Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$959.99
Save $240
The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1851 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 1,851 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Exceptional tv

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thankful an employee decided to stop and go over the differences in resolution and explain the actual difference in prices. Beautiful colors and lighting for movies and games(ps5)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AaronO,

      Thank you for choosing Sony!

      We're elated to hear that our employee could provide helpful guidance on resolution differences and pricing, making your experience smoother. It’s fantastic to know your XR65X90L TV delivers beautiful colors and lighting, enhancing both movies and PS5 gaming. Your thoughtful words inspire us to continue offering attentive service and quality products.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Goo

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV has redefined my home entertainment experience. From its sleek design to its cutting-edge technology, every aspect of this TV has left me thoroughly impressed. The 4K UHD display is nothing short of breathtaking. The XR Cognitive Processor provides an unrivaled level of detail, and the colors are vivid and true to life. Whether I'm watching movies, gaming, or streaming my favorite shows, the clarity and depth of the visuals are consistently outstanding. The integration of Google TV elevates the smart features to a whole new level. The interface is intuitive, and the vast array of apps and streaming services at my fingertips ensures that I never run out of content to enjoy. The Google Assistant functionality adds a layer of convenience, allowing me to control the TV with simple voice commands. The audio quality is equally impressive, thanks to the Acoustic Multi-Audio technology. The sound is immersive, clear, and well-balanced, enhancing the overall viewing experience. Whether it's a quiet dialogue or an action-packed scene, the audio reproduction is top-notch. The build quality of the Sony Bravia XR X90L is exceptional. The slim bezels and premium materials not only contribute to its aesthetic appeal but also showcase Sony's commitment to quality craftsmanship. The TV feels sturdy and durable, reflecting the brand's reputation for reliability. Connectivity options are abundant, accommodating all my devices seamlessly. The inclusion of HDMI ports, USB slots, and Bluetooth capabilities ensures that I can effortlessly connect and enjoy content from various sources. In summary, the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV is a masterpiece of television technology. Its combination of stunning visuals, user-friendly interface, immersive audio, and robust build quality make it a standout choice for those seeking a premium home entertainment solution. Sony has once again set the bar high, delivering a TV that exceeds expectations on every front.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jayzeefernandes,

      Thanks for sharing your in-depth review and experience with the X90L. We're glad that you like the design, sound, picture quality, Google software, and supported connections of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with my purchase

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Initially I was looking at a few other brands and Sony wasn’t really on the list. In speaking with the sales associate in the Rockaway NJ store, he gave me all of the pros and cons of brands I was looking at and recommended that I check out the Sony X90L model. This model hit every checkbox I was looking for, picture quality, size, refresh rate, hdmi connections, everting. Very happy with this purchase, and although it was slightly over my planned budget I knew I had to spend a little extra to meet the specifications I wanted and this TV has it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello jb29,

      Thank you for choosing Sony!

      We're truly pleased to know that you had such a positive experience with our Sony XR65X90L TV! It's great to hear that our sales associate at Best Buy was able to provide you with valuable insights that helped you make an informed decision. We're delighted that the TV exceeds all your expectations, from picture quality to HDMI connections. Investing a little extra for the specifications you desired is always a wise choice, and we’re so pleased that you’re enjoying your purchase!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Best Buy

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The **Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV** is an outstanding television that offers a premium viewing experience. The 4K UHD resolution, combined with BRAVIA XR technology, delivers incredibly sharp and vibrant visuals. The colors are rich, and the contrast is impressive, making both movies and regular TV shows look phenomenal. The integration of Google TV is seamless, providing easy access to a wide array of apps and streaming services. The user interface is intuitive, and the voice search feature is a convenient addition. The smart home integration with Google Assistant enhances the overall user experience, allowing for easy control of other smart devices in your home. Additionally, the LED display offers bright and dynamic visuals, which are especially noticeable in brightly lit rooms. The sound quality is also quite good, with clear audio and good bass response. Overall, the Sony BRAVIA XR X90L is a top-tier television that combines excellent picture quality, smart features, and user-friendly design. It's a great choice for anyone looking to upgrade their home entertainment setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlejandrocesarM, Awesome! Thank you for this amazing and detailed review of your 65" X90L Full Array LED 4K HDR Google TV. We're glad to hear you like the stunning picture quality and you are having an enjoyable watching experience with this TV. It's fantastic to know you appreciate the smart Google TV features and huge range of apps from Google Play Store that make your life more fun and entertaining. You chose the best TV brand! Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV. Must buy for PS5 gamers.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. Everything looks great on it. I play COD, Fortnite, and Madden on PS5. It all works great. Very minimal input lag. I cannot even notice it. The sound is great too. I airplay music from my iPhone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tua2Miami,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia is a Solid Choice

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I chose a Sony for the sound quality and it does not disappoint. I do not use a sound bar and can clearly hear. I was warned that newer TV’s almost required a sound bar. The image, colors and ease of use made it a great choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllenR,

      It is most rewarding to hear that the sound quality of your new BRAVIA X90L has exceeded your expectations! We are thrilled to know that you are enjoying clear, immersive audio right out of the box without the need for additional equipment. It is also wonderful that the vibrant colors and user-friendly interface are making your viewing experience so enjoyable.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony television

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great no issues. Great picture highly recommend Sony. Color is good sound is good. Just a very nice TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesN!
      Thanks so much for the recommendation and for sharing your experience with us.

