Customer Ratings & Reviews
- Model:
- XR65X90L
- |
- SKU:
- 10101603
Customer reviews
Rating 4.8 out of 5 stars with 1854 reviews
(1,854 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.9
Rating 4.9 out of 5 stars
Rated 2 out of 5 stars
Mehhh
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV kept loosing connection to internet. I’ll be getting a replacement in the next few days and fingers crossed that I have a better experience.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi AlishaM,
We are really sorry if you had encountered a network connection issue with your XR65X90L and it needs to be replaced. This is certainly not the experience we were hoping you would have. Please be assured that we take this very seriously and continuously strive to improve our products. We are hoping that you'll have a great experience this time with the replacement TV. For any network connection issues with the TV, we always recommend performing our suggested troubleshooting steps on these articles:
https://www.sony.com/electronics/support/articles/00184183
https://www.sony.com/electronics/support/articles/00151038
If there's something we can do to help or you may need more information/technical assistance with our product, please feel free to message us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:
Name:
BestBuy Username:
Model Number:
Issue:
Telephone Number:
We value you, and thank you for choosing Sony.
Sincerely,
Romeo
Sony Social Support
Rated 3 out of 5 stars
Not my favorite
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I changed this TV to another one since I was looking for something with a brighter screen and better resolution.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JackelynT, We're sorry that you are not impressed with the TV's picture quality. We hope that you'd still consider our product in your future purchases. Thanks and regards, -Craig
Rated 3 out of 5 stars
Not impressed
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was not happy or impressed with the picture. Did nut live up to its billing, to me.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi OdusS,
We apologize if our XR65X90L didn't live up to your expectations. This is certainly not the news we'd like to hear from you. The picture quality usually depends on the signal and content. You may experience a lower quality picture than specified for your TV for several reasons. To experience the highest quality picture on your TV, the video source should be the same quality (HD, 4K, etc.) as specified for your TV. While we are not sure what device/streaming application you are watching, you may try adjusting the picture settings of the TV according to your preferences and see if it improves your overall viewing experience. For instructions, please refer to the following links:
https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html
https://www.sony.com/electronics/support/articles/00190409
I hope this helps.
With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:
Name:
BestBuy Username:
Model Number:
Issue:
Telephone Number:
Thank you for choosing Sony!
Best regards,
Romeo
Sony Social Support
Rated 1 out of 5 stars
Disgusted
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is great if I got any channels. I went from 69 down to 8. Best Buy wants to charge me every time to fix the problem. Disgusted and won’t buy from them again
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
I would recommend this to a friendRated 1 out of 5 stars
TV Quite after 78 days
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Quit working after 60 some days.....Best Buy did not step up and replace it sine it was over 60 days. I have Best Buy Total Tech Warranty and they only allow up to 60 days for an exchange. Sad since I bought brand new dishwasher, stove, refrigerator, washer, drawer, 2 TV's a new Pioneer receiver etc. A ton of money all bought at Best Buy only to find out I have to go through Sony now. I will NEVER buy anything again from Best Buy.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi AllanS,
Thank you for your time writing this review. We're sorry to hear the trouble that you are experiencing with your BRAVIA 8 TV not working properly after 78 days from the purchased date. This is not the buying experience that we want our customer to have. We'd like to review your file to know a little bit more detail about the situation you faced with the TV and best assist you. Many issues can be fixed without a repair.
If you haven't yet, we do have troubleshooting steps that may help resolve some issues, especially if your TV has no picture, no power, or the LED light blinks or flashes red. You may refer to the helpful link below. Test if your TV functions properly after performing each step.
https://www.sony.com/electronics/support/articles/00153674
Sony commitment to customer satisfaction is our top priority. Please note we have a customer hotline that is happy to assist you and help troubleshoot any concerns you have, and your TV has a 1-year warranty from the date of purchase.
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Jess
Rated 1 out of 5 stars
Quit in 38 days
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Replaced a Sony tv that was only one year old and quit , with this tv and I bought it on Jan17 , on feb 25 sound quit on it , so I unplugged it then plugged back in now it won’t come on at all. Right red flashing lights, called Sony said there was no reset for it probably a bad board. Going to store today to talk to store manger and see about getting replacement. So two Sony tvs quit in 13 month period . Sony used to be my go to on electronics , but there quality is definitely not what I’m used to.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi AnthonyR,
This is not the experience that we want you to have. We would like to know more about what happened and review your file. We also want to make sure that everything is handled accordingly. Please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
Rated 3 out of 5 stars
Over rated
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My channels freezes up..some the picture is clear n vibrate,other channels it awful.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello ViggieC,
We regret to hear that you're not pleased with the TV. We appreciate you for providing this feedback. This will help us improve our products. Please allow us to help and turn this to a better one. For optimum performance, it is recommended to keep the software version of the TV up-to-date. Does this happen to your cable channels or over the air antenna channels. You may find this link helpful.
