Customer Ratings & Reviews

The picture quality is OK and it does have great sound quality but the picture looks pretty dull. It is a bright TV

This is the best Sony we have ever owned! We are so glad we bought it!

TWO TV's - both SAME ISSUE: Bought this TV on black Friday 2024- what a deal! 13 days later, while streaming YouTubeTV app, the entire screen went black with bright lines on the left & right edge, yet the audio continued, strange. When I tried the NetFlix app, it incorrectly displayed only the left half of the screen, but twice! so strange. Luckily I was within the 14 days and returned/exchanged it for another TV, same exact model. On day 50, the replacement TV did the SAME EXACT THING! BestBuy recommended the GeekSquad assess it, claiming it was a software update incompatibility issue. On a whim- I factory reset the tv, and it functioned normally for the time being. After reading reviews (thanks everyone), I'm convinced it will occur again and I don't feel like factory resetting my TV every few weeks and having to repeatedly reprogram the apps and tune the surround sound. Luckily I am a TotalTech member, and BestBuy has been good to me. Also, I always purchase the extended warranties with items like this... just because. BestBuy has been helpful and honored all extended warranties, Thank You BestBuy and GeekSquad crew.

Love my new tv. Had it installed and did a good job!

Great tv. The thin frame is great. The picture quality is not quite at bright and clear as in store. It was a bit pricy for the size and quality.

Always wanted a Sony Bravia, well this one’s not it - or any of them. In fact, any Sony with Google TV and all the horrible apps would not cut it. (YES IT’S ALL CONFIGURED CORRECTLY as per SONY AND HAS CURRENT, UPDATED SOFTWARE) —1-- CONTANTLY REBOOTS: Over and over the system reboots, have no idea why … SCOURED SONY SUPPORT = NOTHING. —2-- TOTAL GREEN SCREEN: Will switch randomly to a totally green screen when changing from one episode or movie to another, random actions, or switching ports. So bad, even switching to any other source or even my antenna the toally green screen screen will not go away, but the audio continues. SCOURED SONY SUPPORT = MUST UNPLUG TV CONSTANTLY. —3-- NO PICTURE ZOOM: No resizing of picture out of letterbox under any circumstances. The only way to zoom is to switch your player (Roku stick, Fire, Ultra) to 1080p. SCOURED SONY SUPPORT = GET OVER IT, NOT SUPPORTED. So your 65” screen = 20” tall video, unreal. —4— FAILS TO RECOGNIZE AV UNIT(s): Even though most times it works, will not turn on AV unit (tried my late model Yamaha, Marantz, Onkyo, even Sony). It’s not found & switchs to internal speakers. It wont work ever if an external (Say Roku Ultra) is turned on first. Yes, the systems are set up through the “setup” part of the system. it’s totally random. SCOURED SONY SUPPORT = NO ANSWER. —5— POOR VIEWING ANGLE: I sort of understood this factor, but didn’t know it was sooo poor. Unless you are dead on straight in front of the screen, the picture degrades quickly. —6— NEVER THOUGHT A BRAVIA WAS SO MUCH DAILY TROUBLE!!!! Turn on, restart often, turns off/on AV unit several times, switches speakers, screen goes green …. I’d return it if I could. WOULD NEVER RECOMMEND. Just so disappointing from Sony.

This is my 2nd Sony. My first is a 55" Android tv, that's about 5 years old. My 14 year old Samsung plasma finally died and originally, I planned to replace it with another Samsung; however, I'm not confident in the longevity or stability of their Tizen platform for smart tv. In addition, there are numerous reviews of people's tvs tipping over, because there is one support stand, placed in the middle of the tv, which is not strong enough to bare the tv's weight. So to Sony I went. Thank goodness I kept the box, because on exactly Day 14 of the 15 day return window, the picture failed. The screen has a big black bar in the middle, with the picture duplicated on each side of the bar. I was unable to complete an exchange with delivery online, as the only option was to lug this huge box and tv to the store. Fortunately, their call center was able to assist and process and exchange and pickup with delivery. I'm highly disappointed to see the quality is so poor that the unit fails within less than a month. Do better Sony.

Why are the 4 mount bolts so short that they couldnt even hold a paper thin wall mount? Im disappointed that there is screws there and they can not be used to hang my tv. Wow. Pay all this money get home try to hang the tv. And cant. Because sony scimped on the size of the bolts. I will be back to review the tv when i finally find bolts to hang my brand new tv. Cant even watch the new game the way i wanted. Thanks sony.

Yes this, Sony Bravia 65" XR-X90L is Every bit as good as the expert reviews say and by the ones that have Professionally tested this Heavyweight midrange 4K TV but not heavy in price. I won't get into no more than what has already been stated in the comments that other owners who have already stated. This wasn't a compromised purchase for me, I was originally going to purchase the Sony 65" A80L or their 65" X93L. After 3 + months of diligent research comparing all the tradeoffs between the three models I came to the conclusion, anything more is just diminishing returns. I used, (Gene DellaSala's) article (Audioholics) of Professional recommended settings to dial in my Sony Bravia XR-X90L. Yes I do recommend this Sony model it punches above its class. BestBuy's service made my Purchase even easier with their holiday sales they're running.