      We are really happy to hear that your XR-65X90L is working great and that you are loving the picture and sound quality!

      This model uses our Cognitive Processor XR to cross analyze images just like the human eye, ensuring every scene looks incredibly natural and deep.

      Thank you for selecting Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SO Nice, I Bought It TWICE

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the Sony 65" Bravia XR X9OL LED 4K TV back in December 2024 as an early Holiday Gift to myself for being such a good boy that year. Everything from delivery, setup, ease of use was super smooth, quick and efficient. The image quality on this TV series by Sony is phenomenal. The crystal clear display and fantastic sound quality are the perfect match for watching any type of movie or playing any type of game. I was SO thrilled with this purchase that I just recently (today) purchased another one for my home office. Love this TV model!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JOSHUAB,

      Thank you for choosing Sony!

      We're truly delighted to receive such exceptional feedback! It brings us immense joy to learn that your experience with the Sony XR65X90L TV has been so positive. We're glad to hear that the delivery and setup processes were seamless and efficient for you. Your insights on the image quality and sound are greatly appreciated, and we're thrilled that they enhance your movie watching and gaming experiences. Thank you for your enthusiasm for the product; we are particularly excited to hear that you’ve chosen to purchase a second one for your home office! Enjoy your new TV, and thank you for being a loyal Sony customer!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony- 65" Class BRAVIA XR X90L LED 4K UHD Smart TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing. Never chugs while streaming, and when playing on my PS5 the frame rate and picture quality is great. For being an older model you can't beat the quality or the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobB!
      It brings us great joy to hear that your XR-65X90L is delivering such a smooth experience, whether you're binging your favorite shows or gaming on your PS5.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Little Sony

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I ordered the Sony as my Samsung was outdated and wouldn’t download apps. The picture on here is great and it works well with DirectTV streaming. The techs hung it on my wall and helped me get it started. Professional and came a few days after I ordered.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, Janice22!

      We are delighted to hear that you chose the XR-65X90L as an upgrade from your previous TV and that you are enjoying the great picture quality! It is wonderful that the TV is working seamlessly with your DirecTV streaming service.

      We also appreciate you highlighting the excellent service from the retailer's technicians who hung the TV on your wall and assisted with the setup. It is encouraging to know they were professional and prompt, providing a great start to your new viewing experience.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great bright clear picture

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The full array is really nice to project a beautiful bright, but also clear picture. So happy with this tv purchase! You can never go wrong with a Sony product! Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ron!
      Thank you so much for the wonderful feedback and for recommending us!
      It brings us great joy to hear that you are so happy with your XR-65X90L.

      We truly appreciate your loyalty to the Sony family!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Get it No regrets

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv Perfect integration with the Playstation 5 its a great tv for everything picture quality is top notch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Dcatchem!

      We are absolutely thrilled to hear that your XR-65X90L is delivering that "top-notch" picture quality we strive for! It’s especially great to know you’re enjoying the perfect integration with your PlayStation 5.

      We specifically designed our TVs with features like Auto HDR Tone Mapping and Auto Genre Picture Mode to ensure gamers get the absolute most out of their consoles, and it sounds like that synergy is really hitting the mark for you. Whether you're gaming or watching your favorite movies, we’re so glad to be part of your home entertainment setup!

      Thank you for choosing Sony and for sharing your experience!

