Customer Ratings & Reviews
- Model:
- XR65X90J
- |
- SKU:
- 6453208
Customer reviews
Rating 4.7 out of 5 stars with 1712 reviews
(1,712 customer reviews)Rating by feature
- Picture Quality4.8
Rating 4.8 out of 5 stars
- Sound Quality4.5
Rating 4.5 out of 5 stars
- Brightness4.7
Rating 4.7 out of 5 stars
Customers are saying
Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.
This summary was generated by AI based on customer reviews.
Rated 3 out of 5 stars
Ok
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Ok it is really ok . We like the tv. Giid quality
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Naok, we're glad you like our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl
Rated 4 out of 5 stars
Happy customer
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Happy with tv we purchased for installation. Looking forward to enjoying purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Dws11als, we're glad you are happy with your purchase. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl
Rated 1 out of 5 stars
Total disappointment
||Posted . Owned for more than 2 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I will never buy another Sony tv again!!! We had it only 6 months before it started to get a dark spot in the middle of the screen. Sony sent a “tech” to our house to bring a new tv. The second tv lasted only 6 days.
No, I would not recommend this to a friendRated 4 out of 5 stars
SONY 65 inch tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.not typical SONY quality but overall for the price I expected more
I would recommend this to a friendBrand response from SonyListens
Posted .Hi meathead, Thank you for sharing your feedback with your Sony X90J. We want to know more about your concerns about your Sony TV so we can better assist you. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the X90J:
We appreciate you and thanks again for shopping Sony!
Sincerely,
Sam
Rated 4 out of 5 stars
Sony Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture. Easy set-up. Sometimes a glitch with the remote.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JLretired, we're glad you like the ease of setup and picture quality of our product. We're sorry to hear that you have an issue with your SONY remote. Please follow this link to isolate the issue:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00006827
If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you. ~Earl
Rated 4 out of 5 stars
Review
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I had to make some adjustments to gain a clearer picture. So far, so good.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Informed, thank you for choosing and purchasing our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. ~Earl
Rated 4 out of 5 stars
SOny
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I jst nreee to type 50 charagers so I cna get my start point for Best Buy
I would recommend this to a friendRated 3 out of 5 stars
Review of my new tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My new Tv is a good buy, reasonable price. My pic quality was not up to full expectations. But I enjoy the tv. The sound is also not what I expected. I guess that y they try n sell u the sounding bar that cost more than the tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Rowe,
Thank you for choosing and purchasing Sony X90J Full Array 4K Google TV. It's unfortunate to hear the picture and sound quality of the product did not meet your expectations. If you are watching from an external output like a cable box, please make sure that you have enabled the Enhanced Format setting on the TV. When you watch 4K picture with High-Quality, use a Premium High Speed HDMI Cable(s) that supports speeds of 18 Gbps.
We have some good information about watching high resolution HDR pictures on your Google TV: https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-02_30.html
The quality of the source is also a big factor in getting an excellent picture and sound quality. Having said that, picture mode settings provide preset adjustments for the type of picture you are viewing. Picture settings also allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your Google TV.
Despite your concerns, we're glad that you appreciate the reasonable price and overall performance of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for sharing your feedback! -Jess
Rated 4 out of 5 stars
Ms. Beckner TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is great but does have an issue with channel 6 voices breaking up
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sbeckner, we're glad you like our product. We're sorry to hear that you have sound issue when watching TV. You can follow this link to isolate the issue:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/08-04_05.html
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl
Rated 4 out of 5 stars
Sony xr x90j
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture quality not as good as described by Best Buy salesman.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi mbloy, thank you for choosing and purchasing our product. We appreciate your feedback regarding the picture quality of our product. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html
With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl
Rated 4 out of 5 stars
Sony $$$ for name
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Not exactly all that was promised. Pixelation on fast camera motion
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Deluso,
Thank you for the review. Please be assured we take this feedback very seriously and continuously strive to improve our products. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!
Regards,
David
- Pros mentioned:Picture quality
Rated 2 out of 5 stars
Questionable Quality Control
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, but mine has horrible vertical banding. I find this disappointing because I watch a lot of sports and it can be quite distracting. It's as if some of the led strips are brighter than others. Wish there was a fix.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Razoroback,
Thank you for choosing and purchasing our X90J Ultra HD Smart TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.
The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV. If you should find this affects your enjoyment, here are few adjustments that you can do to minimize this condition. Check the link below for more details.
