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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1793 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 1,793 reviews
  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great TV good vision and best price, it has super cool sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BekaT, thank you for the fantastic 5-star review! We're so glad to hear you're enjoying your Sony - BRAVIA X90L. With its stunning picture quality and immersive sound, it's great to know it's delivering both the performance and value you were looking for. Thank you for choosing Sony, and enjoy your new TV to the fullest! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and very easy to use. Works great for gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenC,

      Perfect! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After getting TV set up. I really LOVE it! Beautiful picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Harley!
      It brings us great joy to hear how much you love your new X90L TV! We're so pleased the setup went smoothly and that you're experiencing its beautiful picture quality.

      The X90L was designed to deliver a truly stunning picture with incredible brightness and contrast, bringing your favorite movies and shows to life with amazing detail.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony X90L

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a longtime Sony television user and owner. Sony tv's provide the best in image quality and brand recognition.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeS, thank you so much for the 5-star review and for being a loyal Sony TV owner! We're honored to have earned your trust over the years. It's fantastic to hear that the Sony - XR65X90L is living up to your expectations with the image quality and performance you've come to expect from Sony. We truly appreciate your continued support and enjoy every moment on your new screen! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the X90L has lived up to my expectations and has been great for movies, tv, along with gaming. I highly recommend it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rapid66, we're thrilled to hear that the Sony - 65" Class BRAVIA XR X90L has made a great impression on you! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, this model gives you smooth and clear movement for responsive gameplay. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Rated 5 out of 5 stars

    Better than expected!!! Sony is ahead of the game!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, better than expected. Only outdone by tvs twice its price. Sony has wonderful pictures setting, no adjustments needed. Insanely impressive to game on, playing PS5 games on it is where I found it shines the best. Going from a Vizio 4k to a Sony 4k was night and day. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayD,

      Very nice! We're glad to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Great TV from a normal dude

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Tv. Used as our main living room tv. The picture is great! It is very thin as well. TV remote and UI is great. I came from a Vizio but this is much better. Worth the full price. Use the game for sports and the picture is vivid. Have yet to hook up the xbox to it, but i'm sure it'll look great. No soundbar hooked up, but sound quality is great so far, no issues and that's coming from someone that has a 5.1 surround sound in his man cave.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TRR55,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the design, sound, picture quality, remote, and software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Not just another cheap tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Sony speakers link easily. I wish the remote was backlit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AdamD,

      Thanks for sharing your feedback on the X90L TV!

      We're thrilled to hear that you're enjoying the great picture quality and that you found it easy to link your Sony speakers. We design our products to integrate seamlessly, so it's wonderful to know that feature is working well for you.

      We also appreciate your valuable suggestion regarding a backlit remote. We understand how helpful that feature can be, especially in darker viewing environments.

      Thanks again for your review, and for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    A Sony Bravia fan

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had a beautiful 48" Sony Bravia HDTV since 2015 that is still performing perfectly ('knock on wood ...') so when a Bestbuy representative told me that he had purchased this 65" Bravia and loved it, I ordered it immediately. I have not been disappointed: the screen is clear and bright, the sound quality and volume is excellent without need for a sound bar, and the user interface for streaming channels is smooth and intuitive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Laurie,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the sound, picture quality, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Our television purchase experience was exceptional

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased a Sony - 65" Class BRAVIA XR X90L. We are extremely happy with the television. The screen color is crisp and exceptionally clear. The functions fill all of our needs and are easy to access and operate. The sales and installation personnel were extremely knowledgable and very helpful. In addition we purchased a sound bar and had that installed as well. Overall our television purchase and installation was a very pleasant and satisfying experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnC, We are glad to hear that you are extremely happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    TV serves its purpose

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the quality of this Tv. It is better than my expectations. Screen and sound are perfect. Hope it will serve me a decade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Dishary,

      Thank you for sharing your experience with the XR65X90L! We're thrilled to hear that the quality of the TV has exceeded your expectations and that you find the screen and sound to be perfect. Your positive feedback is much appreciated, and we hope that the XR65X90L will continue to serve you well for many years to come. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and easy to use. Watching movies and playing games is intense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nathan,

      Amazing! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv fantastic service! Will definitely go back again!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ToddS,

      It makes us really happy to hear you're enjoying your BRAVIA X90L TV and that you had a fantastic service experience!

      We're confident that you will continue to love the stunning picture quality and vibrant colors of your new TV. Thanks you for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Rated 5 out of 5 stars

    Sony The One and Only

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for a great TV! I love it! Geek squad members who delivered it and set it up with my new Sony HT400 soundbar were top notch also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaleF,

      Awesome to hear you're loving the setup! The X90L TV and soundbar combo is a solid choice. Props to the Geek Squad crew for hooking it all up right!
      Thanks for choosing Sony!
      -Aldair Sony_US

  • Rated 5 out of 5 stars

    TV set

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A beautiful set with picture and brightness. A great entertainment product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraO, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    GREAT UPGRADE

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. Easy to set up and the quality is better than expected for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlejandroD, We are glad that you now have an amazing smart TV and it exceeded your expectations. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony tv.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality perfect sound excellent brightness superb indeed it was good buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sunnylhaza,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65 inch tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Crystal Clear picture. Streaming works great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KR78!
      We are immensely pleased to hear that you're experiencing such a crystal-clear picture and seamless streaming with your X90L TV.
      It is specifically designed to bring your favorite content to life, showcasing vibrant colors and remarkable detail that elevate every viewing experience to an extraordinary level.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is very crisp and clear and the colors are so bright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferF,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is perfect size. The picture is absolutely stunning. I thoroughly enjoy the fact that when I plugged in my PS five TV informed me which HDMI poor would be optimal for performance would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathrynG,
      Thank you for sharing your experience! It’s great to hear that your Sony BRAVIA XR X90L is delivering a stunning picture and fits perfectly in your space and gaming setup. Thank you for choosing Sony! Enjoy! -Maria Sony_US