      Best regards,

      Gus,
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90L

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best tv so far that I’ve owned! Recently moved into an apartment and needed a new tv. Wanted a good Sony TV and decided to get the Sony Bravia XR X90L. So far I am loving it! For the price it is super crisp! It is also my first Sony Tv reason for getting a Sony Tv is so I can have a good quality while gaming on my Ps5. Def made the right purchase! Also the Tv does come with Sony Bravia basically you can purchase movies on their and it will give you crystal clear 4K LED while watching the movies! And not to mention they will also give you 10 free movies if you sign up! Amazing! I even pair the TV with a song Sound bar from Best Buy it is amazing! Also I want to give the Best Buy team a shout out for mounting my tv to the wall professionally! They made sure the tv is leveled as well! They even showed me how to navigate my tv and walked me through something! Overall though 10/10 for the Sony Bravia XR X90L def recommended for the price of the TV! I promise you will have no regrets!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nextbase, Thank you for the fantastic review! We're thrilled to hear that you’re enjoying your first Sony TV, the BRAVIA XR X90L, especially for gaming on your PS5 and enjoying crystal-clear 4K movies. It sounds like you’ve set up an amazing entertainment space, especially with the Sony soundbar! We’re also glad to hear about your positive experience with the Best Buy team’s support.
      Thank you for choosing Sony—we’re honored to be part of your new setup. Enjoy every moment! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Fan

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm really enjoying this tv. I've always been a Sony fan and I know the audio visual world is insane with quality just dreamed of not long ago...but these old eyes are happy with a great tv and in my budget!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, RobertM!

      We are so glad to hear that you’re a long-time Sony fan and that the X90L is making those "old eyes" happy! It’s true that the audio-visual world has evolved incredibly fast, but we designed this model to ensure that premium features—like the lifelike clarity of our Cognitive Processor XR—stay accessible and easy to enjoy.

      Welcome back to the Sony family, and thank you for choosing us!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best non-OLED TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional Picture Quality: The Sony Bravia XR series delivers stunning visuals, boasting vibrant colors, deep blacks, and sharp details. The incorporation of [specific technology, e.g., OLED, XR processor] contributes to an immersive and lifelike viewing experience. Impressive Contrast and HDR Performance: The TV excels in handling high dynamic range (HDR) content, providing striking contrast and highlighting details in both dark and bright scenes. This is particularly noticeable when watching content with Dolby Vision or HDR10 support. Innovative XR Processor: The cutting-edge XR processor enhances overall performance, enabling smooth and fluid motion, quick response times, and upscaling lower-resolution content remarkably well. Intuitive Smart Features: Sony's user-friendly interface and smart TV platform make navigating through apps, streaming services, and settings a breeze. [Mention specific features, such as voice control, app selection, etc.] Immersive Audio: The built-in sound system produces clear and immersive audio. The integration of [specific audio technology, e.g., Dolby Atmos] enhances the overall audio experience, making it suitable for a variety of content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GovanniA, Thanks for sharing your feedback. We are glad to know that your new Sony BRAVIA X90L is the best LED TV for you. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great and sound is very acceptable even without a sound bar etc. I also like the integration of my streaming apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      We’re happy to hear you're enjoying the impressive picture quality and clear sound of your new BRAVIA X90L! It’s great to know the Google TV integration is making it easy for you to access all your favorite streaming apps in one place.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TIME FOR AN UPGRADE

    |
    |
    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was time for an upgrade, my old TV I had for about 15 years. It finally stopped working so when i was in the market...I had no clue about all these new TVs that were better quality. I am so glad I went with this one! The image quality I love! Connects to my amazon box, bose speakers good! Don't really have a negative thing to say but the size. I probably could of went with something smaller but that was on me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI AbrilM,

      That's a fantastic upgrade, and we're so glad you chose Sony! We're thrilled that you love the image quality and how well the BRAVIA XR X90L integrates with your other devices. Thank you for sharing your experience and for choosing Sony.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is the one !

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched a lot of TV 's before settling on this one and I am very pleased with it , Google TV is a breeze to set up and the sound and color are perfect .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaT, You have found the right TV and we are glad to hear that you are very pleased with your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Value

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful television with sharp visuals. I've had this for about a year and I've had no issues with it whatsoever. From my observation when buying this TV, there were TVs with better visuals than this one, but they were thousands of dollars more. This is a better value. Also, this TV had better visuals than a bit more expensive TVs, and noticeably better visuals than TVs with supposedly better visuals as ranked by experts. However, you may want to buy a sound bar or speakers for improved sound, as the sound isn't great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, AlexanderT,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are loving your Sony BRAVIA TV! Rest assured that you will enjoy your favorite content at the highest quality with the TV's XR Triluminos Pro, which enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural. We appreciate the comments on Sound quality as that is something we can definitely take in consideration for future references!

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Low tech girl, high expectations, Bravia triumphs.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is crisp and clear and the colors are vivid. I love the setting options, there are so many! My partner can easily switch to his gaming system from watching TV and there is no issue. It was even easy to set up our old sound bar. Love this TV, definitely prefer it to our old TCL. Best Buys protection plan, their customer service, the Geek Squad and the technicians that installed and hauld away our last TV were all fantastic. Thank you all so much!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Windrose, Thanks for sharing your awesome experience with your new Sony BRAVIA 4K smart Google TV. We are thrilled to hear that you love your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US