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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1791 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 1,791 reviews
  • Rated 5 out of 5 stars

    Highly recommended!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can’t complain anything about this tv. This is a Phenomenal tv! Highly Recommended!!! Best buy is the beat!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricsonM,
      Many thanks for the 5-star rating! We're happy to hear your enjoyable shopping experience. Your satisfaction with your new X90L TV is greatly appreciated. Thanks for your highly recommendation and for choosing Sony! - Kris Sony_US

  • Rated 3 out of 5 stars

    Dont buy if youre sensitive to blooming effect

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I want to love this TV. Its honestly beautiful and the processing and motion and upscaling are amazing. My only problem with the tv is blooming, when the light bleeds from a bright object with a dark background. Its too distracting and im likely going to return it.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dylanmb, Thank you for the feedback on your experience with your XR65X90L. While we're glad you love the beautiful picture quality, intelligent Cognitive Processor XR, smooth motion, and amazing upscaling of this TV, we regret to hear about the light blooming issue that you've experienced. Please follow the troubleshooting steps on the link below to resolve this issue.

      https://www.sony.com/electronics/support/articles/00030311?utm_source=glean

      If you still have the unit and need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is an amazing brand that is always the top of the line. This TV has not disappointed me. It is clear, bright and has a good quality speaker. The remote is made well and performs like it should.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackS, thanks for choosing and purchasing our product. It is good to hear that you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV excellent quality in picture! It is much better than other TVs we have owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ring, You've made a fantastic choice! We're glad you like the excellent picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Our 75" smart sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not only is our new 75" sony tv awesone, but the customer service was great. My wife and i first bought the 65" and then we decided we had enough room above our fireplace to go alittle bigger, so we agreed on the 75". Above our fireplace is all brick and that was no problem for best buy. They came over three days after our purchase and hung up our new 75" inch smart tv right above our fireplace with know issues and our kids love it!. The employees who installed our tv were very polite and professional!. Thank you best buy for your great service. My wife and i have decided to buy all of our electronics and appliances from you !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MalikB, Thanks for sharing your awesome experience. We are thrilled to hear that your kids love your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand for your family. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Rated 5 out of 5 stars

    65" Sony Bravia Full Array

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture with great sound. We paired it with a Sony soundbar for even more enhanced theater-like sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sharnelle, Amazing! We're happy to hear you like the excellent picture and sound quality of your Sony X90L and good to know you're enjoying the movie theater-like experience when paired with your Sony soundbar. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Unparalleled service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. I was planning to purchase another OLED for the identical price. I was guided to this one instead. I couldn’t be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PerryW, Thanks for sharing your experience. We are glad that you are happy with your Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Definitely Recommend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid TV nice colors and good smart features for the price. Have not tested sound I am using a separate sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisH,

      You made the right choice! We're thrilled that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great family room upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv upgrade for my bright family room. We added soundbar and everything looks and sounds wonderful in our open family room/kitchen space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdrienneK,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV and how it works well with your soundbar. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Crisp dynamic picture.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the money this is a really nice TV. Sound is clear, picture is crisp. Didn’t intend to use for gaming so happy with it so far

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Holmerun,

      Thank you for the purchase! We're glad to hear that you like the picture and sound quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony 65" is the best!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the one and only! Owned a Samsung plasma for ten years that was wonderful. The new Sony is even better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MallissaS, We are glad to know that Sony BRAVIA is the best TV brand for you. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was skeptical at first due to price but honestly do not regret at all!!! Amazing quality, fast interface!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dre402,

      You made the right choice! We're glad that you like the picture quality and responsiveness of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, beautiful picture. I recommend this TV to anybody who wants to upgrade their T V.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AwesomeTV, That's amazing! We're really delighted you are very happy and satisfied with the superb picture quality and overall performance of your Sony X90L Full Array 4K HDR TV. It sounds like we hit the mark with the X90L. We also appreciate the recommendation. Thank you so much for giving the product a perfect rating! -Jess Sony_US

  • Rated 5 out of 5 stars

    Worth it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good color and resolution. All the apps are relevant and easily customisable. Especially great if you use Google apps often.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnotherBuyer,

      Awesome! We're glad that you are enjoying the picture quality, supported apps, and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    sony tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I can say that it's very good television The audio is not bad, the Google TV system is a bit slow but I recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      i WilmerT, We're thrilled to hear that you are enjoying your TV. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Build quality is amazing. Modern look. Sound without sound bar is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mitar,

      Awesome! We're thrilled that you like the design and sound quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Nothing like a Bravia!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BRAVIAs never let you down, always a nice clean picture with good motion refresh rate. The 65" is the perfect size for a larger bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryD,

      Amazing! We're thrilled that you are enjoying the picture quality and size of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Not bad

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall the tv is pretty good. The quality of picture and color is nice. Sometimes the sound just don't come out strong but not bad.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MKII21, We are happy that you like the overall quality of your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Please make sure to update the firmware of your TV to improve its performance and resolve any possible software-related issues. You can also adjust the sound quality according to your preference: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 65

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality crisp clean picture, smart tv features. Sony awesome bravia worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichD, Amazing! We're very pleased to hear you like the crisp and clean picture quality and smart TV features of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    GREAT BUY!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEAUTIFUL PICTURE! VERY COMPLIMENTARY TO MY HOME! SONY IS NEVER EVER A DISAPPOINTMENT

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TERRIBLE, That's awesome! Glad you're enjoying the beautiful picture quality and it fits perfectly in your home. Thanks for choosing Sony! -Sam Sony_US

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