Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 10101603
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
- Pros mentioned:Color, Picture quality
Stunning!!!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought the 75 inch Sony X90L and coming from a TCL 6 series and a Hisense u8h that both went bad after a little over a year. I finally had enough with these budget TV's and bought the Sony. I set it up turned it on and all I can say is WOW!! For the price the picture and colors on this TV cannot be beat. Could have went with an OLED but after reading about possible burn in issues leaving the TV on I went with this model because of all the great reviews. We stream everything especially Youtube TV and with my past TV's the image was grainy looking on many channels. The Sony brand is known for its color and processing lowbit rate programs right out of the box. I went to old programs like Friends and Seinfeld to see if the picture was any better and it blew me away with the clarity and beautiful colors. Yeah, I am sure the OLED tv's have a better picture but looking at this TV it can't be thousands better. Went on Youtube and looked at some 4k videos and again was absolutely blown away by the picture and the fact there was no judder or delays while panning. I did Google the rtings calibration settings for this tv and they were spot on. Now for sports...We watch a lot of football and this thing is absolutely amazing watching the games. The colors and motion handling blew my Hisense tv's and TCL tv's out of the water. I know I am hyping this TV quite a bit but I have learned from reading and watching reviews and on hand experience that a brand like Sony...Samsung or LG is the way to go when purchasing a tv for quality and reliability. Don't be put off by this TV being LCD full array backlighting because in my opinion its equal to the mini led tv's that are priced higher and the picture is no better. Last thing I will say is get an extended warranty. I didn't get an extended warranty on my TCL and when it went black screen a little after a year TCL told me since it was out of warranty I was out of luck. Really stand behind their tv's!!! Watch the review on Digital Trends about this tv on Youtube and many others and you will easily make the choice for this one!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi gary3266, Thank you so much for taking the time to leave us a wonderful review of your Sony X90L! We're very happy to hear that you're blown away with the exceptional picture quality, beautiful vibrant colors, and clarity of your new Sony TV. Thanks for choosing Sony! -Sam
Poor sound quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible sound from speakers, must add a sound bar
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi StephenhA, thanks for sharing your experience with the Sony - 65" Class BRAVIA XR X90L! We're truly sorry to hear the sound has not been as you expected. The good thing about this model is that allows you to customize the sound settings to your preference, and we'd like to share with you some steps that can help:
Using your Sony remote you can access settings > display and sound > sound. From the different options you'll see you can select either:
"Sound Mode" which is a feature that allows users to optimize audio settings based on their viewing content and personal preferences, you can select modes like Dialog (Enhances human voices), Cinema (Optimizes surround sound), Music (Produces a dynamic and clearer sound), Dolby Audio ( Outputs sound processed by Dolby Acoustic Technology).
"Sound Customization" Gives you more control over the surround sound and effects, also with the Equalizer you can increase the highs, mids and bass
"Volume Level" increases the volume of the current input.
Here's a complete a guide on how to adjust the sound quality on your TV: https://www.sony.com/electronics/support/articles/00302857?utm_source=glean
Thank you for considering Sony products! Best regards, -Dominick
Hello
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It wasn't as good as the last TV. I really thought it had three d caught it, but it did it and it was a lot smaller than my other one
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SamJ, thanks for choosing and purchasing our product. We'd like to know more details regarding your issue with your new TV so we can better assist you. Please email the below information to socialsupport@am.sony.com .
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
We appreciate you and thanks again for shopping Sony!
Sincerely,
~Earl
- Pros mentioned:Picture quality
Sony Fan
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Straightforward set-up. Good size, not too big. Picture quality excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Peter,
Thank you for choosing Sony!
We couldn't be happier to hear that the XR65X90L TV setup was straightforward and that its size and picture quality suit you well. Your feedback encourages us to keep delivering products that combine ease of use with exceptional performance.
Best regards,
-Fred
Sony will not display Paramount+ programs
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Product is not compatible with Paramount+, it even displays a message that it is is not, when you attempt to watch Paramount+.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi MalcolmP, We are sorry to hear that you're having an issue when attempting to watch Paramount+ with your TV. This is definitely not the experience we'd like you to have. We'd love to help you troubleshoot your problem and turn this into a better experience.
