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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 71 Showing 1,401-1,420 of 1,712 reviews
  • Rated 5 out of 5 stars

    Cat go wrong with a Sony!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really am happy with my purchase. Great Sony TV for the money. I had great customer service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gran, Excellent! We're very pleased to hear you had an amazing customer service experience and you feel that your new Sony X90J is worth its price. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Call Solomon

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The only problem I have with this Sony 65 in Broadview was every time I change the channel the audio skip and then come back my Samsung never did had this problem

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raspberry, We're sorry to hear this issue. We apologize for the inconvenience. What type of connection is being used between the TV and external audio device? You can isolate the issue by following the troubleshooting steps from this link: https://www.sony.com/electronics/support/articles/00200862.
      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    RHicks

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv what an experience! It was a Christmas gift for my husband and he absolutely loves it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RHicks, we're glad you and your husband love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    New Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love, Love, Love the TV. The installation service that Best Buy had was the literally "the best"....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MeMaw, We are so glad to hear that you are happy with your new TV! We are also happy to hear that you like the TV installation service! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Rated 5 out of 5 stars

    Highly recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing choice to go for this tv. Works perfectly with a ps5. Very good contrast and bright for well lit rooms!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Farooqiwalid, Great! We're glad that you like the picture quality and the TV works perfectly with your console. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Easy to set up. I bought for my senior in-laws and they are able to use without technical problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sknows, we're glad your in-laws like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. This is my second one so far. It allows you to do a lot when it comes downloading different apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MoonMan, Excellent! We're pleased to hear that you are loving your second TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sweer TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV at an even greater price! Needed something new for my PS5!Couldn't be more pleased!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsonite51, Great! We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Home theater

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Home theater was a little bigger than we expected but we made it work. Overall great purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TxStar, Nice! We're glad you are happy with your purchase! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Installers were very courteous and neat and got the job done in a timely manner. Love the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gene, Great! We're glad that you love the TV quality. We're also happy to hear that you are satisfied with the service. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    This is the one to get!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing value full array LED TV. All the features of a high end Sony without the price bump.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TechDad, we're glad you like the features of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Cons mentioned:
    Remote

    Rated 3 out of 5 stars

    Sony 65" TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Added sound bar to help senior with hearing loss. Remote control is not backlit; button's color wears off quickly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UpgradedfromJ85series,

      Thank you for choosing and purchasing our BRAVIA XR X90J Full Array LED TV.

      We're sorry to hear that the buttons on the remote wears off quickly. We appreciate your feedback as it helps us improves our products.

      If there's anything that we can help you with, please don't hesitate to email us with the below information at socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!



      Sincerely,
      Erin Sony_US

  • Rated 5 out of 5 stars

    my new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv has lived up to my expectations....it is bigger than i realized....totally satisfied.....

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi satisfied,
      Awesome! We're happy to know that we were able to meet your expectations with your new TV. Your satisfaction is our top priority. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Impressed

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im more satisfied in my purchase the more i watch it. Its as good at home as it is in the store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello John,

      We appreciate the 5-star rating and we're glad you're satisfied with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Mynew65inchsony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Squad was wonderful. They were prompt, neat and very helpful in explaining everything to us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ournew65inchsony, we're glad you to hear that you had a great experience purchasing our newest product. We hope your are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Isuue filled Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I returned this TV. It kept flickering and could not connect to ports. It had a beautiful picture when it showed,

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Klubklue,

      While we are glad to hear that you liked the picture of your X90J TV, we regret to hear that you also have issues with it and that the unit had to be returned. This is usually not the case with our premium TVs. There are many possible reasons why you had that issue with our BRAVIA TV. It could be because of an unsecured connection of inputs, etc. You just need to make sure that the cables are plugged properly, including the power cable. We also recommend updating the firmware of the TV improve the performance of the TV. We are sorry about your experience. In case you have other concerns, you can send us an email at socialsupport@am.sony.com.

      We hope you will consider Sony again in a future purchase.

      Thank you,
      -Craig Sony_US

  • Rated 5 out of 5 stars

    Amazing 4K TV by Sony!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Sony TV and wow! I am amazed at the resolution displayed on this set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JunkEarBuds, we're glad you like your new TV! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony, 65" BRAVIA XR X90J Series LED 4K UHD

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are loving our Sony 65" Bravia LED 4K television. It's everything we hoped it would be.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ginmcd, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    4K is great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 4K is great. Live sports are disappointing in HD, hopefully we'll have 4K live sports sooner than later. The speakers face odd directions as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bulldogs1402,

      Thank you for the feedback and we're glad you like the 4K picture quality of the TV. The picture quality will depend on the source that you're playing. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Love this tv!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv! Everything from the purchase to delivery was amazing! Best Buy never disappoints!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Cole,

      Fabulous!

      We are so happy to hear you love your new X90J. We are also delighted to hear you are satisfied with the exceptional customer service of Best Buy.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US