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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 67 Showing 1,321-1,340 of 1,712 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a large bedroom and this tv is great in my room. The remote buttons are a little small for older people who might like watching tv in the dark to change the channels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peace, we're glad you are enjoying our newest product in your room. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are always looking to make Sony better. Thank you for sharing your feedback with us. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great family TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this TV for Netflix and gaming. Works well in our basement. My son is now in his own space and very happy Highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mom2tech,

      You made the right choice! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The guy that helped us was awesome!! He was super knowledgeable, friendly, patient, kind and made everything we wanted happen, best experience in a long time buying a tv!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome, we're glad you had a great experience with your dealer in purchasing our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a new Sony 65" LCD. wanted a less expensive unit, but out of stock. So MGR matched that price!! Geek Squad install was very good...very pleased with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stevea2380, You've made a great choice! We're glad you feel that the price is worth it. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    65’’ Sony Flat screen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Generally meeting all expectations however audio issues exist on streaming services on some channels with voices not matching video for speaking broadcasters, media commentators, sound not matching up properly. Very annoying.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GBN032022, thank you for choosing and purchasing our product. We're sorry to hear that you have an audio issue with your SONY unit. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00026069

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl


      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch tv, sound bar and installation

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is wonderfully, salesperson, Jorge was very knowledgeable and kind, we would recommend him to everyone! Installer, Casey was also very kind and good at his job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv, we're glad you had a great experience with your installers. We hope you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    homeowner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We continue to be thrilled at the exceptional products and services we receive from Best Buy and hope to keep buying other products at this fine store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bebe, We're glad you had an amazing shopping experience! And thank you for purchasing the Sony X90J. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great Service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great team. They came in and set up everything, asked me where, how high, etc. Set up the TV mount, TV, sound bar and programmed everything. It was perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there!

      Thank you so much for sharing your awesome experience!

      It is really lovely to hear you are satisfied with your purchase and with the outstanding installation service of Best Buy.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5 Star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Laptop

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Laptop: setup- friendly- efficient: professional- informative. My questions were answered and Jacob was patient and knowledgeable. Very satisfied with the appointment!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Home Theater

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Service was fantastic and really happy with my products. Geek Squad helped answer all my questions I had and took me through a crash course of how to use all my news.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi House, Great! we're glad that you are satisfied with the service. We're also glad that you are happy to purchase your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Round Two

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it so much I am about to purchase a second. It has what I was looking for so getting other one is a no brainer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimG, we're glad you love our product! With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for your purchase! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Fabs picked

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fully satisfied with my picked. I'm glad the salesperson who helped me and suggested me this model plays prominent role in choosing this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi anything, we are thrilled to know that you are fully satisfied with your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Cons mentioned:
    Reliability

    Rated 1 out of 5 stars

    Worst TV ever owned!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Do not buy this TV! I almost never give negative reviews, but after not even owning the TV for 6 months, we have to buy a new one. I don't want to deal with all of the BS, so I would rather buy a new one. It is glitchy! It just shuts off on it's own, the sound goes in and out, if it works at all and doesn't require the TV to be restarted to get sound working again. It was so bad yesterday, that we started using our AppleTV box again, and now I can't get the TV to recognize the Cable Box and keeps defaulting to the Media Box. Please do yourself a favor and buy another brand, because Sony has clearly stopped focusing on quality.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Olliesdad,



      Thank you for the feedback on using your X90J 4K HDR Google TV. We're sorry to hear about the audio drops out issue and the TV shuts off by itself. This is definitely not the experience we wanted you to have in our product. Please allow us to help you and turn this into a better experience. If you haven't yet, you can isolate these issues by following the troubleshooting steps below.



      Verify if the TV turns off at regular intervals such as 30 minutes to an hour, or if the TV turns on or off when an HDMI-connected device is powered on or off:



      • If your TV turns on or off at regular intervals, such as 30 minutes to an hour, it's likely caused by power saving functions such as Idle TV Standby, On Timer, and Sleep Timer.

      • If the TV turns on or off when an HDMI-connected device is powered on or off, check the Bravia Sync settings.



      We'd also like to verify if the audio drops out issue happens from an internal app or an external device. If it happens when watching a content from an internal app, please make sure the app is updated. If still unresolved, the app can also be removed and reinstalled as an additional step.



      - Restart the TV using the power button on the remote control or the TV. To do that, simply press and hold the Power button until Restart appears on the screen, and then select it to restart the TV.

      Make sure that the input setting on the TV corresponds to the video output source.

      - If you have an external device connected on the TV, check the cable connection between the device and TV.

      - Disconnect and reconnect the cable. A bad connection may occur temporarily and cause this issue.



      If you're unable to resolve the issue, please follow the steps below for ways to contact us.

      May we contact you to help and get more information? If so, please email the below information to Sony E-support that you can find on Sony’s official website.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:

      Best Buy Username:

      Telephone Number:

      Sony TV Model Number:

      Additional Information regarding your experience with the X90J:



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.



      Sincerely,

      Jess Sony_US

  • Rated 5 out of 5 stars

    Install Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great and the installation was professional and your installers did a wonderful job and explained everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BK12, Thank you for sharing such an excellent shopping experience. We are glad that you are satisfied with your purchase and you are enjoying your new X90J Full Array LED 4K Ultra HD Smart Google TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank so much for leaving us such a wonderful review and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Bravia and Best Buy = Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great buying experience. The sales person who helped me was super knowledgeable, the installation at my home was quick and helpful, and I've loved the television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I want to love this t.v. so much, however, it's NOT what is advertised. I bought it 4 weeks and 3 days ago, and it goes black at times, also the volume disappears totally. The grains are awful and sometimes the whole screen is blurry, then it goes away. It's hard to pay almost $1,300. on sale, and it's not that great. I bought another Sony maybe 12 years ago, and it shows better. I also bought a Samsung t.v. a few months ago for $400., and it shows better consistently. Something is wrong and mis-leading!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, thank you for choosing and purchasing our product. We're glad you love our X90J. We're sorry to hear that you have picture and sound issue with your SONY unit. Please make sure the software of the TV is up to date. You can follow these links to isolate the issues:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00023579

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00032635

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Best TV I’ve ever owned.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for a great price. Replaced a Vizio with this and it’s much faster and doesn’t have any of the bloatware the other one did.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi schar2022, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravura

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony 65 inch Bravura is everything as advertised and more. The color clarity and sound are excellent and the Geek Squad we're as always excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi earlk, You've made an excellent choice! Good to know you're enjoying the picture clarity, excellent sound, and overall features of your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Happy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65” Tv is a great buy. Sales person was so knowledgeable and listened to our concerns when deciding what we needed to purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy, we're glad you are enjoying our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality of the video as well as how amazing the gMes look now too. Down side is it turns youru e on whenever it feels like it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jencfakarea,

      Thank you so much for the perfect star rating! We are so happy to hear that you are satisfied & you love the amazing picture quality- especially when playing games of our X90J.

      We are so sorry if you are encountering an issue. If your TV turns on by itself, please follow our recommended troubleshooting steps on this article to isolate and fix this problem:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00114471

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US