Lost audio and could not be retrieved even after multiple attempts and factory reset.

Excellent TV - Sony 65” Class BRAVIA XR X90L LED 4K UHD Smart Google TV I am very pleased with the purchase of this TV. The colors are incredibly vibrant and rich, creating an amazing visual experience. The brightness is top-notch, allowing you to enjoy high-quality images even in daylight. The functionality of the TV is also excellent – Smart Google TV offers a wealth of possibilities for using various apps and services. The interface is user-friendly and intuitive, making the device very comfortable to use. I recommend this TV to anyone looking for a combination of high-quality picture and modern features.

Setup was very simple and the picture quality was noticeably better than my previous TV. Colors look natural, blacks are pretty deep, and it gets bright enough even during the day. I mainly use it for streaming and gaming and everything runs smooth with no issues. The built-in apps work well and the remote is straightforward. Only reason I didn’t give 5 stars is the sound is just average, but with a soundbar it’s perfect.

Great TV, even for an open box. I was looking for one of the top-tier TVs from Sony from 2025, but then I saw this 2023 Bravia XR Full Array only, not the Mini LED I was looking for. I took it home and put it side by side with the Bravia 5 that we had earlier, and believe it or not, this 2023 older model works the same or better than the new model. The contrast is exceptional, not as bright as the Bravia 5, but it does not need to be because the colors are just that good. The Bravia 5 is a little bit brighter because of the mini LED, but the 2023 model has nothing to envy the new model. When Sony made the XR full array, they made that good, and I guess that is the reason the 2023 model is still in the 2025 lineup (it is good). The picture quality is great for both TVs, especially when sitting in front of the TV, but the viewing angle from the sides is better for the 2023 XR. On the Bravia 5, the picture quality from the sides is not good, maybe because it has more dimming zones, so the change in picture quality is more noticeable. The Bravia 5 should be the best choice because it is a newer model, but after looking at both TVs side by side, I think I'll try to find another 2023 model if available, since they are cheaper than the 2025 model and work pretty much the same. Don't take me wrong, if you get the Bravia 5, it's fine, but if you still can get a hold of one of the 2023 models, you should give it a try, and at a lower price.

Title: Cinema at Home, Nailed I’m genuinely impressed with my Sony Bravia TV. From the moment I set it up, it felt like a premium product. The sleek, modern design looks elegant and blends perfectly into my living room without screaming for attention. The picture quality is outstanding—crisp, vibrant, and incredibly detailed. Colors look natural, blacks are deep, and everything from movies to sports feels immersive. The sound quality is just as impressive. It’s rich, clear, and powerful enough that I often don’t feel the need for external speakers. Watching movies honestly feels like being in a theatre. Overall, this TV delivers exactly what it promises: style, performance, and an immersive viewing experience. I’m extremely satisfied with this purchase and would highly recommend it to anyone looking for a true home-theatre feel without the hassle.

It's awesome and SO easy to get to what I want. I would recommend it for sure. The color is great and the ease of watching what I want and getting to it is super simple. I know there are more features that I have yet to figure out yet, I just need to take the time to do it! Over all, it was easy to set up also. I did it all by myself!

I researched the various models and sizes out there before zeroing in on the Sony X90L. I already own a Sony and a Samsung. For me, Sony delivers a better picture and a much better operating system. I needed a bright display for my sunroom, and a medium sized picture that wouldn't obscure much of the lake view that my room has. The 65 inch X90L fit all of my needs, while still staying within my budget. Although it was released in 2023, the X90L has a brilliant display. The sound from its speakers is not bad, although I have it hooked up to a soundbar. I highly recommend this television.

In my opinion, this is an excellent TV. The picture is superb, and the sound is amazing. I am 65 years old. It was quite heavy to mount to a wall bracket by myself, so I would suggest finding a second person to help. The setup was very easy, and the remote works nicely. It should be noted that the remote does not light up. Brightness seems to be fine.

WOW! We can't believe how clear the picture is! It lights up our entire, mostly dark living room! Set up was so easy and it has so many available features/functions. Can't wait to explore them all. GREAT product for the price too! Arrived at BB at 4:00 (just to look) and had the new TV home, set up and playing by 5:30!

9/10 tv. Great brightness and picture but my only minor complaint is the halo you get when theres white letters or images against a black background. Coming from an older tv though this was breathtaking to say the least. The airplay works really great and the apps all work flawlessly. If you can look past that minor issue then this is for you.

I managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection. Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything that this TV struggles to make look amazing; including video games. While this may not be the best TV money can buy, it is the best all around picture quality you can purchase at this price point compared to Hisense U8K or TCL QM8. Much of this due to Sony's image processing engine, which stands second to none. I can't speak to the sound quality as I use a soundbar. The Google OS is suitable and responsive, but I use an Apple TV 4K steaming box which in my opinion compliments the TV's picture quality even more. The only regret I have is that I didn't get a 75" size, but for the discount I got on this open-box item, I can't complain.