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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 69 Showing 1,361-1,380 of 1,712 reviews
  • Rated 5 out of 5 stars

    Sony TV i love.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I still have my other sony TV since 2009 i know my new one will also last a very long time. Just love my 65 inch sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dayzie, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    New Sony 65"

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is fine but was unaware of the Google affiliation and the fixed, as opposed to swivel, stand, like we had with our Samsung, has imposed some limitations for which we were not prepared.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Linda, Thank you for the 5-star rating! Good to hear you're enjoying your new Sony TV. We appreciate your feedback about the Google TV interface and fixed TV stand. As a suggestion, you can connect a Swivel-type wall mount bracket to this TV. The XR65X90J supports a 300 × 300 mm VESA wall-mount hole pattern so you can use a VESA compliant wall mount or swivel-type wall bracker attachment to this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Excellent TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and picture! The picture resolution is excellent and perfect for our Air BnB. Great quality at a good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amyrlong, we're glad you like the picure quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Deal on a Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Deal and Great Customer Service! They came out to our home and put a great plan together for our entertainment system...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HPYSHPR, we're glad you like our newest product. Enjoy your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Decent buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality is good and it works fine, was easily to put up just a little disappointing because on low-light you can see a stripe in the middle of the screen. But it’s hardly visible. It’s a good buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EmJaye, thank you for purchasing our newest product. We're sorry to hear that you have an issue with your SONY unit. Please follow this link to isolate and fix the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00032635

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Love our Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. We love Sony Brand because of the quality. We had another Sony in our previous home and it maintained good quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, we're glad you love our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Late Review.....just waited if TV was worth it!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You won't regret it!! easy set-up, built-apps, one of the best purchases i've done in a while!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MICCHECK, thank you for choosing and purchasing our product. We're glad you are enjoying your new TV! With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Polite

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Geek Squad is Professional!! Well mannered great knowledge abut technology all around terrific people. Thank You!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GreatCamera, we're glad to hear that you had a great experience with your dealers. We hope you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony > LG or Samsung

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    10 months later and this X90J still holds up. The menu could be easier to use but still a classic Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ish23, We're very grateful for this positive feedback! Glad to hear you're having a great time with your Sony TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Awesome Tv. Sony did well.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, 4k is sweet, great options for the price, Mr Kleg was great. Nothing but great service as always.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Timmer, Great! We're glad you love your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Just what I was looking for.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have not watched yet, but I'm sure it's great. This is the 3rd time I have done this review. But thank you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect, thank you for choosing and purchasing our product. We hope you enjoy your new TV! With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Best purchase ever!!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy, happy, happy with this TV. (It's actually much too large for my small bedroom, but I LOVE it!)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeeC,

      Fabulous! We are really thrilled that you are very happy with your new 65" X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Wonderful

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was extremely wonderful. I can’t even tell you how many times I was in at Best Buy, and then I finally made my decision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Lenny, We are glad to hear your wonderful feedback. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Vincent Sony_US

  • Rated 4 out of 5 stars

    To OLEA or not

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great technical service from the guys on the floor. Price was an issue, but my last OLED Bravia had increased in proce too much, soo the alternative LED 65" was good alternative and priced better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome Upgrade

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV. I was helped with this purchase by a highly informative rep.She was amazing and glad we chose this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vinny,

      Great! We're glad that you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    65” Sony Bravia google smart tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv,good price, fast shipping. Best Buy is one of my favorites stores. If it you want quality go to Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bestsonytv, Awesome! We're glad that you like the TV quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV once mounted! Definitely good if you have a room with a lot of natural light, you can watch during the day.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jetsevo4, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Happy viewing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv took a bit to set it up, it has many features I have to learn. Such a great upgrade for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tomicon, Nice! We're glad you like your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture, easy-to-use.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I initially purchased an LG TV from Best Buy, poor choice. I returned it for a full refund. Great choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErieBob, We're glad that you like the ease of use and picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Good for the Price compared to Samsung q80A

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Motion rate is great and compared to the q80 that doesn’t have the anti glare panel this one does and it makes for a great tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello leboof, You chose the best TV brand. Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. By precisely balancing the light output across the screen, dimming some areas, and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Thank you for choosing Sony! -Vincent Sony_US