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00030311
If you need further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
David
Rated 4 out of 5 stars
Tv
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv for the money!! Especially while it was on sale!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Scottyk, Fantastic! We're glad to hear you feel that the X90J is worth its price. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam
Rated 4 out of 5 stars
Ms
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Absolutely love the TV. Smart product to this era.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gammie01, we're glad you love our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! ~Earl
Rated 3 out of 5 stars
My X90J is making me mad...
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.https://youtu.be/luidlyntW-c Im taking a star off for every time I have to reset or unplug the TV to enjoy it. This TV might earn zero stars after the Canelo fight on the 8th. I am tired of having to work just to watch TV.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BestBuyFanBoy, We’re sorry to hear you did not have a great experience with the TV. We apologize for the inconvenience. We'd love to help you isolating and diagnose the issue. To isolate the issue, you will need to set the TV HDMI Signal Format to Enhanced format for your source device to recognize the 4K 120Hz capability of the TV. Make sure your device is connected to the HDMI 3 or HDMI 4 input on the TV using the supplied Certified Premium HDMI cable.
1. Select Settings → Watching TV → External inputs → HDMI signal format.
2. Select the input the device is connected to (either HDMI 3 or HDMI 4), and then change the setting to Enhanced format.
If you are unable to resolve your concern, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the X90J:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!
Sincerely,
Jay
Rated 1 out of 5 stars
Too many problems.
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I received a lemon. After several Sony Bravia TV purchased throughout the years, this tv and all of its issues has forced me to move to the Samsung brand of TVs going forward.
No, I would not recommend this to a friendRated 4 out of 5 stars
Sony 65” Television
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Nice looking with a sleek design. Colors are nice.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Realreview, Great! We're glad that you like the picture quality and TV design. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin
- Cons mentioned:Reliability
Rated 2 out of 5 stars
Died quickly, wasn’t impressed.
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Stopped working after one week. In all fairness I think I got a lemon but not impressed with this tv for the price. Buy an Oled instead if you can or an LG.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RoaringLions,
Thank you for sharing your experience with us. We're sorry to hear that we were not able to meet your expectation and issue where the original TV stops working after one week. This doesn't happen often and not the experience we want you to have with us. Your feedback is greatly appreciated. May we know the problem with the replacement TV so we can isolate the issue and do the best possible for you?
May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We appreciate you and thanks again for shopping Sony! - Kris
Rated 1 out of 5 stars
WiFi Issues Makes This TV Unusable
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Worked for about a month before experiencing ever-worsening network issues that, after having done some research, are widely shared between users. This TV and many other newer model Sony’s intermittently disconnect from WiFi and the issue can only be resolved by hard resetting your TV in the middle of whatever you are doing. In my case, every five minutes. This makes the TV completely unusable unless you are using an external streaming / gaming device. Don’t buy this TV - if you do - return it ASAP. Sony customer service told me there’s nothing they will do for me until a software update on some unspecified date is released, and who knows if that will even work. Until then, they advised me to keep doing what I have been doing. The real kicker is: I BOUGHT A 2 YEAR EXTENDED WARRANTY. Don’t buy this TV unless you plan on not using it.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi wyyy, We are sorry to hear that you are experiencing issues with your Sony XR65X90J TV. We'd love to troubleshoot the issue and make this a better experience for you. In the meantime, please follow our related TV article link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00184183
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
Regards,
Carl
Rated 3 out of 5 stars
Sound needs work
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Disappointed in sound. When tv goes to SD the sound goes down when it goes back to HD the sound comes way up. One network the sound goes in and out.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Disappointed ,
Thank you for sharing your feedback on using your X90J Full Array LED 4K Ultra HD Smart Google TV. We’re sorry to hear your you are experiencing some audio issues. We’d love to help you troubleshoot your problem by isolating your sources and understanding your connections. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. The software update improves the performance of the TV and includes key features, applications, bug fixes.
Some of these issues can be fixed by simply restarting the TV. To do that, simply press and hold the Power button until Restart appears on the TV screen, and then press Enter to restart it. Sound quality also depends on the signal and content. As a suggestion, you can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Android TV which best suits you. For more information on how you can enhance your listening experience check the Adjust Sound Settings on your Android TV. Also try playing a different source to confirm the issue.
The sound quality may improve if you change it in [Sound] under [Settings].
Press the HOME button, and select [Settings] — [Display & Sound] — [Sound] — [Sound mode], and adjust [Sound mode] or [Sound customization].
For more information, please visit the link here: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html
If the issue is still unresolved, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90J
We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to you to resolve this matter.
Thank you for the feedback and for letting us help assist you.
Sincerely,
Jess

























