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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 78 Showing 1,541-1,560 of 1,712 reviews
  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great and the picture is beautiful! I would recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Am14, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does load some apps and shows. My other tvs play them just fine. Not much storage on tv for apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tvguy, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with your SONY unit. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00155548

      If the storage capacity of your TV is insufficient, you can move downloaded apps to an optional USB storage device to free up space. Please follow this link

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00223233?model=XR-65X90J&category=televisions-projectors-lcd-tvs-android-

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Great tv once you get the settings right

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took a while to get the picture just right. I would have given it a 5 star if it was easier to navigate the settings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Judy, we're glad you are enjoying our newest product. We're sorry to hear that you had an issue with your SONY unit. It is recommended following this link when adjusting the picture quality of the unit:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    I like it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It more than exceeds my families expectations. I love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clay, we're glad you and your family loves our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Nice Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. Bright and clear. The feet are very thin and far apart so be sure that it will fit on your stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 8675309,

      Fantastic! We are really thrilled to hear you are satisfied with the incredible picture quality and overall performance of our 65" X90J. We appreciate your input with its supplied TV stand.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The purchase was great, the customer service was a terrible 1

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you so much for the 5 Star review and feedback!

      While we are thrilled to hear you are satisfied with the overall performance of your new X90J, we are so sorry if the customer service did not meet your expectations. We will have your input noted as we always strive for the best customer experience.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with this. I wish it was Amazon instead of Android

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeeBee, We're very grateful for this positive feedback! Good to know you're satisfied with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase for a great nice. Great customer service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BMetz, we're glad you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Low quality picture not clear. Bright, but not cle

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not happy with this tv, picture quality was bad. I traded it in for an insignia which was less thelan half the cost and had better picyure quality and use. I would not recommend sony, unless you buy the top end model as this model was overpriced and lower quality picture.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TvGuyed, thank you for choosing and purchasing our product. We're sorry to hear that you have an issue with the picture quality of your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please follow this link for more details:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=picture+quality

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    thank you

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    nice television good for my movies and games good size hahahhah

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi buyer, We're very grateful for this positive feedback! With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Sony 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv great price great value!! Bb. If. Bb mmmmm

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi nicey, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    tv stand

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Like the availability of the various channels. Nice features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuliusL, We're happy to hear that you love your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. -Craig Sony_US

  • Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for movie and gaming. The display is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bumo01, Thank you for giving the product a perfect rating! We're thrilled to hear you like the excellent picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Love my purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. I've had several Sony's and this one doesn't dissapoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi grbec22, Awesome! We're glad that you are loving your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great Service

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nathan knows his TVs. He explained and answered all our questions!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RubySue, we're glad you had a great service from your dealer. We hope you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Overall a great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality and the perfect size/length for the placement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NtotheL75, we're glad you love the quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid tv. Great picture. Turned out well, very pleased overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, we're glad you are enjoying the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for my bedroom and have been very pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jimp, we're glad you are enjoying our product in your bedroom. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv with speaker but sometimes google tv system lagged.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nice, Thank you for taking the time to review the X90J. To improve the performance of the TV, please ensure your TV has the latest firmware installed by going to Help > System Software Update > Software Update. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The young man who helped us select the TV was very helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goodchoice, we're glad you had a great experience purchasing our newest product. We hope you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US