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Customer reviews

Rating 4.8 out of 5 stars with 1847 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,847 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, great sound. TV has a lot of features, like an alarm clock that we use daily. Definitely worth the purchase. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mayra!
      Thank you for your wonderful feedback! It is fantastic to know you’re enjoying the picture quality and sound of the XR-65X90L.

      This TV comes packed with smart features like the daily-use alarm clock, voice control and the Cognitive Processor XR that enhances every detail for an immersive experience.

      Thank you for selecting Sony. We appreciate your recommendation!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very impressed!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just purchased 3 65-inch X90L TVs on Black Friday, 2023. The image of this LED/LCD panel is impressive. I am coming off the Sony X900H 65-inch panel I purchased from BestBuy back in 2021. The image of the X90L is head and shoulders above the X900. The X90L has a slimmer body than the 900H and it is thinner. It has a maximum of *85 dimming zones compared to the 900H which has 30 zones according to the RTings.com review (It might be thinner than the 900H but it is definitely heavier,) The image does not require a lot of adjustment either in my opinion. It is so life-like, you could almost sunbathe in most sunlight scenes. The only two things I dislike about it is the Sony Logo, it's off to the left. It should be centered. My other complaint is the small remote with the hotkeys and numeral keypad removed. You have to fish through sub-menus to get through basic functions which is unnecessary. I upgraded remotes, I bought the metal remotes with backlit numeral keys with the convenience of the hotkeys. The clicky haptics on the metal remote is satisfying to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi carltonsle,

      Thank you for the purchase! We're glad to hear that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Live the picture quality and speed. It’s in my living room and a great addition to the room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CindyA,
      Thanks for the great feedback! It brings us great joy to hear that your new XR-65X90L TV is a perfect fit for your living room and that you're loving the performance.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    65” Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colors, darks & black are very good. No problems with glare or low light in room. Remote is adequate and work well with Comcast equipment (TV Box). The sound a very good compared to most flat screens the front facing speakers make a huge difference

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mart,

      Amazing! We're glad that you like the sound, picture quality, and remote functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Product Recommend to anyone.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality all around. I could be more amazed with the response time and picture quality. Sony truly outdid themselves with this product. Has great sound just with the tv but I paired mine with the Sony sound bar and It made it feel like an IMAX theater experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarriusP, thank you for sharing your experience! We're delighted to know the Sony X90L is exceeding your expectations with its exceptional picture quality and swift response time. It's also great to hear that even the TV's built-in sound is strong, and that your Sony soundbar truly completed that immersive IMAX theater feel. We appreciate your detailed feedback, and thank you for choosing Sony! Regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony BRAVIA X90L 65 inch.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing. Coming from a Vizio TV that was 5 years old. This Sony is by far a much better quality TV. The colors are vibrant the layout of the apps on the main screen is easy to use. I would recommend this TV to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulioU,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent entry level TV! Picture quality and brightness are really good. I like how all the HDMI port are in like, unlike the OLED that have some facing down and some facing to the side. Also very easy to wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosT, Thank you for the amazing review! Glad you appreciate the excellent picture quality, brightness level, accessible HDMI ports, and ease of installation of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My new favorite!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is my new favorite!! Coming from Samsung and LG, this Sony TV is outstanding. Picture quality is fantastic, especially with 4k blue ray movies! A must buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisR, thank you so much for taking the time to share this fantastic feedback about your new X90L! We are absolutely thrilled to hear that you are enjoying the picture quality so much, especially when watching your 4K Blu-ray collection. It sounds like a truly immersive experience! Thanks for choosing Sony! Best, Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is fantastic. Great picture and sound. Easy to stream.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JTaylo,
      Thanks for sharing your thoughts with us! We are really happy to hear that your new XR-65X90L TV is working out so well for you. It’s great to know that you are finding it easy to jump into your favorite shows with such a clear picture and sound.

      Thank you for selecting Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia 65"

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the features, especially the gaming feature which helps my gaming experience. I love that it has VRR which helps the gameplay a lot and the custom crosshair which is amazing. The picture quality is spectacular it is so clear that it looks like the characters can come out of the tv screen. I would like to also mention the S2000 3.1ch soundbar the audio is the sound is crisp and it feels so real

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LemuelA, we're glad you love your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After having this TV for six months, we can say that is definitely a great TV. We enjoy the crisp images and quality. Highly recommend getting this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MakalahV,

      We're so glad to hear that. Thank you for sharing your 5-star review and for recommending your Sony BRAVIA TV after six months of enjoyment. It sounds like the crisp images and outstanding quality have really made a lasting impression, and we're delighted that the experience continues to impress!