May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
BBY Username:
Telephone Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Erin
- Pros mentioned:Color, Picture quality
Sony Bravia 5
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV for the money. Very good color and brightness. No problems after a month or two.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Howard!
We are so pleased to hear that your XR-65X90L is delivering the brightness and vibrant color you were looking for. It’s great to know that after a couple of months of use, the TV is performing perfectly for you.
We designed the X90L with our Full Array LED technology and Cognitive Processor XR to ensure that every scene feels deep and lifelike, and we’re thrilled that it’s proving to be a great value for your home entertainment setup.
Thank you for choosing Sony and for sharing your experience with the community!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality, Price
The best mid-range TV money can buy
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I was in the market for a nee living room TV. I wanted something with good picture quality and was willing to spend good money, but didn’t want to spend thousands on the best OLED. I searched and searched for the best TV to fit my needs. I looked at all of the major brands to include Samsung, LG, and Sony. I took the plunge on the Sony X90L on a great Black Friday sell and it was the best decision I could have made. The abundance of festures and settings allowed me to set the picture just right. The quality of movies and TV shows is outstanding, escpecially at this pricepoint. The BraviaCore app included with the TV habe many movies in amazing 4K and IMAX quality. I dint even want to go to the movie theater anymore, this TV creates a better experience! Bottom line BUY THIS TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Autumn,
You made the right choice with the Sony X90L! We're thrilled that you like the picture quality and BRAVIA CORE app of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Top-Tier Quality
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Gorgeous TV!! I have seen the X90L in the store numerous times over the past few years and waited to buy! This TV IS AMAZING!! I am wowed by the quality of every picture shown and was very easy to setup and use. Sony does not disappoint with their TVs and the X90L is a great TV to buy. I’m looking forward to watching a lot of TV with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, AriB!
We are so glad to hear that the X90L was worth the wait. It is wonderful to know that the picture quality is wowing you and that you found the setup process easy. We are thrilled to remain your go-to brand for home entertainment.
Enjoy all those movies and shows on your new Sony and thank you for choosing us!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Color, Picture quality
Sony 65" 90L GREAT TV!.
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Sony 65" BRAVIA XR X90L Great TV! I went with Full Array and not with the OLED because as an international photographer I know the brighter something is the more contrast will be lost. That being say the Sony 90L is bright without loss of contrast. Sound is good for a TV but awesome with by Marshall Stanmore ii speaker. I do not use sound bars because they do not last as long as speaker(s) and for me speaker(s) sounds better than sound bar. Best Buy in Aberdeen, NC is great. Great helpers. I went to Best Buy in Fayetteville, NC three times. About 30 mins to 40 mins each time. Could not get no help so I went to door greeter and told him I need help. He stopped eating for a few seconds and said OK in a smart way. I now know Best Buy in Aberdeen, NC is the place to go for help.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BryonC,
Amazing! We're glad that you like the sound and picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Color, Picture quality
Spectacular brightness and upscaling.
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.As an engineer I spent many many hours of background reading and in-person viewing to make sure I was making the right choice before purchasing for my situation. I chose the 65" size considering wall stud location and width, weight, room brightness, reliability, low bit-rate picture quality(I love classic TV), Dolby Vision and ATSC 3.0 tuner availability and last, but not least, value for money. This TV literally dazzles with Dolby Vision content without giving up much to OLED in terms of contrast for real world content viewing beyond demos of honey dripping off a stick. Any negatives? Yes. While the sound is fine for voice, you'll need to buy a soundbar and sub if you're looking for a cinema-like experience. Secondly, as a full array LED rather than mini-LED or OLED TV, you're going to see some blooming with titles. I chose to trade off some blooming in exchange for better shadow detail and higher brightness peaks in my bright room. Should I spend more? If you have money to burn, buy the largest Sony A95L QD-OLED you can fit in the room for many thousands more. I will be picking one up for a much darker basement in future. Otherwise, no.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Pikelet, Awesome! Thank you for taking the time to write such an in-depth review of your experience with your Sony X90L Full Array 4K HDR TV! We are extremely pleased to hear you appreciate the amazing features, especially the exceptional 4K HDR picture quality, Dolby Vision and support for ATSC 3.0 (NEXTGEN TV). Your feedback regarding the TV speakers is extremely important to us and is very much appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Jess
- Pros mentioned:Picture quality
Great TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Much better than my pervious Hisense that was also 3 years old. Being an open box, its not without imperfections, but nothing serious.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the review, ShaiZ!