https://www.sony.com/electronics/support/articles/00167132?utm_source=glean
We'd like to make sure you are taken care of. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
BBY Username:
Telephone Number:
Model Number:
Additional Information regarding your experience with the X90L:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Marco
Rated 1 out of 5 stars
Terrible for Video Games/Panning shots
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For what I paid, I should have chosen the cheaper TV. This Full Array screen has so much clouding, uneven greys, like weirdness in skies and panning shots. I've seen people call it a dirty screen, I don't know what it's called, but panning shots and video games are non playable on this. It's a mess. Technically the TV is operating, but it is NOT a clean picture when it comes to clear skies and a moving shot. Any video game you rotate, it pans the video and you see the smudgey uneven splotchy brightness in the background. I've tried every setting, everything I could feasably do and it's not better. Everything else about the tv is okay, the software is not laggy.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi AndrewR, We're sorry to hear about picture quality issues you're experiencing with your Sony X90L. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. Let's try to isolate and resolve this issue by following the troubleshooting steps on this link:
https://www.sony.com/electronics/support/articles/00030311
If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Sincerely,
Sam
Rated 2 out of 5 stars
65 Sony
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very disappointed in the Sony picture and the sound.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi John,
Thanks for the review and for the feedback. Rest assured, we will forward your comments to our dedicated Sony team for their review as we continue to work diligently to improve our products.
Thanks for considering Sony products, have a nice day!
-DiegoV
Rated 2 out of 5 stars
Underwhelming TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.underwhelming, expensive tv that I unfortunately bought because of Sony’s name. Tv suffers from blooming and doesn’t stay connected to the WiFi
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Mike,
Thank you for sharing your thoughts.
We’re truly sorry to hear that your experience with the BRAVIA XR X90L has been underwhelming. This is certainly not the experience we want for our customers.
For the Wi-Fi connection issues, please try the troubleshooting steps in this article to resolve the problem: www.sony.com/electronics/support/articles/00030311
Regarding blooming, you may check this link for cloudy, white shadows, vertical bands or uneven bright areas when there's no input or when viewing very dark scenes: https://www.sony.com/electronics/support/articles/00030311
We hope these steps improve your experience. If you continue to have issues, Please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with your BRAVIA TV:
Thank you for your patience, and we look forward to improving your experience!
Sincerely,
Maria
Rated 1 out of 5 stars
Gray clouds - SONY TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.After owning this TV FOR 1 YEAR a gray clouding appears on different spots on the screen when in use. SONY support diagnosed it and said it was DUST INSIDE the screen. They had no remedy for this and would not cover it under warranty.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello DenisK,
Thank you for considering Sony products.
We sincerely apologize for your experience with the XR65X90L TV. We understand how frustrating it can be to discover dust on the screen, and we genuinely appreciate your patience while working with our team regarding the warranty coverage.
In order to help us gather further information about this matter and explore additional options, we encourage you to contact us via email at socialsupport@am.sony.com. We would greatly appreciate it if you could include the following details in your message:
- Name:
- BestBuy Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
Thank you for your patience, and we look forward to assisting you further.
Best regards,
-Fred
Rated 1 out of 5 stars
Junk
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the second TV that was delivered due to problems and again this one is not working correctly the tv screen will turn black with just color line down the left side but you can still hear the voices on the tv
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethS, we're truly sorry to hear about the experience you've had with the Sony - 65" Class BRAVIA XR X90L. We understand how frustrating this situation must be especially after having it experienced in two TVs already. We'd like to share some steps and things you can try:
1- Verify the source where the issue is happening, it's important to know if this is happening while you're watching any streaming app or external device like a cable box to isolate the problem
2- Perform a restart on your TV when you experience the black screen, using the Sony remote you can press and hold down the power button for 5 seconds and select restart
3- Make sure your TV has the latest Firmware update v6.7612. You can check this by going to Settings > help and feedback > help. The version is displayed on the bottom left hand corner of the screen
4- If the software is not up to date, you can update it by selecting settings > system > about > system software update > update the TV software
We hope these steps can help you, if the issue persists please email the information below to socialsupport@am.sony.com so we can better assist you.
Full Name:
Best Buy username:
Telephone Number:
Model Number:
Issue/Concern
Thanks for considering Sony products!
Regards,
Dominick
Rated 1 out of 5 stars
TRASH! BUY ANYTHING ELSE
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Recommended in the store for sports... i need my money back, what a crappy television! I have tried changing settings and everything, it is ABSOLUTE TRASH!
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Alex, thanks for bringing this out to our attention.
We're sorry to hear about your experience with the X90L television—It's definitely not the outcome we want for our customers, especially when the TV was purchased with a specific use in mind!
