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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1792 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 1,792 reviews
  • Rated 5 out of 5 stars

    Best for us!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and purchased because of the brand loyalty. My last TV was a Sony and I gave it to another and they report that it's still going strong. That TV is from 2008, so they last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StiffsGarage!
      Thank you so much for sharing your comments about the XR-65X90L.
      We are honored to hear that your brand loyalty brought you back to Sony and it's truly wonderful to know that your TV from 2008 is still going strong!

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The x90l is a great tv. With a few adjustments to the settings the picture pops.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chuck,

      Thank you for your wonderful review! We are so glad to hear that you love the picture quality of your BRAVIA X90L, and that a few adjustments have made the picture really pop for you.

      The XR Clear Image technology is what helps make the picture so clear and vibrant. This feature works to reduce noise and motion blur, ensuring you get a crisp image with excellent clarity and detail, even in fast-paced scenes.

      Thanks for choosing Sony, and have a marvelous day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch TV review

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. It has been the best TV I have ever bought; the picture quality is awesome. I am very satisfied and would buy it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, JoshL,

      Thanks for the amazing 5-stars review! It is amazing to hear that you have loved your 65" BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Samsung tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. Got it for a bedroom nice and bright for the space

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI LaBrecque,

      That's wonderful to hear! We are so glad you're enjoying your new BRAVIA XR X90L TV and that its brightness and size are a perfect fit for your bedroom. We appreciate you sharing your positive feedback.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 4 out of 5 stars

    good TV so far

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV seems to work like it suppose to, easy to setup since I already had some similar tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonR, Excellent choice! Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a great picture. It is easy to use. We've had Bravia TVs before, so we're familiar with the platform.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdR1, Thank you for the great review! Good to know that you like the beautiful picture quality and ease of use of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Best in class buy far

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality of my new tv! I have been a fan of Sony tvs for years. Cinema Forever!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DOUGLASB,

      It's great to hear you're enjoying the picture quality of your new BRAVIA XR X90L TV. We're thrilled to have you as a longtime fan and appreciate your loyalty to Sony!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 4 out of 5 stars

    An okay TV but I'd go for an OLED or better

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me start by saying its a solid TV but its nothing spectacular. The upscale feature is nice if you're into older films, but the processor that EVERYONE brags about and uses as their selling point is not that noticeable for the average viewer. The factory cinema settings appear flat and dull and vivid blows out all the colors and contrast . I have found if you can go in and tweak all the picture settings yourself, then you can get a fairly respectable clear crisp picture. However considering the price and all the praise that this set gets, I found that it isn't all that much better than my 7 year Samsung LED. I was actually on the verge of returning it when I realized I waited a day too late to make my decision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeauS, We appreciate your feedback and we are happty that you like the featues and picture quality of your TV after some tweaking. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had a Sony about eight years ago and it was one of the ones that are like over four or $5000 and it broke within 18 months after that I was upset about spending that much on a TV and it breaking so for the past eight years, I’ve been buying cheaper TV, saying oh well, they just break anyways.  Vizio TV broke within one year of the purchase. The screen just turned black on us and I said forget this I’m going for a better quality TV and of course this time I’m getting the purchase plan.  the picture quality on the TV is great. We purchased a sound bar and I am just happy with Sony overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mariann, We are sorry to hear about your previous Sony TV. It's good to know that you still chose BRAVIA this time and that you are happy with its overall quality. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality! Excellent color quality! Easy to use…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DustinM!
      It is great to hear you are so happy with the BRAVIA X90L TV. We're especially glad to know that you're finding the picture and color quality to be excellent and that it's easy to use.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Best TV for price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I have ever had in terms of picture and features. Easy to use and adjust settings if necessary. Had Best Buy deliver and install and the technician was great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello gamunrocpa, Thanks for sharing your awesome experience. We are glad to know that your new BRAVIA is the best TV you have ever had. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    TV upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with both the TV we purchased and the service we received at Best Buy. The quality of television and the difference in sound from our previous TV is so much better and the service we received from both the NN associates and the Sony rep was much appreciated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeriC, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Satisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Happy with it. Sticking with Sony because of the ps5. Looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Zlink123,

      Thank you for your fantastic review! We are so glad to hear you are happy with your new Sony BRAVIA TV, especially how great it looks with your PS5. We truly appreciate your loyalty!

      The 4K Processor X1 is what makes the picture so clear and vibrant. This processor works to produce a wide range of colors and excellent clarity, ensuring that every play is displayed with lifelike detail and smooth motion.

      Thanks for choosing Sony, and have an excellent day!
      DiegoV Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great features are great easy to setup and it's android os

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lyricalpoet, We're glad that you like the picture quality, features, and ease of setup. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. The picture is very crisp. It was also easy to mount.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality of TV is very good. Would definitely recommend Sony TV for any home purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chili,

      Thank you for choosing Sony!

      It’s fantastic to know that you’re enjoying the excellent picture quality of the XR65X90L TV! We truly appreciate your recommendation and are delighted that you find it suitable for any home purchase. Thank you for sharing your positive experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great TV at a great price...

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Excellent picture, features and easy to setup and use. My PS5 games look amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaF, Excellent! We're so pleased to hear you like the exceptional picture quality, features, ease of setup and use, and amazing PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Greatest TV ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony TV - It is Clear, Bright and True joy to watch Thank you to the Wonderful Staff at BestBuy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LawrenceSS,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Super choice!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this Sony television. Great color and clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynJ, Congratulations on your new loving Sony TV! We're glad to hear that you're enjoying the great color and clarity display of your new Sony BRAVIA XR X90. Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been really pleased with this tv. Picture quality is good, sound is good and the price was good. I only wish the remote was backlit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaCha,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound and picture quality of the TV. Your feedback about the remote is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US