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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 68 Showing 1,341-1,360 of 1,712 reviews
  • Rated 5 out of 5 stars

    expecting good things

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my current Sony and expecting the same from this new model and size upgrade for me. Blaine at Raleigh Crabtree Valley did great job assisting me in choosing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rod927, Thank you for upgrading to your new X90J. Good to hear you had such a wonderful shopping experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Good tv but no OLED

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV wish it had more local dimming zones really noticeable with subtitles and loading logos if you play games still very tolerable though. Also audio is not that great would pair with sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt, Thanks for the review and for the feedback. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. You may check out the A90J Series if you're looking for an OLED model. You may check the link below to configure the picture and sound settings of your TV. https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09.html/ Hope this helps! Regards, -Craig Sony_US

  • Rated 4 out of 5 stars

    Good not great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV but returned it. Just didn't feel it was good enough in pic quality. Was wanting the X95 do go on sale but never did. Opted to just bite the bullet at get A80J OLED. If not gaming, best OLED on the market!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ripkin77,

      Thank you for the review. It is unfortunate that the unit had to be returned. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this feedback.

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this tv. We have a 55 inch and decided to get another, a 65 inch and stayed with the Sony as we never had an issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MCSR, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    best buy rocks

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    best buy products are always reliable; the service is impeccable and friendly. I can always depend on best buy for all my entertainment/electronic needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JIMIWIN03, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. Will recommend it for everyone looking to buy a great TV for personal and family use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, AndrewsA! We're glad that you enjoy your new Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. - Craig Sony_US

  • Rated 5 out of 5 stars

    Huge Disappointment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product Great Best Buy Isn’t On sale for $200 less than I paid. Found out three days after return date. Will never buy from bestbuy again. EVER

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bummer,

      Thank you for your review.

      While we are pleased you are overall satisfied with the great performance of our X90J, we are really sorry if you we're not able to avail the sale price of this model from Best Buy. To best assist you, we highly recommend contacting Best Buy support as they are best equipped to respond to your concern.

      For the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    TV purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An excellent TV that is beyond expectations. The professionalism and personal care given to us was more than anticipated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Walt,

      We appreciate the 5-star rating! We're glad the television exceeds your expectations. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 4 out of 5 stars

    Sony Yes, Google NO

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony TV itself is great. The Google operating system forced on you when you buy this TV (no one tells you about this) is invasive and irritating.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bilegs, We appreciate your feedback with this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EXCELLENT value on open box Sony. Able to purchase and then come back for pick up later. NOT set up yet so cannot yet review quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VMSn,

      Thank you for the 5-star rating! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Of all the tv’s I’ve researched, this had more than the others. Best choice I’ve made in purchasing electronic equipment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HDTV, we're glad you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 3 out of 5 stars

    The Sound is the Worst - Tinny

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I thought I would like this TV better than the X85J I purchased at the same time for another room. The pic is not as vivid and the color not as good with the 85J. The worst part about this TV is the sound!! Nothing but tinny and I've tried all the different choices multiple times. I bought both these TV's on sale but wish I'd just bought 2 of the X85J! This one was $400 more.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyX90J, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with the picture and sound on your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      For sound quality, please follow this link:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html?hl=sound+quality

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Television purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very pleased with the service and advice I received when purchasing a new television and sound bar. Both items has met my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicholas, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    My X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is excellent! After watching for awhile now, I wish I would have gotten on size smaller - it is a little to big for my room. I wish the sales person would have tried to guide me with my selection a little more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lenny, thank you for purchasing our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    The best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great service. Very professional and stopped to ask if I had any questions they could answer. Cleaned up after themselves. Very knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Newhome, thank you for purchasing our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    4K sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes great products n so satisfied with last sony tv I bought at Best Buy so naturally I went to Best Buy to buy my new 4K tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Russ, we're glad you like our newest product. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing TV, does not disappoint

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing TV, especially if you get it at a discount. It has all updated technology for next gen gaming. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jimmy,

      Thank you so much for the 5 Star review!

      We are really thrilled to hear you are happy and satisfied with the exceptional quality, features, price, and overall performance of your new X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for recommending our X90J and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Tired of reviews for the same product.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The T.V. is just fine. I'm real tired of your product reviews. This is the forth or fifth review you have requested. I will answer no more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 65inchTV, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Pretty good tv.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When I bought this tv, it, had a problem randomly turning on. But, with a firmware update it seems to have fixed the problem. Outside of that issue, its a great looking tv.y ps5 looks great on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Str8whiskey, That's great! We're very happy to hear that the latest firmware update resolves the power-related issue on your new Sony X90J. And good to know it works great with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great television. The tech that help me with picking the television was really good at his job. 5 Star rating. Thank you Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoBob, thank you for purchasing our newest product. We're glad you had a great experience with your dealer. We hope you are enjoying your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US