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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 73 Showing 1,441-1,460 of 1,712 reviews
  • Rated 5 out of 5 stars

    Sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An awesome tv and great connection to my cable and streaming services

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zamboni4015, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very satisfied with the TV but the Geek squad was even better and deserve an A+.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oakridge, Thank you for the great feedback and good to know you had such an amazing customer service experience. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV !!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As always Sony one of the best Brands. The incorporation of Google TV is a game changer,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nelpiero84, Great! We're thrilled to hear that you are enjoying your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    More than I bargained for

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve never been sexually attracted to a television before but here we are.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice Michael! We are so glad to hear that you are happy with your new TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Rated 5 out of 5 stars

    Mrs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The experience buying the TV was important to me. The differences between was great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Catmama, we're glad you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Great Television,But

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent televison. But the sound quit working the second week. Unpluging for a minute then reconnecting the power has worked in solving this issue so far.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Booyah, Awesome! We're glad to hear you were able to resolve the audio issue you had with your TV. But, should you need further assistance, please contact our product support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US.

      Or email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Manager Aaron is disrespectful

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The manager Aaron at the rockford location is extremely arrogant and disrespectful

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and great customer service will return to purchase another ASAP

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyNewTV, we're glad to hear that you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV . Had it for a year now and there has been no problems at all .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi maiyang, Great! We are so happy to hear that you are enjoying your X90J TV! Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Rated 4 out of 5 stars

    Not compatible with Direct TV stream

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. Not sure the price justifies the product. Does not work with Direct TV stream so wish I had known that ahead of time.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marcus1364, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with your SONY unit. You can stream on Direct TV stream app to your Sony Smart TV using your smartphone through Apple AirPlay or Google Cast. You can check these links for more details:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00240540

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00135368

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65inch is great

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The screen is clear and bright. Though 65 inch screen might be too big for room but it’s great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Best! Thank you so much for sharing your honest review with our X90J! We are truly happy to hear you are satisfied with the superb performance- especially the clear and bright picture quality of this TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5 Star rating and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous tv. Very responsive. Make sure to update the tv before using with a game system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shadead, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Not bad

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv. However, when downgrading from an OLED, the picture didn’t compare. I ended up taking it back and getting the A80J. Worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phteven,

      Thank you for the review. It is unfortunate that the unit had to be returned. The X90J TV allows you to set the picture mode to game while using 4K/120Hz. With 4K/120Hz, you'll achieve increased frame rate significantly benefiting high performance 4K gaming and the dedicated Bravia Game mode enables reduce lag and optimize performance in every frame rate. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great set up along with team setting it up ,professional and on time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hotdog, we're glad you like your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Tv installation

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV sound bar and the installation by the geek squad was an awesome deal thank you very much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv, We're very grateful for this positive feedback! With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Great Product Knowledge

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent help from staff. Very knowledgableabout the Sony and Samsung brands of TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Astroman716, we're glad you hear that you had a great experience with your dealers. We hope you are enjoying our newest TV. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All Sony products are 5 stars! Everything they advertise!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JDPSR, we're glad you like our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank your for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv have a Playstation 5 and whant to gep everything with the same brand

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnnynosealoka, we're glad you love our newest product with your PS5. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are looking forward to another TV purchase, and thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent TV for those who do not want to risk buying an OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ReviewsMcReviewerson, Great! We're glad that you lare enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I would highly recommend this TV to anyone seeking a new television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edward, Awesome! We're glad you like our product! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US