We are thrilled that you’re enjoying the BRAVIA X90L! Even as an open-box find, that Cognitive Processor XR delivers a massive jump in clarity and motion over a three-year-old Hisense. It’s great to hear that any minor imperfections aren't getting in the way of that premium Full Array LED experience.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Awesome Tv
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Just picked up this tv from Best Buy. Bought open box(excellent) I absolutely love the tv. The reviews are spot on. Great picture out of box. Played around with sound settings and have it where it sounds pretty good for tv speakers. Replaced a 10 year old competitors tv with this one. This is my 1st Sony Tv ever and i couldnt have made a better decision. This tv does everything and does it very well. Thank you Sony and Thank you Best Buy for a great “open” box deal. On a positive note for Best Buy, dont hesitate buying open box, i have never been disappointed.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Biglen, thank you for the amazing 5-star review! We're really happy to hear that your first Sony TV the XR65X90L has made a great impression on you. It's great to know the picture has blown you away right out of the box and that you've been able to fine-tune the sound to your liking. We're honored you chose Sony after 10 years with another brand, and we're so glad it feels like the right decision. Enjoy your new viewing experience, and welcome to the Sony family! Regards, -Dominick
- Pros mentioned:Picture quality
Sony TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought it, with doubts if it was of good quality, but already more than 1 year without problems and good quality for the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NeptaliM,
It is most rewarding to hear that your BRAVIA X90L has proven its high quality over the past year! We understand that choosing a new TV is a big decision, and we are glad that your initial doubts have been replaced by a reliable and high-quality viewing experience. The X90L is engineered with our Full Array LED technology to provide great contrast and color at an excellent value, and knowing that it has performed flawlessly for you for over a year is exactly what we aim for.
Thank you for trusting Sony.
Regards,
Dominick
- Pros mentioned:Picture quality
Mr. TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love my new Sony tv . It was easy to setup and has a great picture and sound.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulC,
It brings us great satisfaction to hear that you are loving your new BRAVIA X90L! We designed this model to offer an immersive cinematic experience right out of the box, so it is wonderful to know that both the vibrant Full Array LED picture and the integrated sound are performing so well for you. Making the setup process easy and intuitive is always a priority for us, and we are glad it helped you get straight to enjoying your favorite content.
Thank you for making Sony part of your home entertainment.
Regards,
Dominick
- Pros mentioned:Ease of use, Picture quality
10/10 LOVE IT!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.wasnt happy with the samsung 7 series that i bought a year ago so i started researching & found this Sony bravia, it has amazing picture quality and its easy to use. Its worth the money , next on my list ( Home theature system )
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ralph,
You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. If you are looking for a home theater system, we recommend the Sony HTA7000 or HTA5000 soundbar. You may also want to consider the Sony STRDH790 or STRDH590 receiver.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Wonderful TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.So far, a bit more than one month after installation, we love this TV! I believe this is the 3rd Sony Bravia we have owned and we like each one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AndyC,
We are so happy to hear that you are loving your new X90L! It means a lot to us that you have continued to choose BRAVIA for your home over the years.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Color, Picture quality
Great tv!!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture quality. VERY bright. I turned brightness down to 30% on mine. Very happy with the TV. Sound is about what you'd expect for TV speakers.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyCustomer,
You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture qualityCons mentioned:Remote control
Excellent TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv good quality great picture out of the box with little adjustments. The remote doesn’t have much grip other than that very happy with purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SonyTV,
Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the remote is greatly appreciated.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Great buy
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.excellent picture quality, relatively easy to set up on stand, easy to use remote, decent sound for a flat screen.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RogerR,
Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
great buy for the $$$
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.great TV for the $$$, excellent picture and surprisingly good sound from the TV speakers. Did buy the Sony 5000 soundbar a few weeks after the TV and honestly not sure it sounds much better than just the TV speakers... minor nit... A little disappointed with the over the air reception but to be fair that might be my attenna set up which i haven't had time to investigate. Best Buy delivery was excellent.. kept me updated day of delivery until the reached the house. Overall BB price and delivery was top notch...
I would recommend this to a friendBrand response from SonyListens
Posted .Hi user562882 We're thrilled to hear that you are happy with your purchase and deliver service. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin