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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1789 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,789 reviews
  • Rated 5 out of 5 stars

    Mrs S

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful color and sound on this TV. I also received excellent service from in store staff and the Geek Squad technicians

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenS,

      Awesome! We're glad that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    My experience

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice, durable and the picture quality is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic feedback, AkoredeB!

      We are thrilled to hear that you love your XR-65X90L TV and that you find both the quality and durability excellent. Knowing that the picture quality is perfect is the ultimate compliment, as we design the Cognitive Processor XR™ to deliver that precise level of realism and detail.

      Thanks again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    It's a Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a Awesome TV for the price. The set up is easy with Google Home and the TV works beautifully in all types of light situations in the room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OmkarO,

      You made the right choice! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very Clear Picture and Easy Installation

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good picture easy to install on the table or wall. Handy remote control and the picture is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChandaniB,
      Thanks for leaving a review! We really appreciate the feedback.
      It is fantastic to know that you had such a smooth experience getting everything set up on your own. We’re glad the remote is making things easy to navigate and that the picture quality is standing out to you.

      Thank you for selecting Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Why I’m Loving My New Sony TV?

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    “I recently bought a Sony TV, and I’m really impressed! The picture quality is stunning, with vibrant colors and sharp details. The sound is immersive, and the interface is user-friendly. It’s also perfect for gaming, with smooth performance and low input lag. Overall, a fantastic TV for entertainment and gaming!”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rohan,

      Thank you for the positive feedback! We're glad to hear that you like the picture, sound quality and user interface of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    My sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty good TV the sound and color are really nice ,perfect for late night movies and gaming ,the price its reasonable for the quality of the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasZ! Thank you for sharing your thoughts on the X90L. We're delighted to hear that you're enjoying the great sound and stunning picture quality, especially during a good movie or while gaming with impressive graphics – all at a fantastic price! Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing for my 4k collection. It really handles DV wonderfully. Paired with my panny UB820, is chef’s kiss.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4k4life,

      That's fantastic to hear! It's excellent that your 65" BRAVIA XR X90L is amazing for your 4K collection and handles Dolby Vision so wonderfully, especially paired with your B820. Enjoy your cinematic experience!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Rated 5 out of 5 stars

    Greatest color science.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely delighted by the picture on this Sony TV. The price is not so much more than the competitors and yet delivers clean resolutions and colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dsuthar, We are thrilled to hear that you are absolutely delighted by the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, great sound. TV has a lot of features, like an alarm clock that we use daily. Definitely worth the purchase. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mayra!
      Thank you for your wonderful feedback! It is fantastic to know you’re enjoying the picture quality and sound of the XR-65X90L.

      This TV comes packed with smart features like the daily-use alarm clock, voice control and the Cognitive Processor XR that enhances every detail for an immersive experience.

      Thank you for selecting Sony. We appreciate your recommendation!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Live the picture quality and speed. It’s in my living room and a great addition to the room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CindyA,
      Thanks for the great feedback! It brings us great joy to hear that your new XR-65X90L TV is a perfect fit for your living room and that you're loving the performance.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new 65in. Sony TV. Great picture crystal clear and the sound quality is superb. Easy setup instructions for a cord cutter like myself. I highly recommend this one to anyone looking to upgrade their older unit.Since going to streaming now 3 years all the apps that I used were already installed on this unit which made it much easier to just login. Over all I would highly give this one a 5 star review.A highly quality set at a reasonable and affordable price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robotech79,

      Perfect! We're glad that you like the sound, picture quality, supported apps, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    I Love It!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an awesome TV. Incredible clarity, easy to operate and the sound is really great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WayneP,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony favorite

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors displayed perfectly. Love watching shows than our previous LG HD tv. LG started showing blue hue that made me feel sick, thought something’s wrong with my eyes but it’s the tv short time. Sony had great reputation of lasting longer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Splittzfam, Thank you for sharing your wonderful experience! We are thrilled to hear that you had such an enjoyable time watching content on your Sony BRAVIA XR X90L TV, especially with its stunning picture quality. Thank you for choosing Sony, and enjoy more viewing experiences with your BRAVIA! -Maria Sony_US

  • Rated 5 out of 5 stars

    Excellent Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing screen quality, tv speakers work well, set up was easy. I got a cheaper second TV at the same time for the bedroom and honestly wish I had splurged and gotten a second of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Melissa,

      We are thrilled you're enjoying the amazing screen quality and easy setup of your BRAVIA XR X90L. We appreciate you making it your primary choice for entertainment!

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Best 65 inch on the market

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I own three of these, a 65, a 75 and an 85. Out of the three the 65 is the best set I’ve ever owned. Can’t say that about the other two. Mainly use this for PS5 with a jbl atmos soundbar and it just works. Unlike my 75 and 85 there is no bruising on the panel and backlite is fairly even.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jehoida,

      That's wonderful to hear! We are so glad that the 65" BRAVIA XR X90L has been the best set you've ever owned. Your feedback on its performance with the PS5 and its even backlighting is greatly appreciated. If you are experiencing any panel issues with your other two sets, please feel free to reach out to our support team for assistance.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Outstanding Product

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product was packaged securely. The directions were quick and operation is intuitive. The picture is not as good as OLED but for the pricing it is outstanding. The picture for sports and gaming are crisp with minimal tearing. I also purchased the extended warranty because Best Buy has the best warranty in the business. They are fast to send out a service representative and replacement if required is fast and seamless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AverageJoe,

      Thank you for the 5-star rating and we're glad to hear that you like the price point of the TV. Your feedback regarding the picture of the TV is greatly appreciated. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia for the win

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent! I love the picture quality and for the price it really does offer a sweet experience. Will definitely be looking into another Sony for the bedroom!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KwesiC, We’re happy to hear you’re loving the picture quality and that it’s delivering such a great experience for the price. It’s fantastic to know you’re considering another Sony for your bedroom. We’d be happy to help you find the perfect one! If you have any questions or need recommendations, feel free to reach out. Enjoy your TV, and thanks again for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony 65 in

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television and price. Sales person was super helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DonnaW,

      Thank you for this excellent review! We're really happy to hear you're enjoying your X90L—not just in terms of quality but price too! It makes our day to hear that the sales team provided such super helpful service.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Perfect Addition

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second Sony Bravia tv that we have purchased through Best Buy and we couldn't be more pleased. This one is going into our basement renovation for our second living area/bar. The picture quality and sound are perfect for all aspects of entertainment. The app features make watching tv/movies or listening to music easy and with the added sound bar it is a perfect combination for our needs in this new space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicholasK,

      You made the right choice! We're glad that you like the sound, picture quality, and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV for my parents for Christmas and they love it. The colors are vibrant and picture is super clear. This was a great buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrittanyC, thanks for your lovely review!

      We are so happy that your parents loved the X90L, you gave them a perfect gift, the X90L has amazing features like voice commands for easy use, Google TV operative system for an easy navigation, built-in apps like YouTube, Netflix and more to spend quality time together.

      And about the picture, with your X90L you will get astonishing images with the multiple picture modes like vivid, cinema, games and more.

      Enjoy your TV, and thank you so much for trusting Sony!

      Gus Sony_US

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