You are absolutely right to expect a fantastic sports-watching experience. The X90L is specifically engineered to handle fast-moving content with its XR Motion Clarity and 120Hz refresh rate, ensuring smooth and clear picture quality without blur.
It sounds like you've already tried some troubleshooting on your own, which we appreciate. However, given that you're still not satisfied, we highly recommend you contact our support team immediately. They can help diagnose the issue and find a resolution, whether it's through a settings adjustment or another solution.
Please contact our support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thanks for giving us the chance to enhance your experience!
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Good going Best Buy, and Sony, too
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I replaced my 20+ yr Sony Bravia with same Bravia series from Sony. I reasoned that their would be similalarieties. I am SO pleased great picture quality, easy operation although lots of updates. It was a very easy transition. The price was right and since I'm not a gamer this was a great choice. I have not purchased anything from a store except groceries for such a longtime I was hesitant to buy from a "BigBox" store, but had to, since I could not take the 80lb TV off the wall mount let alone hang a 50lb one. So had to deal with a store. What a great experience, Best Buy was sooooo easy, ordered TV online, setup delivery and install online easy pizzie!!!! The delivery and install was smooth as silk, the installers were polite, conversant and effiencent. The install was no more than 20 minutes, no mess, nothing but smooth operation. I was so impressed. Then there was a $50 price drop!!! Oh no, what do I do???? Not to worry, I called Best Buy, and, low and behold, no problem, I got an immediate refund on my credit card!!!! And then, I had an issue with a link for AppleTV for a free 2month perk, and voila, pomblem solved. This whole experience has been so positive, Best Buy has an excellent customer service staff, they are a real credit to their store, company, It also says alot about the management of Best Buy. I am so very impressed with my Best Buy experience. It is SO wonderful to work with people and not the internet!!!!!!
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
I would recommend this to a friendBrand response from SonyListens
Posted .Hello BusyGirl,
Thank you for choosing Sony!
We’re honored to hear that you chose another Bravia to replace your twenty-year-old model. It is wonderful that the XR65X90L provides the high picture quality and easy operation you were looking for, making your transition into new technology a smooth one. We truly value your long-term loyalty and are glad the retail experience with Best Buy was so supportive. From the efficient installation of your new display to the quick resolution of the price drop and AppleTV perk, it is clear that having a helpful team by your side made a world of difference. We hope you enjoy many more years of great viewing!
Best regards,
-Fred
Rated 2 out of 5 stars
:(
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.In my opinion I saw a better picture when on display at Best Buy, I was very disappointed with the quality of picture.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ATrueBangForYourBuck, We're sorry to hear that the picture quality of your Sony X90L did not live up to your expectations. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. There are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html
If you're unable to improve the picture quality after adjusting the picture settings and need further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the X90L:
Regards,
Sam
Rated 1 out of 5 stars
Terrible Customer Service!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.TV is fine, but I was overcharged with the install
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
I would recommend this to a friendRated 1 out of 5 stars
Waste of money
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I own Samsung everything and went out of my comfort zone to purchase this sony. I turn it on the day I purchased it and 1 week later after returning from vacation. The tv cut off and would not power back on. 3 red blinking lights. It was returned and traded for a Samsung. Do not purchase this tv
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DuwayneH,
We regret to hear that you had a power issue with our BRAVIA X90L and you had to return the unit. This is definitely not the customer experience we want you to have. We take all user input seriously and will make sure your comments reach the appropriate person. We hope you will consider Sony again in your future purchase.
Sincerely,
Vincent
Rated 1 out of 5 stars
Pass
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Item was described incorrectly. Next time, inspect "open box" items BRFORE taking it out of the store. Overpaid on damaged item.
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendRated 1 out of 5 stars
Wrong info from Ssles Department.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sales staff confirmed I could use digital optical cable for my hearing aid transmitter while TV sound is playing through Sonos speaker, as it does on my 2019 85” Bravia. Not so! Geek Squad couldn’t help, told me to call Sony. Sony says can’t be done. Now what?
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JamesB,
This is not the experience that we want you to have. Please see the manufacturer of your hearing aid transmitter for correct information on compatible devices. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
Rated 1 out of 5 stars
vickie
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Worked great for 4 days, then had the same problem the 2 other sony's had. No picture just a line to the right side of the tv. Done with Sony, bought a TCL
This review is from Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi VickiesL, We are sorry to hear about the no picture issue and the line that appear on your TV screen. This is usually not the case for our TVs nor the experience we want you to have. Let's try to isolate and resolve this issue by following the troubleshooting steps on the link:
https://www.sony.com/electronics/support/articles/00032635
If you're unable to resolve the issue, may we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the XR65X90L:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Sam




































