart the tv, this will not erase any settings. Then try to power off the tv again to make sure the Bravia logo is gone. The tv screen should be off in standby mode.

      We also recommend ensuring the software version is updated. https://www.sony.com/electronics/support/lcd-tvs-android-x90j_x91j_x92j_x93j_x94j-series-50-75-100-/xr-65x90j/software/00280965

      Should you need further assistance, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!



      Sincerely,
      Erin Sony_US

  • Rated 2 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv never allows me to screen mirror my phone. I need to restart the tv every time I want to mirror my phone. Also having issue with the audio and picture.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    :)

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love love love this tv. The first one i received was defective but after swapping it out for a good one it’s been great. I love playing on it and it’s just been great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Madie, Thanks for sharing your feedback. We are glad you love your new Sony Bravia TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    WE LOVE BEST BUY

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nicole made the purchase a great experience with her knowledge and Luke and Lance approached installation with ease and provided patient navigation assistance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GREATBUYATBESTBUY, Thank you for purchasing the Sony X90J! Good to know you had such an excellent shopping and customer service experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    It is a tv.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, makes for a bad table. Also don’t use it for a pillow fort because it falls down to easily. Not good for traveling. Difficult to take camping.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TvMountGuy,

      Thanks for sharing your 5-star review of the X90J TV. The legs of the TV is already designed to provide stability to the TV. The TV must also be placed on a solid or sturdy base for maximum stability.

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US