      Thank you for choosing Sony—wishing you a rewarding day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV HIGHLY recommend Sony for life.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my first Sony purchase. Needless to say I am very happy with purchase. If you aren’t able to grab an Oled or Qled, this is the one to get. Color, brightness, sound, everything is perfect. In due time I plan to purchase another in a smaller size for bedroom. This is also a Google TV which is a plus and is best software. Do not pass on this TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElijahS,

      Awesome! We're happy to hear that you like the picture color quality and sound of the TV. We're glad to hear that you're happy with your purchase and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Worth for price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good pucture quality, movies on bravia core with imax enabled are treat to watch. If you are looking for a good tv at reasonable price , its definitely good choice than buying expensive oled tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ananda, Amazing! We're thrilled to hear that you like the picture quality of your TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sonny Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the tv. The quality is very good for the price. I would recommend this to anyone looking for a tv. Also it's a smart tv so you do not need a fire stick

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Rodney!

      We are so pleased to hear how much you love your XR-65X90L television and that you feel it offers great quality for the price. It's truly rewarding to know that you would recommend it to others. We also appreciate you mentioning the built-in smart TV features, which we designed to provide a seamless and convenient entertainment experience right out of the box.

      Thank you again for being a Sony customer and for sharing your experience.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Watch this.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A beautiful picture. Stunning. Great clarity, contrast and color. Great buy. Not a fan of the Google feature but I worked around it easily enough.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, PatrickE!

      We're so glad to hear you are enjoying the beautiful picture on your XR65X90L TV, and that you find the clarity, contrast, and color to be stunning. We put a lot of work into the XR Processor to deliver lifelike visuals, so your feedback is very rewarding.

      We also appreciate your honest comment about the Google feature. It's great to hear that you were able to easily work around it to enjoy your new TV.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Home TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Great size and clear picture. It’s also compatible with my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamOcasio,

      We're so pleased to hear you love your BRAVIA XR X90L! It’s great that you're enjoying the excellent picture quality and size, and we're especially glad it's providing a seamless, compatible experience with your PS5.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Sticking with Sony forever!!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a LG 55” which was doing me justice with 120hz for gaming. I wanted to upgrade but was nervous a larger tv wouldn’t fit on my dresser (which it barely fit) but i didn’t care. I immediately fell in love with this tv after not so much liking that it was a google tv and expect it to be pure Sony in and out, the tv of course paired with the PS5 as expected and it auto syncs to any device once plugged into a hdmi. With 4 hdmi port (2 of which are 4K earc) 2 usb ports and so much more, this tv is everything i could want in a tv. So many different picture modes depending on which hdmi and device you’re using, you’ll get certain presets if you’re using streaming services, when you’re in game mode, using a firestick etc. speaking of game mode there are so many features in game mode to help with getting everything precisely how you want it (VRR, Blacklight, reticle on/off, etc.) I will be looking into the new lineup Sony just rolled out thanks to this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey DarrellR, thank you for your enthusiastic review of the Sony XR65X90L TV!

      We're thrilled to hear about your positive experience and how the TV has enhanced your gaming setup. We understand your concern about it being a Google TV rather than a pure Sony TV. However, we'd love to share a few benefits of Google TV to help ease your concerns:

      Google TV offers a seamless experience by integrating your favorite apps, movies, shows, and live TV, all organized just for you based on your viewing habits. It allows you to discover new content easily and provides recommendations tailored to your preferences. The built-in Google Assistant can help you find movies, answer questions, control smart home devices, and more, providing convenience right at your fingertips.

      As you mentioned, the TV pairs effortlessly with the PS5, automatically activating the Auto Low Latency Mode (ALLM) which ensures a smooth and responsive gaming experience. Additionally, features such as VRR (Variable Refresh Rate) and various picture modes enhance your visual experience, keeping everything precisely how you want it during gameplay.

      Thank you for considering exploring the new Sony lineup. We are confident that you'll find more models that meet your high expectations. If you need further assistance or information, please don't hesitate to reach out.

      Enjoy your new TV, happy gaming and thank you for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony FALD TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed to upgrade our 12 year old family room Sony Bravia TV, Naturally, I decided on a Sony. Since the old one served us well (now occupies a spare bedroom), I decided on another FALD (Full Array Local Dimming) led Sony. It’s great, and at $999 on sale the value can’t be beat. I cannot comment much regarding the sound as it is hooked up to a 9 channel surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FunDaddy,

      Thank you for your thoughtful review!

      We’re delighted to hear that your new Sony BRAVIA XR X90L LED TV has exceeded your expectations and that you’ve continued to trust Sony for your home entertainment needs.

      Thank you for your loyalty to Sony—enjoy your new TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Excellent 4k TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Two years I've had this TV and it's probably one of the better purchases I've made when it comes to TV's. OLED is the way to go. The settings are easy to navigate, and as a smart TV goes, it updates the firmware if you so desire it to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyS!
      It is truly wonderful to know that after two years, your XR-65X90L TV remains one of your favorite purchases and that you find the interface so easy to use.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Fantastic picture - easy setup!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were set on getting an LG but the picture on this Sony is so much better than the LG. Our first smart tv and only connected wirelessly thru satellite. Very easy to setup and also mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Cjnewk, We are happy that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US